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SEO Category – Posts related to SEO and Search Engine Optimisation. See also Search Engine Optimisation category.

Thoughts on Google’s EMD update

Posted in: SEO by Richard Hearne on October 9, 2012

Here’s my take on what might be the main factors used by Google to identify EMDs for demotion during the recent EMD update.

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Beware Of SEOs Bearing Gifts

Posted in: SEO by Richard Hearne on July 28, 2009

Beware of thinly veiled blackmail attempts from companies who claim to have your best interests at heart. The old adage always rings true – if it sounds too good to be true…

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How Can A 301 Redirect Go To Different URLs?

Posted in: SEO by Richard Hearne on July 21, 2009

Redirects are one of the most important tools for any SEO. As well as being powerful they can also result in weird, wonderful and damaging outcomes. Here’s a really odd case of different browsers redirected to different page URLs with the same redirect—not something you want happening—and how to fix the problem.

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Search Engine Registration

Posted in: Search Engine Optimisation,SEO by Richard Hearne on October 16, 2008

Search engines want to index as much content as possible. It’s not unheard of for Google to come knocking within minutes of launching a new site. And yet we still have “SEO’s” offering Search Engine Submission as a paid service.

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Let’s Call Some Bullshit on The ‘SEO is Bullshit’ Bullshitter

Posted in: SEO by Richard Hearne on March 5, 2008

Bit of a sad post… but what the heck

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Can Excessive Outbound Linking Hurt Your Rankings?

Posted in: Blogs,SEO,Social Media by Richard Hearne on August 10, 2007

Linking out is a good thing for any website. It can help to signal topicality. It can help o create networks.

But sometimes excessive outbound linking can and does hurt your Search Engine rankings…

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Free SEO Course

Posted in: SEO by Richard Hearne on March 20, 2007

Well, not just yet. But an interesting SEO experiment.

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A Dose Full of Comment Spam, Long Copy Referrer Pages & SEO Tools – What Do YOU Think?

Posted in: Blogs,Keywords,Security,SEO by Richard Hearne on February 26, 2007

It’s a fact of life that spammers wouldn’t be in business if they weren’t making a dollar. Another fact of life is that very often SEO and spamming live very closely.

This is a post about some particularly well-known SEO tools that were pushed through comment spam left on my blog. A mini-rant? Yes, and a look at the effectiveness of ‘long copy’ pages to sell products.

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Say Goodbye to ‘Google Bombing’ & Hello to ‘Take Care with Your Anchor Text’

Posted in: Google,Keywords,Search Engines,SEO by Richard Hearne on January 26, 2007

George Bush is no longer a miserable failure. So says Google.

Some algorithmic changes over at the world’s largest Search Engine have saved some blushes for many a top politician.

But could this affect your websites as well?

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Who Said META Tag Optimization Was Dead?

Posted in: Blogs,Google,Keywords,Marketing,Search Engine Optimisation,SEO,Statistics by Richard Hearne on January 18, 2007

Did you know that the META Description tag can be one of the most important factors dictating whether searchers will actually visit your website?

But META descriptions aren’t useful for attracting search engines, they’re useful for attracting the people who use search engines. Read on to learn how your META tags can get you more traffic (and I’m pretty sure you aren’t thinking what I’m thinking).

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Search Marketing in Emerging Markets

Posted in: Blogs,Search Engine Optimisation,SEM,SEO by Richard Hearne on December 18, 2006

A quick fluffy link to an interesting post about Search Marketing in Portugal.

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Irish Property Sites Keeping an Eye on Each Other?

Posted in: Search Engines,SEO,Statistics by Richard Hearne on December 4, 2006

Sometimes the things you stumble upon are the most interesting.

Someone has set up a tracker for the main Irish property websites, and the charts are quite fascinating.

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Access To Keyword Discovery For $1

Posted in: Keywords,Search Engine Optimisation,SEO by Richard Hearne on November 14, 2006

Keyword Discovery is one of the top keyword research tools available. The only problem is it’s expensive. But a new tool launching today lets you access Keyword Discovery’s database for just $9.95 per month. Trial accounts are just $1.

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If You’re Going To Promote Your W3C Credentials…

Posted in: CSS,SEO,Standards,WebDev by Richard Hearne on November 2, 2006

Any web designer touting “compliant coding standards” as a USP should do just one thing before he does so – validate your own website first.

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100m Reasons Why We Can’t Live Without Search

Posted in: Google,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on

We now have over 100m websites hosted on the planet.

Finding what your looking for is getting more important every single day and the growth in content means that our reliance on the search engine is set to increase.

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Why SEO Is More Important Than SEM

Posted in: Google,Marketing,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on November 1, 2006

Marketing your on-line property has never been so important. Think about it for a minute – if people cant find your website they cant find you and they cant buy your products.

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Google Bombing An Election – Search As A Political Weapon

Posted in: Google,Search Engines,SEO by Richard Hearne on October 27, 2006

Politicians are embracing the Internet as a very modern soap box, not only to get their message across, but also to manipulate the message their opponents are able to portray.

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Google Change Their Webmaster Guidelines

Posted in: Google,Search Engine Optimisation,Search Engines,SEO,WebDev by Richard Hearne on October 25, 2006

Google can now crawl and index URL’s containing an ‘&id’ parameter in their query string.

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13 Deadly Google Sins – Is Your Website Committing Any of These?

Posted in: CSS,Google,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on October 16, 2006

Many of us love Google. Everyday we rely on countless Google services to make our lives a little bit better.

But what happens when Google wont play ball with your website? Here are 13 deadly sins that are sure to see your webmaster advances spurned by Google.

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Keyword-Rich Domain Names

Posted in: Google,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on October 5, 2006

Can your domain name help you get top rankings in the Google?

Well this little experiment might help us find out.

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Dublin Coastal Development a LOT Slicker Than Funda.ie

Posted in: JavaScript,Marketing,Search Engine Optimisation,SEO,WebDev by Richard Hearne on September 29, 2006

Well this is definitely my last post about Dublin Coastal Development and Funda Ireland, whose website finally went live today without a bang.

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SEO getting bad press?

Posted in: Google,Search Engine Optimisation,Search Engines,SEO,Statistics by Richard Hearne on September 28, 2006

Discovering Google search volumes for any given phrase is a notoriously difficult task. Google offers a number of tools to help webmasters and site owners to research the keyword phrases people are interested in.

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Text Links Can Bring You Joy….

Link count is one of the most valuable currencies in Search Engine Optimisation. Trusted links are the most valuable by far.

Sometimes links can be your friend, but sometimes they can be your enemy…

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Excellent Academic Study of Clickstreams

Posted in: Google,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on August 1, 2006

You can find a very good synopsis of a recent study by Hamburg University into Internet usage habits over at WebSiteOptimization.com. You should check out the clickthrough heatmap for Google (Figure 5: The Golden Triangle – Eye Tracking on Google Results (Hotchkiss 2005)) which shows the importance of the top 3 positions in Google SERPs. […]

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