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Airport Digital Advertising – Does The Media Match the Medium?

Posted in: Marketing by Richard Hearne on July 15, 2009
Internet Marketing Ireland

I travel a lot, and that means moving through a lot of airports. The new T3 in Abu Dhabi has an advertising system that really caught my eye:

Abu Dhabi Advertising System
Abu Dhabi Advertising System

Here it is from another part of the airport:

Abu Dhabi Advertising System
Abu Dhabi Advertising System

I have to say it was really eye-catching. Nothing new with carrying the same advert on all spaces, but in a very long corridor such as an airport terminal it looked really well.

Did I remember a single ad?

Nope, not one. Classic case of the medium being more interesting than the media I suppose.

Gratuitous BSOD

You have to throw one of these in. Saw this in BKK:

Bangkok Airport Blue-Screen-Of-Death
Bangkok Airport Blue-Screen-Of-Death

And here it is in all it’s gory-glory:

BKK Blue-Screen-Of-Death
BKK Blue-Screen-Of-Death

It had never dawned on me that there would be a PC behind each of those screens you see in airports, and the fact that this BSOD was isolated to this screen group got me thinking about just how many PCs there were here. BKK Is a BIG airport. Here’s the screen 2-to-the-left sporting it’s Virtual Memory error:

BKK Screen Out Of Virtual Memory
BKK Screen Out Of Virtual Memory

Do Hong Kong Use Apple?

When I saw this the very first thing that came into my mind was Apple:

Hong Kong Announcement Clock
Hong Kong Announcement Clock

Looks very Appley to me anyway. Of course when it comes to electronic billboards those Hong Kong folk have it down to a fine art:

Hong Kong at night from Kowloon side
Hong Kong at night from Kowloon side

Each of those small light blurs is actually a massive electronic billboard atop a skyscraper. Really cool, and if you get a chance to visit this part of the globe it’s a journey well worth making.

All of the above images were taken on a Nokia E71 phone, and if you’re using that model you should definitely grab the V3 firmware. It improves the camera image quality greatly, and fixes a lot of the graininess you can see in my images (which were taken while still using V2 Firmware).

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3 Comments »

  1. [...] Richard on the effectiveness of media and mediums. [...]

    Pingback by Red Links 16/07/09 : Alexia Golez — July 16, 2009 @ 5:14 am

  2. Hope that BSOD screens have nothing to do with plane commands :).

    When I see this technology in static action, I have to imagine some interactive form of adverts, which will interact with passangers who are passing by…

    but I guess it conflicts with sense of adverts and would not bring signifantly more amount of new customers.

    Comment by Sanovnik — July 2, 2011 @ 7:33 pm

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    Comment by Tony DSouza — February 9, 2013 @ 5:07 pm

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