Comments on: Interesting Penguin info – blog comment spam to be hit hard by Penguin 2.0? http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/ Search Engine Optimisation Ireland Tue, 31 Mar 2015 10:03:56 +0100 hourly 1 http://wordpress.org/?v=3.9.1 By: Rob Wagnerhttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-937034 Mon, 13 May 2013 16:00:32 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-937034 I don't think you did anything wrong +Steve Wiideman, just the opposite. I loved the video and you did a great job. You did the right thing for the client and that's the most important thing.

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By: Richard Hearnehttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-937033 Mon, 13 May 2013 15:58:06 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-937033 Rightly or wrongly outing is viewed with a very negative outlook Steve.  It's always been that way, and I suppose it comes from the fact that very few long standing SEOs have nothing to hide.

Regardless of the feedback you got, it does look like you will achieve something for your client.  At the end of the day that's probably more important than keeping your peers happy.

Did you write a blog post in the end BTW?

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By: Steve Wiidemanhttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-937032 Mon, 13 May 2013 15:53:00 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-937032 Lots of valid points here. Rob's right about the negative feedback I received from some members of our community; though I will say that I didn't out a particular company, I only identified discrepancies in recent algorithm updates had impacted a client practicing white had SEO and PR.

I suppose I had hoped that my peers would support me and respond to Google with "yah, what's the deal here?" Rather than "how dare you publicly identify spam".

Says something about a select few in our industry. I guess that's the cost of standing up for what you believe in. No good deed goes unpunished.

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By: Jim Munrohttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936818 Mon, 13 May 2013 14:02:50 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936818 I am a simple bloke, Richard, if a site which is using specifically-stipulated ruled-out methods with no other visible means of support continues to rank, I would feel fairly safe in saying that something is rotten in the state of Denmark.

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By: Rob Wagnerhttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936817 Mon, 13 May 2013 13:57:32 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936817 You can record what happens with a particular site, how an update has changed the rankings. Sure it's just a snap shot but you can extrapolate some signals from it.

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By: Rob Wagnerhttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936816 Mon, 13 May 2013 13:54:37 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936816 You may alienate some people from asking questions in fear that they will be call out. 

Benchmarking some websites would be a good idea.

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By: Richard Hearnehttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936815 Mon, 13 May 2013 13:53:52 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936815 But sadly Jim our measure of benchmark is dismal compared to how they look at things.

As much as we complain none of us can look in aggregate, so none of us is really qualified to benchmark how they are doing.

All IMHO of course.

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By: Jim Munrohttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936814 Mon, 13 May 2013 13:45:52 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936814 I didn't consider anyone in Google would be in the potential audience. :)

…and I'd prefer to call it "benchmarking" after an announced update to measure it's effectiveness or otherwise.

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By: Richard Hearnehttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936813 Mon, 13 May 2013 13:43:36 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936813 Outing is not a positive activity IMO.  Doing anything in a 4-hour long video also wont get any attention in Google sadly.

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By: Jim Munrohttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936812 Mon, 13 May 2013 13:42:23 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936812 I've taken the liberty of recording some sites and rankings just in case. :)

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By: Rob Wagnerhttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936811 Mon, 13 May 2013 13:39:00 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936811 I don't think I know anyone that takes this approach. I personally don't care who is outed, but this could be all taken care of in the next few weeks anyways.

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By: Jim Munrohttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936810 Mon, 13 May 2013 13:35:06 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936810 If we were to do one, we should do them all.

I don't think that anybody we know has anything to be concerned about.

Thing is, it's not an easy concept to convey and it would take more than a 4 hour clip to dissect them all. We could spend a lot of time on clips with virtually no potential audience.

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By: Rob Wagnerhttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936809 Mon, 13 May 2013 13:34:01 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936809 I would say that it's a sales organization not an SEO company. So they probably have a simple SEO template that they use for every site and don't care if what they do helps or hurts a site. They have another customer just a phone call away. SOCal is packed full of companies just like this one.

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By: Jim Munrohttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936808 Mon, 13 May 2013 13:26:16 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936808 That's another thing. The SEO's using methods they don't want used are those that are ranked most highly. It seems counter-intuitive. :)

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By: Rob Wagnerhttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936807 Mon, 13 May 2013 13:26:14 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936807 I don't know Jim, maybe ask the group how they feel about outing an SEO company.

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By: Rob Wagnerhttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936806 Mon, 13 May 2013 13:23:22 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936806 Yep, so in the last 6 or 7 months how many clients have they gotten from ranking in that position? What kind of links have they built for their clients? It's not a branded name, so do they care about reputation? They can get a lot of business, overcharge for their services, and if they get burned just walk away.

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By: Jim Munrohttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936805 Mon, 13 May 2013 13:19:55 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936805 Oh and the "verified" "local" listings in each state look like fakes except for "Melbourne"

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By: Jim Munrohttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936694 Mon, 13 May 2013 13:17:52 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936694 Maybe we should take a leaf out of +Steve Wiideman 's book and record more clips?

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By: Jim Munrohttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936693 Mon, 13 May 2013 13:16:10 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936693 Exactly. Not a single good link. They are all clumsy self-created spam but they make the target site top-ranking for one of the most contested keywords.

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By: Rob Wagnerhttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936692 Mon, 13 May 2013 13:10:57 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936692 Interesting stuff. When I search they are ranked in the 3rd spot. Those are examples of links that I would recommend they have removed.

That's the problem, it's been 6 or 7 months that we last seen an update. The crappy links have been working for longer than that. So what do you tell a customer? I understand that there is a time delay that could be in place, but that long of a delay is too long.

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By: Jim Munrohttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936691 Mon, 13 May 2013 12:53:18 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936691 check the backlinks of googlemapsguru dot com dot au on opensiteexplorer for anchor text "seo" for a classic example, Rob. Open each page and marvel at the "quality"  holding up this top-ranking site.

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By: Rob Wagnerhttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936690 Mon, 13 May 2013 12:45:25 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936690 I see a lot of people complaining about stuff like this. It's hard to argue against the point that it still works, because it still works.

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By: Andy Wigglesworthhttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936581 Mon, 13 May 2013 12:17:17 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936581 Great youtube video explaining everything!

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By: Jim Munrohttp://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936580 Mon, 13 May 2013 11:19:39 +0000 http://www.redcardinal.ie/general/13-05-2013/interesting-penguin-info-blog-comment-spam-top-be-hit-hard-by-penguin-2-0/#comment-936580 As bucketloads go, this YouTube clip is a pretty good bucketload.

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