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SEM Category – Posts related to Search Engine Marketing in general and the use of search engine marketing to profitably service your customers.

The Ethics of Sectoral-Based SEO Services

Posted in: PPC,Search Engine Optimisation,SEM by Richard Hearne on August 7, 2007

What happens when an SEO provider promotes multiple competing websites? Is there an ethical dimension to this issue that requires discussion?

Now add into the mix PPC management – just how large can the conflicts of interest get?

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Search Engine Usage in Ireland – The Facts & Figures, Statistical Analysis March 2007

Posted in: Search Engine Optimisation,SEM,Statistics by Richard Hearne on March 23, 2007

Ireland has been bereft of decent Search Engine usage statistics for a long, long time.

Thanks to Search Marketing World 2007 and Amarach Consulting we now have a glimpse into the Search Engine usage behaviour of Irish surfers.

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Search Marketing World – Full Disclosure About Site Clinics Required

Posted in: SEM by Richard Hearne on March 13, 2007

Search Marketing World is coming to Dublin this month. With world renowned speakers such as Danny Sullivan and Chris Sherman the event promises to be the premier search marketing conference to hit Ireland’s shores.

The free site clinics are likely to well received by attendees, but have the organisers been honest about the site clinic experts and there financial interest in the clinics?

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If You Run Adwords Reading This Will Save You Money, Guaranteed

Posted in: PPC,SEM by Richard Hearne on March 9, 2007

If you run Adwords then Dave Davis’ post on optimising your campaign is absolutely required reading material.

Do yourself a favour, read this article and stop throwing money at Google.

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Overture Keyword Tool Dead, but Wordtracker Saves The Day (and now Trillain jumps on board)

Posted in: Keywords,Search Engine Optimisation,Search Engines,SEM,Statistics by Richard Hearne on January 31, 2007

What are you going to do if the Overture Keyword Tool really does dies? Well you could switch over to the new improved Wordtracker Free Keyword Tool.

But if keywords equate to revenue then maybe it’s time to try out one of the professional tools on the market. More details within :mrgreen:

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Link Sellers, Duplicate Content & AdSense Guidelines – Google Pronouncements

Posted in: Google,Search Engines,SEM by Richard Hearne on December 20, 2006

Google seems to be coming more vocal in how it communicates with webmasters.

Here are a couple of recent pronouncements from Google that are definitely worth a look.

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Search Marketing in Emerging Markets

Posted in: Blogs,Search Engine Optimisation,SEM,SEO by Richard Hearne on December 18, 2006

A quick fluffy link to an interesting post about Search Marketing in Portugal.

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Google’s Head of Research on SERP Split Testing

Posted in: Google,Search Engine Optimisation,Search Engines,SEM by Richard Hearne on November 20, 2006

Have you seen any strange results in Google’s search results? Maybe asking if the link you clicked was useful?

Here are some interesting remarks made by Google’s Director of Research, and a few strange cases of Google soliciting feedback from users.

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Are Your Adwords Campaigns Leaking?

Posted in: Google,Keywords,Marketing,PPC,Search Engines,SEM by Richard Hearne on November 14, 2006

Do you use Google Adwords to promote your website? Could you be spending large sums of money with no chance of making a return?

Quite a lot of sites are you know…

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