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General Category – Posts that don’t fit in any where else. Most often related to general Search Engine Optimisation posts.

Interesting slide deck on Semantic SEO:

Posted in: General by Richard Hearne on November 20, 2014

Interesting slide deck on Semantic SEO: Embedded Link Semantic seo for the people – Theory and Practice of Semantic Search Since Hummingbird was silently rolled last year, Semantic Search has become the new black of SEO. However, many people have a confused idea about it, which can lead to very dangerous misunderstandings about what does […]

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I really like this AppSumo offer

Posted in: General by Richard Hearne on November 17, 2014

 Some great reading in here, and just grabbed the first 6 issues for $29 (reduced from $222): 6 issues of GoodUI Datastories Embedded Link Get the results from thousands of dollars of A/B tests GoodUI Datastories has done the hard work of A/B testing so your site gets results without all the effort Google+: View […]

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This is important

Posted in: General by Richard Hearne on November 16, 2014

It makes a watershed in terms of Google moving towards pay-to-play. Reshared post from +Mike Blumenthal No comment necessary….. Embedded Link Google Achieves 100% Monetization Above the Fold with New Pak Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Read this. Some interesting SEO

Posted in: General by Richard Hearne on November 13, 2014

Just wish +DeepCrawl​ was priced lower. Was never able to convince clients to cover the cost. Reshared post from +Bartosz Góralewicz Google’s unannounced release of the ‘Thin Content’ update is garnering storm in the web-space. Here’s a detailed case study analyzing, diagnosing and proffering solutions to fixing this most recent hit. Embedded Link How to […]

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My read for the day:

Posted in: General by Richard Hearne on November 12, 2014

Via +Glenn Gabe  Embedded Link The Danger of Crossing Algorithms: Uncovering The Cloaked Panda Update During Penguin 3.0 Think you just got hit by Penguin 3.0 but the data don’t quite make sense? You might be looking at a Penguin-Panda-Pirate combo. Glenn Gabe explains Google+: View post on Google+ This post was first made on […]

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Fairly cool production by theguardian.com

Posted in: General by Richard Hearne on

Fairly cool production by theguardian.com Embedded Link A global guide to the first world war – interactive documentary | World news | The Guardian Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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"The era of exact-match-domains giving you a huge leg up on your SEO efforts…

Posted in: General by Richard Hearne on November 10, 2014

"The era of exact-match-domains giving you a huge leg up on your SEO efforts may be over, but there’s still visitor confidence to consider." Quite a nice article, and too often people forget that exact match domains can play a crucial role in customers/visitors understanding what it is you offer: Embedded Link New Domain Extensions […]

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Monday morning inspiration:

Posted in: General by Richard Hearne on

Monday morning inspiration: Embedded Link 7 Pieces of Wisdom That Will Change the Way You Work Advice that will make you think from Steven Pressfield, Kurt Vonnegut, Martha Graham and more. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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I tried to give this a chance, I really did

Posted in: General by Richard Hearne on November 7, 2014

But with the following conclusion "Looking at all Ranking Factors, it’s clear that keyword domains rank more easily due to higher Website Relevancy and Website Ext Relevancy scores" it strikes me that the brandable domains getting the same treatment will do just as well. Comparing niche domains sites with more general ones – "TahoeLodging.com and TahoeMountainLodging.com […]

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So Baruch wants John to show him his tool

Posted in: General by Richard Hearne on November 3, 2014

No comment :) Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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+John Mueller I'm not sure how you run the Webmaster hangouts these days, but…

Posted in: General by Richard Hearne on

+John Mueller I'm not sure how you run the Webmaster hangouts these days, but just wondering is there any particular way to join the hangout rather than just watch?  Do you post a link? I'm lurking in Dublin, and would like to join to ask a couple of questions around sitemaps, news and video. Google+: View […]

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Interesting:

Posted in: General by Richard Hearne on November 2, 2014

Interesting: Embedded Link DuckDuckHack Better Answers. Help make a better long-term search engine with instant answers that are better than links. search for ‘alternative to notepad’ shows multiple text editors. What You Like. Hack on things that you know and care about to improve search results for your community. Google+: Reshared 1 times Google+: View […]

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Interesting observations on the tour/activity area in travel

Posted in: General by Richard Hearne on October 31, 2014

Looks like someone needs to build Uber for tours. Embedded Link Rezdy confirms offline dominates tours and activities bookings – Tnooz Rezdy has released some stats which show that offline bookings are still way ahead of online, with mobile’s share increasing very slowly indeed. Google+: View post on Google+ This post was first made on […]

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Nice to see you can add interactive elements to your emails in Inbox

Posted in: General by Richard Hearne on

This might be the future: Embedded Link Make your emails stand out in Inbox Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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BBC are one of the leading publishers online, so this advice is well worth reading…

Posted in: General by Richard Hearne on October 29, 2014

BBC are one of the leading publishers online, so this advice is well worth reading if you're doing lots of video: Embedded Link BBC – Blogs – College of Journalism – How to make a video succeed on YouTube How can you increase the chances of your video being watched? Here are a five key […]

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Is it just me, or is there still much confusion over whether Penguin 3 was a refresh…

Posted in: General by Richard Hearne on October 28, 2014

Is it just me, or is there still much confusion over whether Penguin 3 was a refresh (old algo, new data) or an update (new algo, new data)? Embedded Link Google Penguin 3.0 Recoveries and Penalties – A Unique & In-Depth Analysis A really in-depth Google Penguin 3.0 Update Analysis with Unique Case Studies on […]

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Sunsets in #Phuket  can be very relaxing

Posted in: General by Richard Hearne on October 26, 2014

Sunsets in #Phuket  can be very relaxing. This was the view from one of Phuket's highest points yesterday evening. Sunset in  Phuket yesterday. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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I'm only linking to this as it's one of the worst pieces I've part-read…

Posted in: General by Richard Hearne on October 24, 2014

I'm only linking to this as it's one of the worst pieces I've part-read in a while.  I stopped after the point about Apple.com's homepage being useless… except if your interested in one of their products.  Based on this we should all just delete out homepages and redirect them to Google.com… sigh I gave up […]

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Paging +Dan Petrovic 

Posted in: General by Richard Hearne on

Paging +Dan Petrovic  Embedded Link How Big Was Penguin 3.0? Google has confirmed that Penguin 3.0 has/is rolled/rolling out, so why didn’t MozCast detect anything? We dive deep into the data to find out if Penguin 3.0 just wasn’t very big after all. Google+: View post on Google+ This post was first made on the […]

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I love decent SEO research:

Posted in: General by Richard Hearne on

I love decent SEO research: Embedded Link Google Doesn’t Think Your Title Tags are Good Enough For several years now, Google has been changing some title tags in the SERPs. Some of these changes are to be expected, such as when a title tag is longer than Google+: View post on Google+ This post was […]

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OK so what's this Google + Share icon that's just appeared in Gmail and …

Posted in: General by Richard Hearne on October 22, 2014

OK so what's this Google + Share icon that's just appeared in Gmail and Google+? Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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And while we're at it:

Posted in: General by Richard Hearne on

And while we're at it: Embedded Link The LinkedIn Publishing Platform: 10 Ways to Crush It | OkDork.com We analyzed 3,000 top performing LinkedIn Publishing posts to see what makes them tick. These are the results. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Another excellent read, which when I read the headline I thought must be wrong:

Posted in: General by Richard Hearne on

Another excellent read, which when I read the headline I thought must be wrong: Embedded Link How A/B testing became publishers’ go-to traffic builder – Digiday As publishers increasingly adopt the tools of Silicon Valley, A/B testing is becoming table stakes in the race for audience growth. Google+: View post on Google+ This post was […]

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Jut a suspicion, but I think Google may also have made changes around the types of…

Posted in: General by Richard Hearne on

Jut a suspicion, but I think Google may also have made changes around the types of site it shows for ambiguous queries, such as known entity names. For famous people/places I see more authority sites such as newspapers. The earlier Linkresearchtools.com article also mentioned a few very big news sites getting big boosts after Penguin […]

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Super reading if you're interested in the latest Google Penguin update:

Posted in: General by Richard Hearne on

Super reading if you're interested in the latest Google Penguin update: Embedded Link Penguin 3.0 Rollout Analysis and How to Understand It Penguin 3.0 Rollout Analysis and How to Understand It The Penguin Update number 6 – or Google Penguin 3.0 was rolled out over the last Google+: Reshared 1 times Google+: View post on […]

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Glimpse the future methinks:

Posted in: General by Richard Hearne on October 21, 2014

Glimpse the future methinks: Embedded Link One-Tap Sign Up & Ride With Apple Pay | Uber Blog Today, we launched an update to the Uber app that is integrated with Apple Pay, a new service that offers an easy, secure, and private way to pay using Touch Google+: View post on Google+ This post was […]

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Has anyone encountered Google inserting digits at the beginning of page titles in…

Posted in: General by Richard Hearne on October 20, 2014

Has anyone encountered Google inserting digits at the beginning of page titles in SERPs, and if so any ideas why? It's a news site, so one thought came to m,y mind that perhaps it was updates to the story, but also saw cases where what looks like a timestamp is prepended to the page title. […]

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Interesting watching a Penguin 1.0 hit site now float back up to a natural ranking….

Posted in: General by Richard Hearne on October 19, 2014

Interesting watching a Penguin 1.0 hit site now float back up to a natural ranking. Site was abandoned after Penguin 1.0 – no remedial work done, and now back ranking relatively well.  Just one thing I've seen out of this latest update. Google+: View post on Google+ This post was first made on the Richard […]

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+Dan Petrovic I reckon you'll know this one Dan – in Webmaster Tools I have…

Posted in: General by Richard Hearne on October 7, 2014

+Dan Petrovic I reckon you'll know this one Dan – in Webmaster Tools I have a single XML sitemap.  Webmaster Tools reports that of ~2100 pages submitted ~700 are indexed. When I search I can see ~3000 pages via site: command, and every URL I've tried from XML sitemap is indexed by Google. Is this funky […]

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I like the simplicity of this, but part of me hopes that whatever comes is an open…

Posted in: General by Richard Hearne on October 3, 2014

I like the simplicity of this, but part of me hopes that whatever comes is an open standard without meddling by big companies. If you're new to IoT then the docs here should help you understand how things might play out in future. Embedded Link google/physical-web physical-web – The Physical Web: walk up and use […]

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You gotta love rich snippet spam done horribly:

Posted in: General by Richard Hearne on

The overall rating is <span itemprop="ratingValue">4.5</span> of <span itemprop="bestRating">5</span> stars.<meta itemprop="worstRating" content="0" /><meta itemprop="reviewCount" content="1" /> I always wondered how to half-click those stars… Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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+John Mueller second question in a day

Posted in: General by Richard Hearne on October 2, 2014

+John Mueller second question in a day.  I work with a company who are getting reports in Webamaster Tools of connectivity issues for about ~20% of requests Google makes.  They've checked their servers, and the host has also checked things and can find no connectivity issues.  I can also crawl the entire site without issue.  It […]

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+John Mueller can you share a link to the Webmaster Hangouts schedule please Jo…

Posted in: General by Richard Hearne on

+John Mueller can you share a link to the Webmaster Hangouts schedule please John? I'd like to join a future hangout and ask some questions about serving different content on the same URL based on e.g. locale or geolocation or custom headers. Google+: View post on Google+ This post was first made on the Richard Hearne […]

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I cant help but like the pricing page for GetFeedback.com

Posted in: General by Richard Hearne on September 25, 2014

Not so sure I like it from a customer perspective, but boy it's hard not to consider a 50% discount for paying 2 years up front.  That said, it's a little hard to justify so few feedback interactions per month costing so much IMO. Still a super example of x- and up-sell via a pricing […]

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So say I head over and grab a few aged expiring domains from Godaddy Auctions

Posted in: General by Richard Hearne on

Then I build them into a nice little PBN, but instead of pointing them at my money sites I point them at my competition. Strikes me this will be the latest NSEO tactic enabled by Google. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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It's crazy to think that I wrote this piece 5 years ago now

Posted in: General by Richard Hearne on August 26, 2014

I just tried to get quotes from a couple of the Irish insurers for my car insurance. Nothing has changed – they all do a terrible job of making me feel good about entering my information. Sad really… Embedded Link Car Insurance – How To Smother Your Prospects and Kill Your Leads – Red Cardinal […]

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Corkscrew Hill in Ballyvaughan County Clare

Posted in: General by Richard Hearne on

Just spectacular views from here Corkscrew Hill in Ballyvaughan County Clare. Just spectacular views from here Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Connemara, Ireland

Posted in: General by Richard Hearne on

We came across this spot while driving through the  wild Connemara region, and to give scale you can see a few people in the bottom right of image. DCIM105GOPRO Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Something else I've never seen before in Google's SERPs – a pointer next…

Posted in: General by Richard Hearne on August 1, 2014

Something else I've never seen before in Google's SERPs – a pointer next to each result which jumps focus to the next/previous position with down/up key press: Something else I’ve never seen before in Google’s SERPs – a pointer next to each result which jumps focus to the next/previous position with down/up key press: Google+: […]

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Probably not new, but certainly eye-catching

Posted in: General by Richard Hearne on July 29, 2014

Not seen these before myself: Probably not new, but certainly eye-catching. Not seen these before myself: Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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