Conversion Optimisation offers you the ability to increase sales, increase customer satisfaction, and increase profit without ever having to increase your traffic. Perhaps the most fascinating online marketing technique available today, and I believe Conversion Rate Optimisation will be on of the key marketing techniques of the future. Here are some of my thoughts on the subject:
A look at high-commitment online funnels – in this case for car insurance – and how low perceived benefits and unknown outcomes will result in high drop-out rates. Smothering your prospects and killing your leads.
With the rise of online privacy concerns it pays to be careful how you treat users who may restrict certain third party cookies. Here’s a case where a major airline blocks access because Doublclick’s cookie is restricted. And this must be costing them sales…
Some nice screenshots of another Google test that could affect how searchers enter your site via Google SERPs. Will this become another form of sitelink?
Very interesting presentation about designing websites for sign-ups looking at some of the pshycological and emotional engagements required to pull visitors through sign-up. Well worth a view.
I was evaluating the Irish insurance SERPs recently and found a great example of how a negative Point of Action assurance might be having a very negative impact on the conversion rate of a particularly strong promo. I wonder will you agree with me?
Some more information about Conversion Rate Optimisation and how it can help your site. This is a follow up to my previous offer of free testing for 5 Irish websites.
I’ve been playing with this idea for quite a while, and I’ve taken the plunge to offer 5 sites free Conversion Rate Optimisation (CRO) campaigns. IMO testing will be the next big mainstream “thing” for online marketers. By working with 5 site owners and publicising the results I hope to show people the real power of CRO.
What I think will happen to SEO/SEM in 2009.
Maybe I’m wrong, but I’ve always believed that people buy benefits. So as a marketer it’s important to quickly portray your product’s benefits to your target audience.
Just how much does architecture play a role in SEO? In my experience good internal architecture can be the difference between lots of traffic and none at all.
And what should you do if your messaging is built for conversions? Why test of course…
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