Comments on: Extended Snippets in Google’s SERPs – Even More Clicks for Top 3?

By: FlashBack

FlashBack — Mon, 15 Jun 2009 09:02:57 +0000

I have done some tests and noticed that the results can get lines 3 and 4 mixed with 2 / 1 lines. Some ads are returning lines 2 and 4.

I have also seen the AdWords ads with a search box and one with a local list.

With local search and organic search PPC continually getting pushed down the page.

8 paid ads, and only 3 organic listings above the fold? Never seen that before, although I am not surprised.

By: Mary in San Antonio

Mary in San Antonio — Tue, 31 Mar 2009 03:53:43 +0000

I wonder if they will stick with this. It certainly gives more power to the top 3 sites. It would seem to give less choice in a way. I like to scan through a few sites quickly after I do a search. More people are going to have to scroll down now.

By: Michael

Michael — Fri, 27 Mar 2009 08:54:25 +0000

Hi Richard,

Haven’t seen many competitive terms that bring up Adwords and longer snippets at this stage, no doubt will come across some in due time if they are relevant.

IMHO the days of organic results dominating are on their way out and have been for a while. Local search, video, ppc and whatever next will further push the organics further down the page.

A varied approach is the way to go.

By: Richard Hearne

Richard Hearne — Wed, 25 Mar 2009 15:46:35 +0000

Hey Michael

I think it depends on whether the results actually have enough info to create an extended snippet. I’d be interested in any queries you found that brought up extended snippets and Adwords in the onebox area. Can you give you me any? I tried this with all the most competitive terms I could think of but couldn’t get any decent extended snippets to appear with masthead Adwords.

I was sent a screenshot recently – obviously 1024×600 – and it only had 2.5 organic listings underneath 3 masthead Adwords ads and 5 ads visible in sidebar. Terrible

Rgds
Richard

By: Michael

Michael — Wed, 25 Mar 2009 12:31:57 +0000

Hi Richard,

I’ve done a few tests and noticed in the results that you can get 3 and 4 lines mixed in with 2/1 lines. Some listings are returning 2 lines and some 4.

I’ve also seen them with Adwords listings and a search with a one box local listing.

With local search and PPC the organic searches are continually getting pushed down the page.

8 paid listings and only 3 organic listings above the fold? Never seen that before, though I’m not surprised.