Comments on: 53% of Irish Companies Fail On-Line Search, Says Captivate Digital (Who Also Cannot Be Found)

By: Captivate Digital - Still Failing Search | Search Engine Optimisation & Online Marketing Ireland .:. Red Cardinal

Sat, 16 Jun 2007 10:15:13 +0000

[...] cant help but draw attention to those things in life that bemuse me. As was the case in a previous Captivate Digital post where I highlighted the fact that they had released a PR stating that many Irish firms failed [...]

By: Marketers Playing With Statistics Again - State of the Net 07

Marketers Playing With Statistics Again - State of the Net 07 — Tue, 06 Mar 2007 01:21:42 +0000

[...] A recent example of that being Captivate’s press release that was covered by ENN, then slated by RedCardinal and ENN’s blog! [...]

By: Richard Hearne

Richard Hearne — Sun, 25 Feb 2007 09:24:49 +0000

Dave

I think I saw that the research was commissioned by Captivate Digital. My guess is that they’re not up and running just yet, and this went out in error.

I’d like to see the actual report but I believe they put an embargo on the news agencies releasing it.

By: Dave Davis

Dave Davis — Sat, 24 Feb 2007 17:12:52 +0000

Unfortunate to see such research technically going to waste. I mean, why did they do it in the first place? Where they commissioned? You’d think a media or marketing company would understand the concept of media piggybacking.

By: Richard Hearne

Richard Hearne — Sat, 24 Feb 2007 09:18:22 +0000

Hi Peter

They could probably do with the advice. Only problem is how do you tell them

Rgds
Richard

By: Peter Cullen

Peter Cullen — Fri, 23 Feb 2007 14:15:41 +0000

Looks like they released two different versions of the press release.

The one from SiliconRepublic mentions that CaptivateDigital is a new digital media division launched by Starcom Mediavest Ireland in conjunction with the Publicis Group.

Maybe the press release should have come from Starcom?
Or maybe they want to build the anticipation!!!

Apparently they provide (or at least they will…)a range of services such as
- search engine marketing,
- email,
- mobile
- affiliate marketing
- media planning and buying
- measurement and analytics.

I’d recommend they start with a look at www.SEO-PR.com and our SES friend Greg Jarboe.

By: Richard Hearne

Richard Hearne — Thu, 22 Feb 2007 19:29:26 +0000

Agreed. I think the report would be a great channel for the brand (if they have one yet). Obviously I’m fascinated by this type of research which I long to do myself some day.

I’m hoping that one JMCC might utilise his not insignificant DB sometime to provide such a report (*wink wink*).

Rgds
Richard

By: R.A..

R.A.. — Thu, 22 Feb 2007 19:17:48 +0000

Yup

I have to admit, it’s a little bemusing to find a company making a big hullabaloo about its “shock” research yet less than able to demonstrate best practice themselves.

They should have a site up (otherwise what’s the long term value of the PR effort?). Otherwise all the publicity just evaporates and people forget/don’t bookmark.

I’d have also released the report in full as a PDF — if it’s as compelling as they make it out to be, the report itself is a great piece of leverage in terms of column inches in the media.

R.A.

By: Richard Hearne

Richard Hearne — Thu, 22 Feb 2007 18:52:46 +0000

Happy I cheered you up LT.

The shame is that it’s not really funny. It doesn’t help to promote yourself as an Internet marketing company with this type of practice. *If* this is the same crowd would you be rushing to avail of their service?

Have a good weekend
Rgds
Richard

By: LT

LT — Thu, 22 Feb 2007 18:44:37 +0000

thanks richard – that made me laugh after a long and boring day!!!