Comments on: Why SEO Is More Important Than SEM https://www.redcardinal.ie/google/01-11-2006/seo-is-more-important-than-sem/ Search Engine Optimisation Ireland Mon, 08 Jun 2015 13:02:04 +0100 hourly 1 http://wordpress.org/?v=3.9.1 By: Dave Davishttps://www.redcardinal.ie/google/01-11-2006/seo-is-more-important-than-sem/#comment-422 Thu, 07 Dec 2006 10:32:05 +0000 http://www.redcardinal.ie/search-engine-optimisation/01-11-2006/seo-is-more-important-than-sem/#comment-422 Well, he didn’t actually say “SEM” just search marketing and Lisa probably didn’t quote him right. :P
Potato potaaaato.

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By: Richard Hearnehttps://www.redcardinal.ie/google/01-11-2006/seo-is-more-important-than-sem/#comment-421 Thu, 07 Dec 2006 10:21:58 +0000 http://www.redcardinal.ie/search-engine-optimisation/01-11-2006/seo-is-more-important-than-sem/#comment-421 Dave

Check out:
http://www.bruceclay.com/blog/archives/2006/12/keynote_search.html

Danny Sullivan apparently just discussed SEO as organic and SM as paid. Funny coincidence that this pops up in my reader :grin:

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By: Richard Hearnehttps://www.redcardinal.ie/google/01-11-2006/seo-is-more-important-than-sem/#comment-420 Thu, 07 Dec 2006 10:02:33 +0000 http://www.redcardinal.ie/search-engine-optimisation/01-11-2006/seo-is-more-important-than-sem/#comment-420 Yeah Dave

It really is a very grey area with different people referring to different things. I never really considered SEO to be a bubset of SEM. The you have people talking about ‘Search Maketing’. Personally all I know for sure is that SEO is about organic.

Confusion reigns supreme :mrgreen:

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By: Dave Davishttps://www.redcardinal.ie/google/01-11-2006/seo-is-more-important-than-sem/#comment-419 Thu, 07 Dec 2006 09:51:47 +0000 http://www.redcardinal.ie/search-engine-optimisation/01-11-2006/seo-is-more-important-than-sem/#comment-419 Richard, don’t mean to poke this at you but if you refer to : http://en.wikipedia.org/wiki/Search_Engine_Marketing

“SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are:”

That goes back to the whole “SEO is a subset of SEM”.

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By: Ireland SEO Marketing » Pay Per Click Advertising For Site Traffichttps://www.redcardinal.ie/google/01-11-2006/seo-is-more-important-than-sem/#comment-418 Sat, 04 Nov 2006 02:25:04 +0000 http://www.redcardinal.ie/search-engine-optimisation/01-11-2006/seo-is-more-important-than-sem/#comment-418 [...] With SEO, it is more of long-term commitment to achieve the wanted results. As usual, Red cardinal has made an excellent post on why SEO is more important than SEM which is something that should be taking into consideration before starting a pay per click campaign. [...]

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By: Mojohttps://www.redcardinal.ie/google/01-11-2006/seo-is-more-important-than-sem/#comment-417 Fri, 03 Nov 2006 09:50:45 +0000 http://www.redcardinal.ie/search-engine-optimisation/01-11-2006/seo-is-more-important-than-sem/#comment-417 Yeah, I suppose you’re right. Obviously every business has to start somewhere in both the ‘real’ and online worlds. Isn’t link bait a bit underhanded though, like spam? Unless you really are being honest and only posting links EXACTLY when and where they’re called for? I haven’t read much about link baiting though. I must have a look :o)

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By: Richard Hearnehttps://www.redcardinal.ie/google/01-11-2006/seo-is-more-important-than-sem/#comment-416 Thu, 02 Nov 2006 23:14:52 +0000 http://www.redcardinal.ie/search-engine-optimisation/01-11-2006/seo-is-more-important-than-sem/#comment-416 Hey Mojo

Everything takes time. You simply cannot expect to succeed overnight. The point I was making is that SEM/PPC is a good tool for young sites and properties that want quick results.

In the long run organic is the way because good SERPs have a far higher ROI and lower risk than those sponsored slots IMHO.

Remember that getting links is possible even for young sites if your cute about how you do it. Link bait is the perfect example.

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By: Mojohttps://www.redcardinal.ie/google/01-11-2006/seo-is-more-important-than-sem/#comment-415 Thu, 02 Nov 2006 22:57:04 +0000 http://www.redcardinal.ie/search-engine-optimisation/01-11-2006/seo-is-more-important-than-sem/#comment-415 Isn’t it true though, that older domains and those that can afford affiliate links inevitably do better than newer sites and teething businesses that might not have the budget to advertise or get affiliate links on popular sites to boost their SE rankings? It seems like a catch 22 situation for many young sites/businesses if you ask me.

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