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Holy Cow

Posted on Tuesday, March 3rd, 2015 under General

Blast from the past. I just ended up here and some memories flooded back. To think this was back in 2007! Halfdeck kindly shared the tool he built with me back then and I remember thinking it was the bees-knees. How time flies. How much things change. Embedded Link Third Level Push (modified Siloing) For […]

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To anyone still wondering if new gTLDs will have an SEO advantage due to keywords…

Posted on Saturday, February 28th, 2015 under General

To anyone still wondering if new gTLDs will have an SEO advantage due to keywords in the TLD. As someone well versed in SEO who has fairly recently stepped into domains space I'm surpried at how poor the SEO knowledge/advice is coming from domainers. Google+: View post on Google+ This post was first made on […]

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"Our research found that at best, 88 percent of the ad-clicks were made by bots…

Posted on Wednesday, February 25th, 2015 under General

"Our research found that at best, 88 percent of the ad-clicks were made by bots on the LinkedIn ad platform, while at worst, 98 percent were from bots on the Google ad platform. Grim reading. Embedded Link oxford-biochron.com/downloads/OxfordBioChron_Quantifying-Online-Advertising-Fraud_Report.pdf Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Reading now:

Posted on Tuesday, February 24th, 2015 under General

I'll save you 5 mins you wont get back. Basically they got hit by Penguin, and because someone had created a lot of spammy links just prior to that it must have been NSEO. Nothing mentioned about what their link profile looked like prior to this… Methinks unlikely that spammy links could hurt so quickly. […]

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If you're working with HREFLANG on sites that have dupe content (e.g

Posted on Tuesday, February 24th, 2015 under General

multiple EN versions) then this is by far the best resource I've come across on combining HREFLANG and rel=Canonical. The test site can be found at href-lang.com. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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You have to be crazy to host your site off the sub of a domain hack presenting itself…

Posted on Tuesday, February 24th, 2015 under General

You have to be crazy to host your site off the sub of a domain hack presenting itself as a legitimate TLD. Reshared post from +Ruud Hein gb.com Domains Are Now Toxic "Similarly there have been issues with TLDs like .info and .cc which have been used by spammers and black hat SEOs to game […]

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Super explanation if you're new to this.

Posted on Monday, February 23rd, 2015 under General

Super explanation if you're new to this. Reshared post from +Patrick Sexton Faster webpages and the critical rendering pathThe most important thing to understand about page speed is the critical render path. Making your pages faster than your competitors starts with understanding this. Embedded Link Critical render path and pagespeed: An in-depth look Google+: View […]

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Car wont start in the morning? No problem – just remove the huge monitor lizard from…

Posted on Monday, February 23rd, 2015 under General

Car wont start in the morning? No problem – just remove the huge monitor lizard from the engine compartment and you're all set. Car wont start in the morning? No problem – just remove the huge monitor lizard from the engine compartment and you’re all set. Google+: Reshared 2 times Google+: View post on Google+ […]

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I'm interested in domains, but not for SEO purposes

Posted on Sunday, February 22nd, 2015 under General

Something tells me that domains may become a new SEO battleground, especially if more services like this pop up: Embedded Link High powered SEO domains with clean profiles and high trust flow | SEMimpact     Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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On the topic of tools, I'm really warming to +Botify

Posted on Sunday, February 22nd, 2015 under General

On the topic of tools, I'm really warming to +Botify. I'm using it together with +Screaming Frog SEO Spider and +DeepCrawl, and while they all have their advantages and quirks, having the data displayed as you surf a target site via the Botify Chrome Plugin is a simple but genius way to help web producers identify […]

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Preparing an audit for a large authority site

Posted on Sunday, February 22nd, 2015 under General

Being able to see both the phrases the site ranks for, and the URLs ranking is really useful, especially when you need to understand the site's architecture and the internal flow of authority. I can really recommend +SEMrush for these type of analyses. Definitely worth having in your toolbox if you conduct frequent site analyses in competitive niches. […]

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It's great to see that Google is supporting more JSON-LD markup, particularly…

Posted on Saturday, February 21st, 2015 under General

It's great to see that Google is supporting more JSON-LD markup, particularly articles and videos used in the new mobile slider carousel. Embedded Link Articles Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Dear +John Mueller 

Posted on Thursday, February 19th, 2015 under General

Dear +John Mueller  I've been digging around a little into the effects of internal links pointing to 404s. I found your rather useful post from 2013 about 404s (https://plus.google.com/+JohnMueller/posts/RMjFPCSs5fm) but suspect the reference for that was crawl errors derived from malformed URIs etc.  I also found an old product forum post from +Gary Illyes where he […]

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Nice aerial video of Bangkok.

Posted on Thursday, February 19th, 2015 under General

Nice aerial video of Bangkok. Google+: Reshared 1 times Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Holy mother of [insert deity name here]

Posted on Wednesday, February 18th, 2015 under General

I was thinking the other day how I wouldn't know what to write about if I started blogging again. Here's the type of content that blows you out of the water. 2 years old now, but still useful: Embedded Link Screaming Frog Guide to Doing Almost Anything Learn how to use Screaming Frog for technical […]

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The +Botify Chrome plugin is surprisingly useful

Posted on Tuesday, February 17th, 2015 under General

The +Botify Chrome plugin is surprisingly useful. Very nice feature. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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It's very troubling that any domain registrar would send you your password in…

Posted on Tuesday, February 17th, 2015 under General

It's very troubling that any domain registrar would send you your password in plain text when you sign up. Simply put, it means they are storing it somewhere in plain text. I'm looking at you fabulous.com. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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[ #SEO ] If you want to waste 2-3 minutes you wont get back, but have a laugh finding…

Posted on Friday, February 13th, 2015 under General

[ #SEO ] If you want to waste 2-3 minutes you wont get back, but have a laugh finding out what everyone's-favourite-SEO is trying to do: Embedded Link CLICK HERE to support Don’t Be Evil, the Documentary Still early! Help us finish this documentary! Contribute! Get involved | Crowdfunding is a democratic way to support […]

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My abstract comment of the day:

Posted on Thursday, February 12th, 2015 under General

Robots.txt is a very blunt tool, and you should never use it to control indexation. This is especially the case when you're blocking URLs that are linked to either internally or external. #JuiceBlackhole   #RobotsTxt   Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Quite interesting read, but very difficult to draw conclusions:

Posted on Friday, February 6th, 2015 under General

Quite interesting read, but very difficult to draw conclusions: Embedded Link Traffic Boosts Organic Rankings? New Research Reveals Some Interesting Facts The immediate effect that we saw on closer analysis was the impressive (if you look at the chart below) spike in traffic around the day it was picked up by Reddit (January 5th). Within […]

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Absolutely terrible advice given by +Google Webmasters in a comment on this post…

Posted on Friday, February 6th, 2015 under General

Absolutely terrible advice given by +Google Webmasters in a comment on this post (comment is in reply to +John Britsios). Who ever posted that needs some better guidance IMO. Embedded Link #WebmasterNews — We updated our Help Center article on reconsideration requests… #WebmasterNews — We updated our Help Center article on reconsideration requests Now, you can […]

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This "You might like" pollution of the stream is really off putting

Posted on Thursday, February 5th, 2015 under General

Please give us a way to turn it off +Google+  Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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How do I turn off this "You might like" shite?

Posted on Wednesday, February 4th, 2015 under General

How do I turn off this "You might like" shite? Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Today's contest – what does the following mean:

Posted on Wednesday, February 4th, 2015 under General

"URLS WITH INTERNAL NOFOLLOW OUTLINKS" Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Slightly sad reflection on where SEO has ended up

Posted on Wednesday, February 4th, 2015 under General

 I wish this wasn't a reality, and still see many fascinating developments in SEO, but at the lower levels of the industry this is a growing issue: Embedded Link Negative SEO a Shocking but Inevitable Epidemic? However, in the last 6 months, we have started seeing a different cause for these type of spammy links. […]

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After more digging I found this:

Posted on Tuesday, February 3rd, 2015 under General

Googlebot executes JavaScript if either: A script is loaded via a <script> tag and executed right after being loaded (e.g. via an IIFE),A function is bound to and executed on the 'DOMContentLoaded' event, orA function is bound to and executed on the window.onload event. The Googlebot does NOT execute JavaScript if either: The code is […]

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Dear +Pierre Far 

Posted on Tuesday, February 3rd, 2015 under General

Dear +Pierre Far  I hope you don't mind me asking a question related to Googlebot rendering, as you discussed in this blog post: http://googlewebmastercentral.blogspot.com/2014/10/updating-our-technical-webmaster.html My question is: if a blog renders comments via JS, and the rendered HTML includes followed links, should we be concerned about these links. Historically JS could be used to shield […]

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For me this is what makes SEO interesting

Posted on Sunday, February 1st, 2015 under General

I only wish there was more of this, and easier ways to implement it. But absolute kudos to those guys. Reshared post from +Micah Fisher-Kirshner To the doubters that you cannot test in SEO, here's a big middle finger to you all back by the Engineers over at +Pinterest. Nice to see another company talk […]

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This is quite big for international SEO:

Posted on Wednesday, January 28th, 2015 under General

"Today Googlebot gets two new capabilities:" "1. Geo-distributed crawling, where you may start seeing real (verifiable!) Googlebot user-agents crawling from IP addresses that appear to be coming from outside the USA." "2. Language-dependent crawling, where Googlebot may set different Accept-Language headers in the HTTP request." Embedded Link Locale-aware crawling by Googlebot Today we’re taking our […]

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Enjoyed this, and good to see +AJ Kohn is staying busy providing us with some gret…

Posted on Friday, January 16th, 2015 under General

Enjoyed this, and good to see +AJ Kohn is staying busy providing us with some gret insight. FWIW you absolutely need to be thinking about semantic web concepts if you want to stay on top of SEO going forward. Embedded Link Google Autocomplete Query Personalization Google+: View post on Google+ This post was first made on […]

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If you don't know what JSON-LD is it's probably going to become much more…

Posted on Friday, January 16th, 2015 under General

If you don't know what JSON-LD is it's probably going to become much more prevalent shortly. Good news from Google: Embedded Link Specify your social profiles to Google Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Here we go…

Posted on Friday, January 9th, 2015 under General

Here we go… Embedded Link Google to start selling auto insurance in the U.S., analyst says Google+: Reshared 1 times Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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There are some good takeaways in this article, and cleaning things up like this is…

Posted on Wednesday, January 7th, 2015 under General

There are some good takeaways in this article, and cleaning things up like this is always worthwhile for site owners regardless of whether you have a penalty or not: Embedded Link Case Study: One Site’s Recovery from an Ugly SEO Mess A comprehensive case study on how I helped a site recover from a massive […]

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I think you can see where the future of data lies when you start to look at examples…

Posted on Wednesday, January 7th, 2015 under General

I think you can see where the future of data lies when you start to look at examples like this. Structured data is fast going to become a requirement: Embedded Link BBC – Things Welcome. BBC Things provides a single reference for a growing collection of the things that matter to the BBC and our […]

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Ah yes, this is exactly the analogy I've been looking for to describe  +John…

Posted on Tuesday, January 6th, 2015 under General

Ah yes, this is exactly the analogy I've been looking for to describe  +John Mueller: "john is like a restaurant you love to eat at but some of their meals are no good – you have to know how to read the menu ;p" You must be delighted to have such glorious fans John. Google+: […]

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Best AMA question/answer I've seen:

Posted on Tuesday, January 6th, 2015 under General

Q: What daily habit do you believe has the largest positive impact on your life?ElonMuskOfficial A: Showering Embedded Link I am Elon Musk, CEO/CTO of a rocket company, AMA! • /r/IAmA What daily habit do you believe has the largest positive impact on your life? Google+: View post on Google+ This post was first made […]

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Always nice to look at some design patterns now and again

Posted on Tuesday, January 6th, 2015 under General

This is a worthy read: Embedded Link 7 Rules for Creating Gorgeous UI (Part 1) A non-artsy primer in digital aesthetics Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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If you are serving soft country redirects from your homepage please make sure that…

Posted on Friday, January 2nd, 2015 under General

If you are serving soft country redirects from your homepage please make sure that it will work in cookieless scenarios. Googlebot doesn't eat cookies. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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A truly woeful study on TLD recognition from moz.com

Posted on Monday, December 22nd, 2014 under General

A truly woeful study on TLD recognition from moz.com. Just about every question introduces bias, and many of the options provided would be chosen for safety. Not having an "I don't know" option for the "CcTLD's impact on ecommerce" question was bizarre. Sadly more and more weak content getting pushed out on Moz. Less, content […]

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Interesting development in machine learning

Posted on Wednesday, December 17th, 2014 under General

Not just for the big boys now. Reshared post from +Jeff Jockisch Want to create your own Knowledge Graph? DeepDive's goal is to extract lots of structured data from unstructured data sources. http://www.roboticstrends.com/design_development/article/darpa_releases_deepdive_open_source_ai_technology cc +Bill Slawski +Aaron Bradley +Eugene O'Donnell  Embedded Link Design and Development: DARPA Releases DeepDive | Robotics Trends Developed in the same lab as […]

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