SEM Category – Posts related to Search Engine Marketing in general and the use of search engine marketing to profitably service your customers.
What happens when an SEO provider promotes multiple competing websites? Is there an ethical dimension to this issue that requires discussion?
Now add into the mix PPC management – just how large can the conflicts of interest get?
Ireland has been bereft of decent Search Engine usage statistics for a long, long time.
Thanks to Search Marketing World 2007 and Amarach Consulting we now have a glimpse into the Search Engine usage behaviour of Irish surfers.
Search Marketing World is coming to Dublin this month. With world renowned speakers such as Danny Sullivan and Chris Sherman the event promises to be the premier search marketing conference to hit Ireland’s shores.
The free site clinics are likely to well received by attendees, but have the organisers been honest about the site clinic experts and there financial interest in the clinics?
If you run Adwords then Dave Davis’ post on optimising your campaign is absolutely required reading material.
Do yourself a favour, read this article and stop throwing money at Google.
What are you going to do if the Overture Keyword Tool really does dies? Well you could switch over to the new improved Wordtracker Free Keyword Tool.
But if keywords equate to revenue then maybe it’s time to try out one of the professional tools on the market. More details within
Google seems to be coming more vocal in how it communicates with webmasters.
Here are a couple of recent pronouncements from Google that are definitely worth a look.
A quick fluffy link to an interesting post about Search Marketing in Portugal.
Have you seen any strange results in Google’s search results? Maybe asking if the link you clicked was useful?
Here are some interesting remarks made by Google’s Director of Research, and a few strange cases of Google soliciting feedback from users.
Do you use Google Adwords to promote your website? Could you be spending large sums of money with no chance of making a return?
Quite a lot of sites are you know…
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