Comments on: SERP Click Through Rate of Google Search Results – AOL-data.tgz – Want to Know How Many Clicks The #1 Google Position Gets? http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/ Search Engine Optimisation Ireland Sun, 31 Jan 2010 10:41:29 +0100 http://wordpress.org/?v=abc hourly 1 By: Richard Hearne http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-11186 Richard Hearne Sat, 30 Jan 2010 10:46:59 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-11186 Hi Becky I've not read/seen any research LBL impact on CTR. Given the level of iteration on the design of local business listings I've seen over time I imagine these stats would change a lot also. Sorry I cant help more :( Hi Anant From your mention of "exact match" I wonder if you're talking about Adwords? This research is old now, but covered 35m search results which I would think is a slightly better sample than 50 client sites. The stats only contained clicks on organic results, so you should read this as the position clicked on. I've no idea how you can correlate position to click ratios as the only people who know this are the search engines (rankings are fluid and vary by multiple factors). As I mentioned, I'm guess =ing you're talking about PPC which is not the subject matter if the stats here. Thanks for commenting though. Rgds Richard Hi Becky

I’ve not read/seen any research LBL impact on CTR. Given the level of iteration on the design of local business listings I’ve seen over time I imagine these stats would change a lot also. Sorry I cant help more :(

Hi Anant

From your mention of “exact match” I wonder if you’re talking about Adwords? This research is old now, but covered 35m search results which I would think is a slightly better sample than 50 client sites. The stats only contained clicks on organic results, so you should read this as the position clicked on. I’ve no idea how you can correlate position to click ratios as the only people who know this are the search engines (rankings are fluid and vary by multiple factors).

As I mentioned, I’m guess =ing you’re talking about PPC which is not the subject matter if the stats here. Thanks for commenting though.

Rgds
Richard

]]> By: Anant http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-11105 Anant Wed, 27 Jan 2010 22:48:41 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-11105 There is a massive grey area between the Google estimated search volumes and the actual clicks to a website. The grey area are (Actual Searches to Actual Traffic), (Split of Actual total traffic between Organic and paid) and then (Percentage of Organic total traffic that goes o the first page and there after). Typically most people mistake searches for traffic, allocated 80% to search and then a further 90% to page one of which a best guess calculation would say at least 40% goes to position 1 which is not quite correct. We have done a lot of work in this area and have worked back using data from over 50 clients to determine the roughly search to click ratio for top positions. This might be disappointing to many but we have found that No 1 position gets roughly 8-15% of the total searches on exact match; unless of course the keyword is extremely niche then you might get up to 30% tops. There is a massive grey area between the Google estimated search volumes and the actual clicks to a website. The grey area are (Actual Searches to Actual Traffic), (Split of Actual total traffic between Organic and paid) and then (Percentage of Organic total traffic that goes o the first page and there after).

Typically most people mistake searches for traffic, allocated 80% to search and then a further 90% to page one of which a best guess calculation would say at least 40% goes to position 1 which is not quite correct.

We have done a lot of work in this area and have worked back using data from over 50 clients to determine the roughly search to click ratio for top positions. This might be disappointing to many but we have found that No 1 position gets roughly 8-15% of the total searches on exact match; unless of course the keyword is extremely niche then you might get up to 30% tops.

]]> By: Becky DeGrossa http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-11008 Becky DeGrossa Mon, 25 Jan 2010 04:37:03 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-11008 Hi Richard - how have you been? I'm wondering if you are aware of any studies in process or that have preliminary data on how the Google Local Business Listings at the top of the page are affecting this skew? My hunch is that some will scroll down to the "real" organic listings and bypass them altogether and that others will click away beginning at the top. Any discussions / data that you can share on this? Thanks, Becky Hi Richard – how have you been?

I’m wondering if you are aware of any studies in process or that have preliminary data on how the Google Local Business Listings at the top of the page are affecting this skew? My hunch is that some will scroll down to the “real” organic listings and bypass them altogether and that others will click away beginning at the top.

Any discussions / data that you can share on this?

Thanks,

Becky

]]> By: Stefanos http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-10431 Stefanos Sun, 10 Jan 2010 02:26:07 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-10431 What would be more interesting is to see how many clicks are predicted by Google for a search query based on Google Adwords Keyword Tool and how many one is actually getting if his web site ranks in the #1 position the for the same keyword. In my personal experience there is a a big difference between the predicted number and the actual one. This is also why most online marketeers user also other keyword research tools to evaluate the estimated search volume. What would be more interesting is to see how many clicks are predicted by Google for a search query based on Google Adwords Keyword Tool and how many one is actually getting if his web site ranks in the #1 position the for the same keyword. In my personal experience there is a a big difference between the predicted number and the actual one. This is also why most online marketeers user also other keyword research tools to evaluate the estimated search volume.

]]> By: Samuel Stadler http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-10368 Samuel Stadler Fri, 08 Jan 2010 02:10:01 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-10368 Mike Baxter has a nice study on his site summarising the various studies conducted over the last couple of years. The resulting graph shows the % of click-throughs from the top 10 results (as well as a best-fit data regression line). http://www.reflectionsfromtheriver.com/2009/07/meta-analysis-of-ctr-from-natural-search-results-serps/ Mike Baxter has a nice study on his site summarising the various studies conducted over the last couple of years.

The resulting graph shows the % of click-throughs from the top 10 results (as well as a best-fit data regression line).

http://www.reflectionsfromtheriver.com/2009/07/meta-analysis-of-ctr-from-natural-search-results-serps/

]]> By: SEO: Predicting the Payoff | Predictive Marketing http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-10315 SEO: Predicting the Payoff | Predictive Marketing Tue, 05 Jan 2010 19:37:00 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-10315 [...] data available. In 2006, AOL leaked some data on over 36 million queries. The data was analyzed by Richard Hearne, and the results are as [...] [...] data available. In 2006, AOL leaked some data on over 36 million queries. The data was analyzed by Richard Hearne, and the results are as [...]

]]> By: Richard Hearne http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-8778 Richard Hearne Sun, 29 Nov 2009 20:09:40 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-8778 @Kim - I'm sure things have changed, but the data is still useful as an indicator of where clicks occur. But Google have been increasingly reducing the real estate given over to organic results, so many sites are likely seeing less organic traffic than a few years ago. @Kim – I’m sure things have changed, but the data is still useful as an indicator of where clicks occur. But Google have been increasingly reducing the real estate given over to organic results, so many sites are likely seeing less organic traffic than a few years ago.

]]> By: Kim http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-8679 Kim Fri, 27 Nov 2009 04:22:49 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-8679 Great post! I'm just now reading the post, do you think this data is still true today. Great post! I’m just now reading the post, do you think this data is still true today.

]]> By: Reviews http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-8480 Reviews Sat, 21 Nov 2009 13:38:07 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-8480 the difference you have shown between postion 9 and 10 was quite interesting the difference you have shown between postion 9 and 10 was quite interesting

]]> By: Chris http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-8369 Chris Wed, 18 Nov 2009 16:56:24 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-8369 This is some really useful data, actually suprised as much as 11.92% check out the 2nd page. This is the kind of data that probably won't change much even though it is now a little dated. Thanks for the post! This is some really useful data, actually suprised as much as 11.92% check out the 2nd page. This is the kind of data that probably won’t change much even though it is now a little dated. Thanks for the post!

]]> By: Alex Muir http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-8056 Alex Muir Mon, 09 Nov 2009 16:19:19 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-8056 Very good article - what effect would the Local Business Centre listings have on the published results? Alex Muir Very good article – what effect would the Local Business Centre listings have on the published results?

Alex Muir

]]> By: Steve Wild http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-8046 Steve Wild Mon, 09 Nov 2009 09:02:30 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-8046 I always knew there was a drop off the further down the page that you are listed but when you see the huge difference between position 1 and 2 it's amazing! I always knew there was a drop off the further down the page that you are listed but when you see the huge difference between position 1 and 2 it’s amazing!

]]> By: Dave http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-7942 Dave Sat, 07 Nov 2009 02:48:57 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-7942 Richard, found this article via Google search for SERP click through rate. The data might be old but I can't see why it might not still be accurate (expcept for those paid searches now on top of the organic). Excellent stuff and much appreciated. Richard, found this article via Google search for SERP click through rate. The data might be old but I can’t see why it might not still be accurate (expcept for those paid searches now on top of the organic). Excellent stuff and much appreciated.

]]> By: How Many Clicks Does Being #1 on Google Get You? | Marketers Annex Blog http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-6685 How Many Clicks Does Being #1 on Google Get You? | Marketers Annex Blog Fri, 09 Oct 2009 12:57:25 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-6685 [...] Let’s take a look at some interesting data regarding click thru rates and SERP rankings: [...] [...] Let’s take a look at some interesting data regarding click thru rates and SERP rankings: [...]

]]> By: Marc http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-6351 Marc Sat, 26 Sep 2009 19:19:48 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-6351 Very Interesting to know the drastic fall of clicks that occurs even in the top positions.Thanks admin Very Interesting to know the drastic fall of clicks that occurs even in the top positions.Thanks admin

]]> By: Obteniendo tráfico para tu web » Codigo Manso http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-6340 Obteniendo tráfico para tu web » Codigo Manso Sat, 26 Sep 2009 07:50:50 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-6340 [...] La gráfica (un tanto cutre, por cierto) la he tomado prestada de un artículo titulado: Clickthrough rate of Google Search Results [...] [...] La gráfica (un tanto cutre, por cierto) la he tomado prestada de un artículo titulado: Clickthrough rate of Google Search Results [...]

]]> By: Most e-Commerce sites waste over 40% of their potential traffic! : FalkoInc.com http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-5670 Most e-Commerce sites waste over 40% of their potential traffic! : FalkoInc.com Wed, 09 Sep 2009 07:33:32 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-5670 [...] addition to this, remember that over 60% of all clicks going to the top 3 organic search results is where you get most of your [...] [...] addition to this, remember that over 60% of all clicks going to the top 3 organic search results is where you get most of your [...]

]]> By: Google Position One Accounted for 75% of Clicks #ajaxserps http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-5596 Google Position One Accounted for 75% of Clicks #ajaxserps Sun, 06 Sep 2009 11:58:55 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-5596 [...] that revealed interesting findings in that it showed that aggregately, over a few million queries, 40% of people clicked through to the position one result – if we analysed that data further, we’d see [...] [...] that revealed interesting findings in that it showed that aggregately, over a few million queries, 40% of people clicked through to the position one result – if we analysed that data further, we’d see [...]

]]> By: Portland window cleaning http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-5250 Portland window cleaning Tue, 01 Sep 2009 15:22:05 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-5250 Wow. I didn't realize there was such a difference between #1 and #2. Thanks for the informative and helpful article. Wow. I didn’t realize there was such a difference between #1 and #2.

Thanks for the informative and helpful article.

]]> By: Michelle http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-5249 Michelle Tue, 01 Sep 2009 14:25:48 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-5249 Thanks for this informative post! Wow, there are actually people that clicks beyond the 2nd page. The #41 gets 0.07% lol. I always assumed that people will go at most the first two pages... Thanks for this informative post!

Wow, there are actually people that clicks beyond the 2nd page. The #41 gets 0.07% lol. I always assumed that people will go at most the first two pages…

]]> By: How Do Search Engines Work? | Dallas Internet Marketing http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-3926 How Do Search Engines Work? | Dallas Internet Marketing Thu, 30 Jul 2009 11:20:00 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-3926 [...] you realize that studies show that the top result gets 42% of the traffic for that particular query, from a business perspective [...] [...] you realize that studies show that the top result gets 42% of the traffic for that particular query, from a business perspective [...]

]]> By: 10 Steps to Getting Into Google And Staying There – The Ultimate Quick Guide to Google SEO - Red Cardinal [.] ie http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-2863 10 Steps to Getting Into Google And Staying There – The Ultimate Quick Guide to Google SEO - Red Cardinal [.] ie Mon, 13 Jul 2009 15:41:09 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-2863 [...] IMO Google applies quite a serious bias to the anchor text used in your backlinks when determining the most appropriate SERP position (and if you want to see what the difference is between #1 and #2 or #1 and #10 then take a look at this). [...] [...] IMO Google applies quite a serious bias to the anchor text used in your backlinks when determining the most appropriate SERP position (and if you want to see what the difference is between #1 and #2 or #1 and #10 then take a look at this). [...]

]]> By: Evan Kendal http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-146 Evan Kendal Thu, 02 Jul 2009 23:15:34 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-146 This is an EXCELLENT article. It really shows you that focusing all your attention on getting to that top spot in a few keywords is more worthy then getting decent placement on many different ones. This is an EXCELLENT article. It really shows you that focusing all your attention on getting to that top spot in a few keywords is more worthy then getting decent placement on many different ones.

]]> By: Richard Hearne http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-145 Richard Hearne Wed, 24 Jun 2009 20:13:13 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-145 Hi Henrik The stats came from a very large dataset, and are aggregated data so you can view them as 'in general'. I'm sure if you segment the data there will be different results, and it's interesting that you mention your particular findings. Thanks for dropping by and commenting. Rgds Richard Hi Henrik

The stats came from a very large dataset, and are aggregated data so you can view them as ‘in general’. I’m sure if you segment the data there will be different results, and it’s interesting that you mention your particular findings. Thanks for dropping by and commenting.

Rgds
Richard

]]> By: Henrik Stenmann http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-150 Henrik Stenmann Thu, 18 Jun 2009 14:45:19 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-150 Hi Richard. Hmm my comment disappeared. I try again. Very nice post. Our research about CTR in organic search show some difference. First of all it dependence how many word have the user used. Ex. if he use 3 or 4 words the CTR are must higher. Also the competition have influence for the result. Where the competition is very high the expected CTR a must lower. Have you any thoughts about that. Henrik IIH Nordic Hi Richard.

Hmm my comment disappeared. I try again.

Very nice post.

Our research about CTR in organic search show some difference.
First of all it dependence how many word have the user used. Ex. if he use 3 or 4 words the CTR are must higher. Also the competition have influence for the result. Where the competition is very high the expected CTR a must lower.

Have you any thoughts about that.

Henrik
IIH Nordic

]]> By: Comert electronic pentru intreprinzatori » ‘Top 10 Google’ si importanta lui pentru magazinul tau http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-147 Comert electronic pentru intreprinzatori » ‘Top 10 Google’ si importanta lui pentru magazinul tau Tue, 16 Jun 2009 20:16:27 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-147 [...] locul 10 din pagina (sursele pentru aceasta informatie sunt multiple asa ca pun doar cateva  sursa 1, sursa 2 (PDF, ceva mai [...] [...] locul 10 din pagina (sursele pentru aceasta informatie sunt multiple asa ca pun doar cateva  sursa 1, sursa 2 (PDF, ceva mai [...]

]]> By: Promocare http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-155 Promocare Mon, 01 Jun 2009 09:56:24 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-155 Hi Richard, Very informative post. Thanks a lot for sharing! I understand that these findings represent a snapshot of your AOL data and assume that although other people may get slightly different results that the basic principle will remain the same, namely that if you are not in the top position in the organic search results you are losing out on a lot of traffic. Trust you won't mind if I share your results with my blog readers and link back to this post. All the best, Francois du Toit Hi Richard,

Very informative post. Thanks a lot for sharing!

I understand that these findings represent a snapshot of your AOL data and assume that although other people may get slightly different results that the basic principle will remain the same, namely that if you are not in the top position in the organic search results you are losing out on a lot of traffic.

Trust you won’t mind if I share your results with my blog readers and link back to this post.

All the best,
Francois du Toit

]]> By: otimização de sites http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-141 otimização de sites Wed, 25 Mar 2009 18:04:16 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-141 Interesting to know the drastic fall of clicks that occurs even in the top positions. But I think it is not necessary to be in the first position to receive more clicks. I agree that you must at least be on the first page, but if you have an attractive and convincing title and description, you may receive even more clicks than the first place. Great article! I´ve already subscribed the feeds. Interesting to know the drastic fall of clicks that occurs even in the top positions. But I think it is not necessary to be in the first position to receive more clicks. I agree that you must at least be on the first page, but if you have an attractive and convincing title and description, you may receive even more clicks than the first place.

Great article!
I´ve already subscribed the feeds.

]]> By: Richard Hearne http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-130 Richard Hearne Wed, 04 Feb 2009 14:59:48 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-130 Hiya Guillaume Maybe you missed the details of the dataset this was derived from? It includes 500k searches, so is an aggregate measure of click through. Not for a single keyword, branded or otherwise. I hope this helps. Rgds and thanks for commenting Richard Hiya Guillaume

Maybe you missed the details of the dataset this was derived from? It includes 500k searches, so is an aggregate measure of click through. Not for a single keyword, branded or otherwise.

I hope this helps.
Rgds and thanks for commenting
Richard

]]> By: Guillaume Bouchard http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-129 Guillaume Bouchard Wed, 04 Feb 2009 00:40:50 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-129 The fact that this is a branded keyword skews completely the data. I would love to see the same example with a super generic keyword like JEWELRY or SHOES or anything that is NOT brand related. ++ The fact that this is a branded keyword skews completely the data.

I would love to see the same example with a super generic keyword like JEWELRY or SHOES or anything that is NOT brand related.

++

]]> By: Parkdude http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-127 Parkdude Mon, 05 Jan 2009 18:16:29 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-127 I know the importance of getting backlinks, but am having difficulty getting them. I know I have several backlinks but when I search for info on my site in google, some of them don't show up? Backlinking is all very confusing I know the importance of getting backlinks, but am having difficulty getting them.

I know I have several backlinks but when I search for info on my site in google, some of them don’t show up?

Backlinking is all very confusing

]]> By: PS3 http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-128 PS3 Sun, 04 Jan 2009 23:25:14 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-128 Wow! That's really interesting... I know that there is a difference, but I didn't realise that there was that much of a difference! I really need to get to work on optimizing a bit more to be honest! It's strange, because I would usually scroll through the first page of results to find the site I want, as opposed to clicking on the first one straight away. Thanks a lot :) Wow! That’s really interesting… I know that there is a difference, but I didn’t realise that there was that much of a difference!

I really need to get to work on optimizing a bit more to be honest! It’s strange, because I would usually scroll through the first page of results to find the site I want, as opposed to clicking on the first one straight away.

Thanks a lot :)

]]> By: Demtron.com http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-137 Demtron.com Wed, 31 Dec 2008 22:49:22 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-137 I agree with Jon Tiffany. The results at the top are there probably because their respective pages have been optimized. The titles and descriptions attract attention and make the visitor more likely to click through. Sure, it's good to be king, but only it you're relevant with it comes to SERPs. I agree with Jon Tiffany. The results at the top are there probably because their respective pages have been optimized. The titles and descriptions attract attention and make the visitor more likely to click through. Sure, it’s good to be king, but only it you’re relevant with it comes to SERPs.

]]> By: afiq http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-135 afiq Thu, 11 Dec 2008 02:31:52 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-135 Some of my pages get on list 6 in google first pages and it still give me good amount of traffic. I wonder if i can get into first rank that I think quite difficult. I'm sure it can boost traffic a lot! Some of my pages get on list 6 in google first pages and it still give me good amount of traffic. I wonder if i can get into first rank that I think quite difficult. I’m sure it can boost traffic a lot!

]]> By: Jon Tiffany http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-136 Jon Tiffany Sat, 29 Nov 2008 11:07:39 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-136 Interesting results, my real world experience is that the click through rate will vary a lot depending on the search term and the text google displays in the results. If you want to get an idea of how much traffic you would get for a number 1 spot the 42% is fair assumption to make. Interesting results, my real world experience is that the click through rate will vary a lot depending on the search term and the text google displays in the results. If you want to get an idea of how much traffic you would get for a number 1 spot the 42% is fair assumption to make.

]]> By: Untouchable Marketing » Click-Through on Organic Results | Web Marketing Strategies that are Untouchable. http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-134 Untouchable Marketing » Click-Through on Organic Results | Web Marketing Strategies that are Untouchable. Wed, 22 Oct 2008 14:42:49 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-134 [...] First up, this one is based on the AOL data that was leaked a couple years ago. Someone plugged all the click data into a formula and got these results. Note, that this is AOL data, and it’s widely believed that those searchers behave differently than more savvy Google or Yahoo users: AOL Clickthrough Study Data [...] [...] First up, this one is based on the AOL data that was leaked a couple years ago. Someone plugged all the click data into a formula and got these results. Note, that this is AOL data, and it’s widely believed that those searchers behave differently than more savvy Google or Yahoo users: AOL Clickthrough Study Data [...]

]]> By: Beware of MonkeyClicks | Blind Five Year Old | Blind Five Year Old http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-126 Beware of MonkeyClicks | Blind Five Year Old | Blind Five Year Old Thu, 18 Sep 2008 18:49:00 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-126 [...] like data!) Back in 2006 AOL accidentally released a chunk of user search results. It showed that 42% of all clicks on the first page of results came from the first position. In comparison, the second position racked up a distant 12% of [...] [...] like data!) Back in 2006 AOL accidentally released a chunk of user search results. It showed that 42% of all clicks on the first page of results came from the first position. In comparison, the second position racked up a distant 12% of [...]

]]> By: The winner takes it all… « Blog zur Vorlesung IR http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-139 The winner takes it all… « Blog zur Vorlesung IR Mon, 15 Sep 2008 06:05:43 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-139 [...] AOL search ein ähnliches Bild (die ja auch mit Google als SuMa arbeiten), hier bekommen die Top 3 63% aller [...] [...] AOL search ein ähnliches Bild (die ja auch mit Google als SuMa arbeiten), hier bekommen die Top 3 63% aller [...]

]]> By: Terry The Local SEO http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-122 Terry The Local SEO Fri, 08 Aug 2008 03:10:11 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-122 This is a really great analysis that I just bookmarked. I've noticed certain domains of mine definitely take a hit when in the #2 position. Thanks for the juicy data. This is a really great analysis that I just bookmarked. I’ve noticed certain domains of mine definitely take a hit when in the #2 position. Thanks for the juicy data.

]]> By: Integrisearch http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-124 Integrisearch Thu, 07 Aug 2008 19:12:16 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-124 I love this report, but am looking for something that indicates average total of number of results clicked on the first page. We know users are shopping, but how many results are they checking on average? If anybody knows of such a study, I would appreciate posting a link to it. I love this report, but am looking for something that indicates average total of number of results clicked on the first page. We know users are shopping, but how many results are they checking on average?

If anybody knows of such a study, I would appreciate posting a link to it.

]]> By: Google Usa Click-Thru-Rate (CTR) Nos Resultados Orgânicos? | Zeroday.com.br http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-117 Google Usa Click-Thru-Rate (CTR) Nos Resultados Orgânicos? | Zeroday.com.br Fri, 01 Aug 2008 15:10:58 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-117 [...] outros artigos interessantes sobre o CTR dos Top 10 resultados dos SERPs, onde você pode encontrar muitas [...] [...] outros artigos interessantes sobre o CTR dos Top 10 resultados dos SERPs, onde você pode encontrar muitas [...]

]]> By: Ad Manager http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-121 Ad Manager Thu, 24 Jul 2008 04:20:58 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-121 Found this off Wikipedia, a very interesting and throughout analysis. This depends heavily on the search engines' choice in result presentation. Only to emphasize the importance of organic SEO. Found this off Wikipedia, a very interesting and throughout analysis. This depends heavily on the search engines’ choice in result presentation. Only to emphasize the importance of organic SEO.

]]> By: Ana in San Antonio http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-120 Ana in San Antonio Sat, 19 Jul 2008 16:19:10 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-120 OH NO! We just fell to the second spot, not good. :( OH NO! We just fell to the second spot, not good. :(

]]> By: Estimating Search Engine Traffic With Google’s Keyword Tool | TMA E-Marketing Blog http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-116 Estimating Search Engine Traffic With Google’s Keyword Tool | TMA E-Marketing Blog Sat, 12 Jul 2008 16:51:28 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-116 [...] video i caught on Robin Good’s site discussed that by using AOL’s organic search engine ranking data, search engine marketers can see exactly the kind of traffic they can receive by achieving a #1, [...] [...] video i caught on Robin Good’s site discussed that by using AOL’s organic search engine ranking data, search engine marketers can see exactly the kind of traffic they can receive by achieving a #1, [...]

]]> By: Google Usa Click-Thru-Rate (CTR) Nos Resultados Orgânicos? | fabioricotta - SEO, Blogs, Google e um pouco mais http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-112 Google Usa Click-Thru-Rate (CTR) Nos Resultados Orgânicos? | fabioricotta - SEO, Blogs, Google e um pouco mais Sat, 14 Jun 2008 16:00:53 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-112 [...] outros artigos interessantes sobre o CTR dos Top 10 resultados dos SERPs, onde você pode encontrar muitas [...] [...] outros artigos interessantes sobre o CTR dos Top 10 resultados dos SERPs, onde você pode encontrar muitas [...]

]]> By: Are the Keyword Research Tools Accurate? | Internet Marketing | Strategy & Services http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-118 Are the Keyword Research Tools Accurate? | Internet Marketing | Strategy & Services Mon, 21 Apr 2008 17:44:54 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-118 [...] The only information I could find about what percentage of clicks I should be getting with a number 2 ranking is nearly 18 months [...] [...] The only information I could find about what percentage of clicks I should be getting with a number 2 ranking is nearly 18 months [...]

]]> By: Era um post sobre SEO http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-114 Era um post sobre SEO Mon, 17 Mar 2008 18:16:11 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-114 [...] de alguns factores sobre o qual não temos control, vamos então subir mais uns lugares no Google para posições que já tragam, essas sim, muitas [...] [...] de alguns factores sobre o qual não temos control, vamos então subir mais uns lugares no Google para posições que já tragam, essas sim, muitas [...]

]]> By: Programa de afiliados Allopass http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-113 Programa de afiliados Allopass Mon, 17 Mar 2008 04:01:31 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-113 [...] o efeito deste post há outra informação que quero partilhar; segundo um estudo de mais de 36 milhões de pesquisas nos motores de busca, 42% dos cliques foram para o site que [...] [...] o efeito deste post há outra informação que quero partilhar; segundo um estudo de mais de 36 milhões de pesquisas nos motores de busca, 42% dos cliques foram para o site que [...]

]]> By: How to succeed your Online Business with SEO in 2008? http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-111 How to succeed your Online Business with SEO in 2008? Wed, 05 Mar 2008 06:59:25 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-111 [...] Position 1 to Position 10 ranking. Page 2 means Position 11 and downwards. According to a certain study,90% of the visitors will stay on the 1st page and get their information. This how important to be [...] [...] Position 1 to Position 10 ranking. Page 2 means Position 11 and downwards. According to a certain study,90% of the visitors will stay on the 1st page and get their information. This how important to be [...]

]]> By: Wyniki wyszukiwania, a klikalność - reklama w internecie http://www.redcardinal.ie/google/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-110 Wyniki wyszukiwania, a klikalność - reklama w internecie Tue, 19 Feb 2008 13:59:04 +0000 http://www.redcardinal.ie/seo/12-08-2006/clickthrough-analysis-of-aol-datatgz/#comment-110 [...] Click Through Rate of Google Search Results Wpis został opublikowany dnia 19.02.2008r. o 14:58 w kategorii Marketing internetowy. Możesz [...] [...] Click Through Rate of Google Search Results Wpis został opublikowany dnia 19.02.2008r. o 14:58 w kategorii Marketing internetowy. Możesz [...]

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