Comments on: It's kinda sad so few people understand that Google uses time as a major factor… Search Engine Optimisation Ireland Tue, 31 Mar 2015 10:03:56 +0100 hourly 1 By: Richard Hearne Mon, 13 May 2013 13:59:58 +0000 Well they've already said that comment spam is part of next Penguin.  I reckon some of the things the Indian SEOs include in their spam emails will likely be part of the next Penguin ;-)

By: Lyndon NA Mon, 13 May 2013 13:56:47 +0000 I agree – I think we covered this before (in a hangout?).
I think the next Penguin will be somewhat of a mutation of the previous one.
It's gone too long – I think they either got it wrong, or found too many issues, or missed their primary mark.
(It's not like all the link networks are gone, nor did it hit a lot of the smaller mutual-networds/site farms etc.)

The question is – what will it be if it is different?
Will they go after source-based patterns (such as comments or social posts or directory based etc.),
or will they look to quality-based patterns (too many links from established shitty sites),
or would they look at blatant link-chains/networks … or something else?

By: Richard Hearne Mon, 13 May 2013 13:51:36 +0000 I think it's only the long-standing abusers that can be caught by Penguin.  Anything under 6-12 months cant be attributed effectively.  In fact I sort of think that next Penguin wont target any of the same stuff.  It's sort of like a one-hit wonder – once everyone knows how it works it doesn't work anymore (or even works negatively…).

By: Lyndon NA Mon, 13 May 2013 13:45:19 +0000 The could window it … a set range of n1…n4 or such, covering links within set months.
That would help prevent abuse, but would potentially miss long-standing abusers.

By: Richard Hearne Mon, 13 May 2013 12:31:29 +0000 And because of this Penguin can only become less efficient at what it does. NSEO becomes more feasible every time they run it.

By: Lyndon NA Mon, 13 May 2013 12:27:16 +0000 It's one of the things i tried to get across to people about NSEO – it has to look like "real SEO" – which means a sustained campaign … constant/frequent signals.