Comments on: Enterprise Ireland Podcast on SEO Search Engine Optimisation

By: Richard Hearne

Richard Hearne — Wed, 17 Mar 2010 11:56:01 +0000

@Dave Allen – apologies for not responding. The stats from your Adwords account is actual data. The stats from the Keyword Tool is estimated and generally less accurate the smaller the location and numbers returned become.

@Media-sfera – I’d challenge your comment about newspaper ads being measurable? At least with SEO you can measure how many people arrived and looked at your site. How can you measure that for a press campaign?

@Paul – good points Paul.

Thanks to all for commenting.
Rgds
Richard

By: Paul Mc Intyre

Paul Mc Intyre — Wed, 10 Mar 2010 10:17:49 +0000

While in the short term you may not see a positive roi for Seo, over the period of 8-12 weeks you should notice an improvement in your sales if your site is properly directed at your target audience. This is targeted advertising of your services / products as opposed to a blanket newspaper campaign and as a result will take time to properly develop and research. If a rise in sales activity is not the case and sales do not improve but your SERP and page rank does then this is not an issue for your SEO but more for your website marketing. SEO is key to any business looking to do online activity and as said above education is the key. It is easy to spend money on this area but you do need to know what to spend it on and also who is the right people to spend it with – I would start with spending it on myself first for some education materials and read into the area before handing this over to a company that do not know your audience or your business nearly as well as you do.

By: Media-sfera

Media-sfera — Thu, 14 Jan 2010 19:07:20 +0000

Podcast is really useful, but there’re some questions. While spending 5k to newspapers customer can calculate a result. But in SEO result is less predictable. Maybe there’s a scheme to calculate ROI for the ordinary site?

By: dave allen

dave allen — Mon, 02 Nov 2009 12:13:19 +0000

Richard,
Great podcast, I have passed in onto a few business that will learn from it……hopefully

One question, you mention getting keyword stats/data from your adword campaigns. Is this extra information that you cant get from Google Analytics and the google Keyword tool?

Regards
Dave

By: Richard Hearne

Richard Hearne — Sun, 01 Nov 2009 21:06:37 +0000

Hi Keith

Thanks for commenting. Hopefully you got some value from the podcast then, and I agree that education is key. Sadly I see most Irish companies viewing their online channel as a cost rather than an investment, and very few are willing to invest the resources required to succeed. Many of those same companies are happy to drop €5k on a Sunday paper ad… Go figure.

Thanks for dropping by, rgds
Richard

By: Keith

Keith — Sat, 31 Oct 2009 19:42:34 +0000

I listened to the Seo podcast when someone on Twitter posted it. Companies are only now starting to understand how important Seo is to their online presence. Educating people to the value of Seo can only help. Too many people such as myself have been fooled. Companies who don’t deliver results should not be allowed practice Seo. I got sucked in previously because of the price differences. I now realise that spending 2-3k is far cheaper than spending €700 on something that doesn’t work. Education is the key here.