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Social Media Category – Posts relating to online social mediaand there use to gain better search engine rankings, increased brand awareness and higher visitor traffic.

One More Reason For Damien To…

Posted in: New Media,Online Marketing,Social Media by Richard Hearne on June 29, 2008

The big news is that the Irish Times is pulling down the pay-wall, as well as moving the online version of the paper to www.irishtimes.com. I’m more interested in dissecting the way the news arrived…

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Bebo Sells Out to AOL for $850m

Posted in: Social Media by Richard Hearne on March 13, 2008

Social network apparently just sold themselves for the nice sum of $850m…

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European Internet Marketing Statistics

Posted in: Marketing,Mobile Internet,New Media,Online Marketing,Social Media,Statistics by Richard Hearne on December 26, 2007

Some interesting figures about Online marketing spends in Europe during 2007.

If you work Online in Europe I imagine you have a good idea of the main findings…

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Can Excessive Outbound Linking Hurt Your Rankings?

Posted in: Blogs,SEO,Social Media by Richard Hearne on August 10, 2007

Linking out is a good thing for any website. It can help to signal topicality. It can help o create networks.

But sometimes excessive outbound linking can and does hurt your Search Engine rankings…

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Funda Ireland Pulling Down The Shutters

Posted in: New Media,Online Marketing,Social Media by Richard Hearne on July 4, 2007

Funda, the website behind the top Irish viral to hit the Internet last year (and probably since) is shutting down.

In a departure from my usual marketing style of writing I’m putting on my economists hat for a wee bit.

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Sky Handling Partner – It just gets better and better (and better)

Posted in: Social Media by Richard Hearne on June 22, 2007

So now Sky Handling Partner are sending legal threats.

Reputation management of the poorest quality…

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Sky Handling Partner – Please, Please Lose My Baggage

Posted in: Social Media by Richard Hearne on June 21, 2007

I’m flying for about 20 hours later today. God I hope Sky Handling Partner lose my bags :mrgreen:

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Hello YouTube, Please Come In, Make Yourself at Home

Posted in: New Media,Social Media by Richard Hearne on June 20, 2007

It’s almost frightening to see just how quickly YouTube is rising to complete ascendency.

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User Generated Content to Create New CNN Show

Posted in: New Media,Social Media by Richard Hearne on June 5, 2007

“News To Me” – A new CNN show compiled completely from user generated content.

web2.0 meets TV2.0?

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The Charity Ad They Don’t Want You To See, Which Means You Probably Should

Posted in: New Media,Social Media by Richard Hearne on March 8, 2007

This ad is (apparently) too political to be broadcast on Irish television or radio.

Could whoever is last out please turn out the lights.

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How Often Does One Thing Lead To Another? The Search For ‘Marketing Ireland’

Posted in: Social Media by Richard Hearne on March 4, 2007

It’s funny how a search for one thing can lead you to something quite another.

Here’s a funny job advert I stumbled across, and an insight into the difficulties of launching a Social Media site in a small market like Ireland.

(Oh, and some future fodder for my ‘dismantling’ skills.)

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The Rise And Rise Of Social Media As A Marketing Channel

Posted in: Social Media,Statistics by Richard Hearne on March 2, 2007

Social Media is a fascinating strand of the marketing mix, and the number of companies that are leveraging Social Media Marketing (SMM) is increasing dramatically.

Yesterday I heard a radio ad that surprised me quite a bit, and today I’ve come across some fantastic data that shows just how impressive SMM can be when you get it right.

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What is Google’s OneBox, and Will Local Search Ever Land in Ireland?

Posted in: Google,Search Engine Optimisation,Search Engines,Social Media by Richard Hearne on January 31, 2007

Most people will have no idea what ‘OneBox’ is. But if you use Google there’s every chance you have seen and use OneBox on many occasions.

And now that local search results are being returned in the OneBox on Google you had better understand what might soon happen to your coveted top SERP positions.

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Dotherightthing.com – Measuring Corporate Social Responsibility

Posted in: Blogs,Social Media by Richard Hearne on January 30, 2007

A nice little service that lets users vote on the impact the actions of large companies have.

Do you think this would be a good idea for Irish politics?

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