Comments on: SEO getting bad press? Search Engine Optimisation Ireland Tue, 31 Mar 2015 10:03:56 +0100 hourly 1 By: Richard Hearne Fri, 29 Sep 2006 08:12:49 +0000 Hi Gavin

There was some interesting out over the past week that analysed the conversion rates for both SEO and SEM on B2B sites and PPC was only just slightly more effective than conversion from organic SERPs.

I don’t recall seeing anything about the relative costs, but it sure would be interesting to look at the ROI on both SEO and SEM individually.



By: Gavin Thu, 28 Sep 2006 21:20:07 +0000 Yes bad press for sure thanks to the SEO cowboys but I would also tend to believe that PPC services such as Adwords has a part to play.

Many companies out there choose PPC over SEO (if they have the budget). One company I worked with (in the U.S.) ranked nowhere for their main key terms but used had a very large budget to throw at Adwords.

Looks like the search trend for PPC is on the rise –