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SES London – When is a Link Farm NOT a Link Farm?

Posted in: Link Building,Search Engines by Richard Hearne on February 19, 2007
Internet Marketing Ireland

Answer: When it’s a hub.

The things search engine reps mention…

If you were at SES London, you might have heard one or two little nuggets that seemed inconsequential at first, but were probably more important than you realise.

I was lurking toward the back of the room at the Linking Strategies Session when (I think) Tom Alby from Ask made a comment about hubs and authorities. He said that the difference between a link farm and a hub is that at least one or two authority sites would be linking back to the hub.

Hmmm… so there I was thinking about that for a second. If one or two authority sites link back to a link farm, hey presto, you’ve got a hub! I’ll be honest – I couldn’t hold back the snigger, and I wasn’t alone.

From the last row in the room, I swear I could just about hear the penny drop in Greg Boser’s head as he sat next to the Ask guy. I’m pretty sure he was trying very hard to hold back the laugh (he didn’t succeed :grin: ).

Very funny moment, and probably one of those little nuggets the search reps wish they hadn’t dropped.

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3 Comments »

  1. HAHAHA, brilliant. If only it were so! I can see the ball dropping on Gregs face now!

    Awww, I wish I could have been there.

    You up for another SES any time soon?

    Comment by Dave Davis — February 19, 2007 @ 9:21 pm

  2. Not for a while. Not enough value in it. But next time probably will go to the US. I heard they’re more fun.

    Comment by Richard Hearne — February 19, 2007 @ 9:31 pm

  3. Yea, well, if your up for the NY one in April, let me know.

    Comment by Dave Davis — February 19, 2007 @ 9:37 pm

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