Comments on: How About Some Serious Irish Viral Marketing Search Engine Optimisation Ireland Tue, 31 Mar 2015 10:03:56 +0100 hourly 1 By: Pat Fri, 06 Nov 2009 02:50:26 +0000 Hi Richard,

Sorry, it’s meant to be a parody of the site

Not spoken for on the whether I like trade unions or not side of things, unlike some of my colleagues; just think it’s a little OTT to be honest, particularly paying for adsense out of your own pocket for such a site, with a clearly ripped concept.


By: Richard Hearne Thu, 05 Nov 2009 21:49:39 +0000 Not sure I get you fully Pat? It looks like Ronan is the owner of that domain you mentioned, and it might currently be hosting some old content from another site, but perhaps he just picked it up and wants to reinstate it in Google. Might not be 100% kosher, but I’m not following you fully perhaps?

By: Pat Thu, 05 Nov 2009 20:36:09 +0000 Hmm this is the same guy as behind who is running a full blackening campaign on the Trade Unions, using their graphics illegally, and running a Google Adsense campaign against the trade unions…

… Sound like a guy with a bee in his bonnet / fallen from grace to be honest.

By: Funda Ireland Pulling Down The Shutters | Search Engine Optimisation & Online Marketing Ireland .:. Red Cardinal Wed, 04 Jul 2007 18:15:52 +0000 [...] were the guys behind Shamrog Island viral campaign that hit the headlines last [...]

By: Richard Hearne Mon, 09 Oct 2006 19:41:26 +0000 Hello Janine

I’m just flattered that you gave me a link in your blogroll :shock:

I couldn’t ask for more :grin:

Best rgds


hmmm. now if I could just figure out those smiley codes :mrgreen:

By: Janine Mon, 09 Oct 2006 19:26:59 +0000 Some really interesting insights there from Ronan…

Yep, it seems some people fell for it alright – cabbages! So, let me know if you want your link in my blogroll optimised as you please :)

Oh and I’m pretty sure more people read your intelligent posts than my rarely written waffle! I just get the muppets with short attention spans spending a split second from Google *still* looking for how many bands were in that Virgin Digital picture or where they can play Deal Or No Deal – the shame of it! :)

By: Richard Hearne Mon, 09 Oct 2006 09:02:42 +0000 As a follow-up on this I asked Ronan Higgins of Funda (via the EI eBusiness Discussion Forum) about the success of the campaign and he kindly replied.

His comments can be seen at:

As I imagined, plenty of people offering to invest in the project.

Thank you Ronan for your candid response.

By: Search Engine Optimisation Ireland .:. Red Cardinal » Funda Ireland, €30k (excluding the SEO) Tue, 26 Sep 2006 10:49:01 +0000 [...] Well the buzz about Dublin Property Company is certainly taking off. Well done to Funda Ireland and their marketing folk for putting together a great campaign. [...]

By: Richard Hearne Mon, 25 Sep 2006 19:38:07 +0000 42k new homes would probably be enough to make quite a few believers. If your not used to this sort of thing… and desperate to get a home… I’m willing to bet you a decent text-embedded link (choice of anchor and all!) that a busload of people fell for this.

So if you do feel inclined to comment further on any of my waffle…

LOL :)

I bet more people read your waffle than read mine!

By: Janine Mon, 25 Sep 2006 19:18:55 +0000 Well although not quite an addict, I can appreciate the SEO upsides to this too :)

But I can’t believe anyone would really fall for it?? I mean come on! Although I suppose if you have people paying nearly a mill for shoeboxes in Dublin… :)

I was going to register myself, but only to be one of the first to hear about the next development (excuse the pun!) in the campaign (if any) – not because I want to reserve my bit of the shamrock! :)

I’m not sure whether my comment problems are fixed :( Spam Karma seemed to be causing more niggles than Bad Behaviour!? So if you do feel inclined to comment further on any of my waffle, please let me know if anything goes awry. Thanks!

By: Richard Hearne Mon, 25 Sep 2006 19:07:59 +0000 Hello Janine

Did you manage to put some manners on all that bad behaviour over on wysiwyg?

I think a lot of people are falling for this you know. It’s so good that it is quite hard not to find it believable. You almost turn off to some of the commentary just looking at the slick visuals.

I really can’t wait till they tell us how many people registered on the site.

And the real beauty I see is that they can just set up a 301 redirect from this site to Funda’s site later on and let the link love flow (I know, I can’t stop seeing the SEO side of things – I’m just a bit of an SEO junky I suppose!).

Best regards


By: Janine Mon, 25 Sep 2006 18:53:25 +0000 I’m not too keen on the website (frames! eek!) but the overall concept and the video are something else! :) Also, I’m ashamed to say it, but I did think at first that it looked too slick to be homegrown so it is brilliant to see such great work coming out of Ireland.

By: Richard Hearne Mon, 25 Sep 2006 14:38:52 +0000 Hi Gavin

What’s the chances that some developer is having a think about this right now :)



By: Gavin Mon, 25 Sep 2006 14:22:33 +0000 I was shown this in the office last week and although its a great concept I couldnt understand if it was real or not.

I totally missed the captions you mentioned.