UPDATE: These days I'm much more active over on Google+.
Welcome to Red Cardinal, a blog dedicated to my work online with Search Marketing, Search Engine Optimisation "SEO", website Usability "Ux" and general Online Marketing Strategy in Ireland.
My name is Richard Hearne and I help website owners connect directly with the prospective customers and clients who are actively searching for relevant online services, products and information. Traffic is not the final metric - I also help site owners convert more visitors into customers. (Find out more about my SEO services, and I will be introducing Conversion Optimisation info shortly.)
This blog contains my personal observations about Search Engine Optimization SEO, Search Marketing and general Online Marketing Strategies with a particular emphasis on the Irish web world. I have a particular interest in SEO, a subject which evolves daily as the major Search Engines (Google, Yahoo and Bing) update their algorithms and technology. This constant Search Engine flux means that the tactics which achieved high rankings previously quickly become outdated - I believe up-to-date knowledge is the key to successful Internet marketing.
I hope my blog will become a point of conversation, a resource for others and a channel for transferring knowledge about all things related to Online Marketing and SEO in Ireland and beyond.