Comments on: My New Year’s Predictions :) Search Engine Optimisation Ireland Tue, 31 Mar 2015 10:03:56 +0100 hourly 1 By: Sanovnik Tue, 15 Dec 2009 19:52:14 +0000 Is it the time to recapitulation post?
To admit a bit too optimistic tone in this post :)

By: SJL Web Design Mon, 04 May 2009 11:45:24 +0000 Nice set of predictions, will be interesting to see how true these may become as the year develops

By: Richard Hearne Wed, 04 Feb 2009 15:01:19 +0000 Hey James – hopefully something positive there also? The Interent isn’t going away ;)

Hiya Leslie – hopefully I’ll have some announcements in the coming month or two.

@selectaskip – it was either followed link with that, or nofollowed with ‘skip hire’ LOL

Rgds to all

By: selectaskip Wed, 04 Feb 2009 13:51:21 +0000 Hi Richard, great post, with some interesting thoughts on SEO. It will be interesting to see the developments throughout the year & how they come into effect.

By: Leslie Tue, 03 Feb 2009 20:57:12 +0000 Good to see you thought about posting more…

pray tell with the tools – not a lot happens here with tools, let me know on your launch and I will blog away.

Take care.

By: James Tue, 03 Feb 2009 08:26:39 +0000 Wow, some scary predictions there Richard.

Thanks for making me excited about the coming year!!!


By: Prophet of Doom Wed, 28 Jan 2009 22:14:35 +0000 If you are…
You are dot.GONE!!

Time for a change of industry perhaps?

By: Ps3 News Sun, 18 Jan 2009 10:48:16 +0000 Great post, I have to say I agree with some of the comments that have already been made and I think SEO will always be a big part of the internet marketing. I think Social Media marketing will be a bigger part but SEO will always have some part to play

By: Peter Fri, 16 Jan 2009 17:48:28 +0000 Hey Richard,

I never quite got around to posting my 09 predictions, but they would be closely inline with what you’ve covered, especially that content is king and personalisation won’t take off.


By: Kieran Sat, 10 Jan 2009 11:23:01 +0000 I agree with the points made above. I think Google can always be gamed. The real smart SEO’s are already using web2.0 properties like squidoo, hubpages, webpaint, kaboodle etc etc to ensure they have a huge reach pointing back at their money site. The stats on how may number one rankings these sites have in organic listings is unbelievable.
I think from an SEO perspective you will need to build a network using these sites all with good unique content. For example people never think about building some links to their youtube videos or hubpages but these will give you more immediate results than you will get building them for your home page.
Personally I agree that SEO spam is going to get harder. Google hates these methods. But I think good SEO creates good content in a manner that users are looking for it. To be honest my main interests are in delivering business kpi’s and using the relevant strategies. The hard part is making this point to your clients. Less traffic can be better if it’s more qualified.

By: Tom Doyle Wed, 07 Jan 2009 17:05:14 +0000 Hi Richard

Yes and I don’t disagree with you at all. My point is that the usual tricks we all use at the moment won’t be how we’ll do it in the future.

At the end of the day though, as long as Google continues to be algorithm based, there will always be ways of cracking it, it’s just up to us to figure out what those changes are and I think those things are going to be much harder to figure out. However, I don’t see the fundemental basics of good, relevant content ever being done away with. So I would believe that although things are going to change, there will still be ways to game the results.

In terms of conversion optimisation we’d be working with a few clients now with a clear focus on conversions and no longer traffic building through SEO as they are well established in the SERPs. But that’s why I said serious clients, we’ve other clients that just saw the increase in traffic and were happy with that.

Conversion testing is part of the process, from my point of view I always believe things can be better, so we’re constantly reviewing our call to actions etc to see what we can to do improve conversions.

So what’s the change? It’s the only reason I’m commenting ;)


By: Richard Hearne Wed, 07 Jan 2009 16:04:56 +0000 Hey Paul – you too, happy new year!

@Tom – from what I’m seeing links are driving less and less value, and Google are ignoring more and more of the link graph. That’s my main gripethought. It’s going to get less and less easy to rank for stuff without top notch content.

Curious thought about your thoughts on conversion testing – from what I see virtually no indigenous Irish companies are using testing. There are a few I’ve come across, but more the exception. Do you know different?

There’s a saying I always remember – A Change Is As Good As A Break :)

Happy new year back at you :)

By: Jeff Gregoy Wed, 07 Jan 2009 16:00:46 +0000 Following up on Tom’s comment:
“And what’s all this about RedCardinal turning off the server??? Do tell us more!!??”

Yes, please elaborate on your cryptic comment.
Say it isn’t so!!!

By: Tom Doyle Wed, 07 Jan 2009 14:59:00 +0000 Hi Richard

I would have to agree with Jeffs comments too.
I don’t see it being more difficult to “game the results” as you put it, I think it will just be less obvious than it is now. Concurring with Jeff, if done properly you won’t have anything to worry about.

Also, from a testing and conversion optimisation I would be of the opinion that the companies that have already taken their web presence seriously are already well on their way to improving conversions.

Just my two cents !

And what’s all this about RedCardinal turning off the server??? Do tell us more!!??

Happy New Year to You!


By: Paul Anthony Tue, 06 Jan 2009 09:33:30 +0000 Hi Richard,

Great to see your thinking on Google’s direction in the coming year. Still keeping this blog on my Google Reader, might have to drop you a few emails to remind you to blog through the year ;o)

Take care, and best wishes for 2009,


By: Richard Hearne Tue, 06 Jan 2009 06:15:24 +0000 Hey Jeff

Actually I didn’t really articulate what I meant with SEO’s death. My thinking is that with an influx of folk who don’t know what they are doing, and changes from Google that make SEO far more difficult, SEO as an industry is going to suffer.

Best rgds, and thanks for passing by so often

By: Jeff Gregoy Mon, 05 Jan 2009 14:31:47 +0000 Excellent post, Richard.
I think your insights are dead on. Be sure to mark calendar to revisit this at the end of the year.

The only point I’ll argue is the perennial cry of “SEO is dead” — (“SEO goes into mortal decline”).

Folks having crying wolf about that for years. I think the reason is a misunderstanding of SEO. If you mean simply getting rankings, yes. But, true SEO is, and has long been, about more than just getting rankings.

SEO is about getting rankings that convert thru creating quality content that is relevant to users. SEO is about constantly analyzing your analytics to glean search patterns and search behavior. SEO is about optimizing the pages for maximum delivery that users find via search.

In one sense, I am agreeing with you that SEOs need to have the full marketing mix, but my point is that true, quality SEOs have been doing it for years now.