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Marketing Category – Posts relating to general Marketing Strategies, and in particular Internet Marketing Strategies and Tactics. I love marketing :-)

Realex Irish Web Awards 2009

Posted in: Marketing by Richard Hearne on October 8, 2009

This weekend the best and brightest Irish Internet folk will gather at the 2009 Realex Irish Web Awards. Red Cardinal are sponsoring the Best New Web Application/Service category, and want to wish good luck to all the great apps/sites short listed this year for an award.

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Interesting Departure for BMW

Posted in: Marketing by Richard Hearne on August 26, 2009

Very off topic post today about a new BMW advert that got my attention. No SEO here, but it’s always nice to look at the offline world once in a blue moon.

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Irish Web Awards – Nominate Now

Posted in: Marketing by Richard Hearne on August 25, 2009

The Irish Web Awards really are the “web awards”. Where all other awards function to generate returns for their oganisers, IWA functions to applaud the those Irish websites that truly deserve kudos. No strings, no ulterior motives, just the best of the best. Get nominating today!

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Airport Digital Advertising – Does The Media Match the Medium?

Posted in: Marketing by Richard Hearne on July 15, 2009

No SEO in this post, and for a change a look at some of the airport advertising and announcement screens I happened upon on a recent journey.

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Honest-To-God Product Names

Posted in: Marketing by Richard Hearne on June 3, 2009

A look at a very honest marketing campaign for a product that seems to “do exactly what it says on the tin”. Absolutely no SEO, but certainly an approach you don’t often see online or off.

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People Buy Benefits

Posted in: Conversion Optimisation,Marketing by Richard Hearne on November 10, 2008

Maybe I’m wrong, but I’ve always believed that people buy benefits. So as a marketer it’s important to quickly portray your product’s benefits to your target audience.

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VHI.ie – 5 Simple Steps to Improve UX 100%

Posted in: CSS,Marketing,Usability by Richard Hearne on July 22, 2008

A long post about the corporate site of VHI (vhi.ie), Ireland’s largest private health insurance company, in which I suggest 5 improvements of their front-end to improve their User eXperience 100% (well actually 4 front-end changes and one tincey-winsey server configuration change). Continue reading to find out what they are…

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European Internet Marketing Statistics

Posted in: Marketing,Mobile Internet,New Media,Online Marketing,Social Media,Statistics by Richard Hearne on December 26, 2007

Some interesting figures about Online marketing spends in Europe during 2007.

If you work Online in Europe I imagine you have a good idea of the main findings…

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Golden Spiders Awards 2007

Posted in: Marketing by Richard Hearne on October 31, 2007

Good God… more Golden Spiders…

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WonderBra Catches Scrolling Ad Display

Posted in: Marketing by Richard Hearne on March 31, 2007

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Internet Marketing For Hotels – Best Practice & ROI Study

Posted in: Marketing,Search Engine Optimisation,Usability by Richard Hearne on March 21, 2007

The hotel space is just about as competitive an online niche as you’re likely to find. This study presents some interesting facts and figures that should be of interest to anyone in that space.

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Business Advisory – businessadvisory.ie – ShareIT

Posted in: Consultancy,Marketing,Search Engine Optimisation by Richard Hearne on March 16, 2007

ShareIT is a free day-long training session happening in Cork on Saturday March 24 2007.

I’ll be running a session on SEO and Internet Marketing.

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53% of Irish Companies Fail On-Line Search, Says Captivate Digital (Who Also Cannot Be Found)

Posted in: Marketing,Search Engine Optimisation by Richard Hearne on February 22, 2007

53% of Irish firms are not leveraging the power of search engine marketing. Actually, I imagine the figure is far higher. But everybody loves a statistic.

But just who are the elusive Captivate Digital that released this study?

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An Important Announcement – Free Consulting for ALL IBA Nominees

Posted in: Marketing by Richard Hearne on February 11, 2007

Well done to all the nominees for the Irish Blog Awards. And thank you to everyone who voted me onto three category shortlists.

If you are a fellow nominee then this is an exclusive free consulting offer available only to you. But hurry, it’s for a limited time only.

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The Tale of a Link Whore, a Mobile PC, a Site Review, and some Clever Market Disruption

Posted in: Blogs,JavaScript,Keywords,Link Bait,Marketing,Technology by Richard Hearne on January 24, 2007

Roam4Free eh? Sounds compelling – something that everyone who roams wants.

I think Pat is on to an absolute winner. And with a couple of tweaks to the website I think this will become even more of a no-brainer for customers.

But is my advice any good? You decide (and there’s a free link for anyone who can figure out what I’m thinking at the end :mrgreen:)

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Who Said META Tag Optimization Was Dead?

Posted in: Blogs,Google,Keywords,Marketing,Search Engine Optimisation,SEO,Statistics by Richard Hearne on January 18, 2007

Did you know that the META Description tag can be one of the most important factors dictating whether searchers will actually visit your website?

But META descriptions aren’t useful for attracting search engines, they’re useful for attracting the people who use search engines. Read on to learn how your META tags can get you more traffic (and I’m pretty sure you aren’t thinking what I’m thinking).

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Irish Blog Awards *cough* *cough*

Posted in: Blogs,General,Marketing by Richard Hearne on January 14, 2007

Irish Blog Awards – do I deserve a nomination?

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Apple iPhone the Tipping-Point for Mobile Internet?

Posted in: Marketing,Search Engines,Standards,Technology,Usability by Richard Hearne on January 10, 2007

Here comes the iPhone. It looks great, Apple are fated for their customer-centric products, and the feature set may revolutionise how we interact with our phones.

But could the iPhone herald the genesis of the Mobile Internet we are waiting to get?

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Really Simple Guide to RSS

As the title suggests, this is A Really Simple Guide to RSS.

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Dublin Might be Ready for Vista, But is Microsoft?

Posted in: Browsers,Marketing,Security,Technology by Richard Hearne on December 5, 2006

ready for a new day?

Er, um, well, maybe. I’m not so sure Microsoft was though.

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Moviestar.ie

Posted in: General,Marketing,Statistics,Usability,WebDev by Richard Hearne on November 29, 2006

the Golden Spider was awarded to Moviestar.ie for its performance, as a functioning site in addition to design, innovation, content, navigation, technology, interactivity and ease of use.

Hmmm….

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Internet Video Eating Into TV Time

Posted in: Marketing,Statistics,Technology by Richard Hearne on November 28, 2006

Should we be taking far more interest in Internet and Mobile video?

Well, according to an ICM poll for the BBC TV, time is being forfeited for these new emerging technologies.

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Golden Spider Awards – The Results

Posted in: Browsers,CSS,Marketing,Standards,Usability,WebDev by Richard Hearne on November 24, 2006

The entries this year were outstanding and testament to the strength of the Irish internet industry. These awards provide an important opportunity to recognise and showcase online excellence.

Mr. Cathal Magee, MD eircom

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When You Get Exposure Leverage It

Posted in: Marketing,Technology,Usability,WebDev by Richard Hearne on

What would you give for a free interview on national radio with Pat Kenny to pitch your latest product? As they say, you couldn’t pay for media like that. Not to mention that it’s free.

And let’s say the primary sale channel was your website – would you try to ensure that this cutting-edge product was heavily promoted on your site?

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Search Engines Group-Hug Sitemaps & Mobile Ads come to Ireland

Posted in: Google,Marketing,Search Engine Optimisation,Search Engines,Technology by Richard Hearne on November 16, 2006

Two interesting pieces of news from Google today – universal Sitemaps and Mobile Ads come to Ireland.

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Did Tax-Payers Money Pay For This?

Posted in: General,Marketing,Standards,WebDev by Richard Hearne on November 15, 2006

What you do with your private website is entirely up to you.

But what happens when it’s a public website we’re talking about?

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Are Your Adwords Campaigns Leaking?

Posted in: Google,Keywords,Marketing,PPC,Search Engines,SEM by Richard Hearne on November 14, 2006

Do you use Google Adwords to promote your website? Could you be spending large sums of money with no chance of making a return?

Quite a lot of sites are you know…

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Golden Spider Awards – Are These Really Ireland’s Best Websites?

Posted in: CSS,JavaScript,Marketing,Standards,Statistics,WebDev by Richard Hearne on November 6, 2006

The full results from the accessibility and standards compliance analysis of all websites short-listed for the 2006 Golden Spiders awards.

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Why SEO Is More Important Than SEM

Posted in: Google,Marketing,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on November 1, 2006

Marketing your on-line property has never been so important. Think about it for a minute – if people cant find your website they cant find you and they cant buy your products.

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Internet Video – The Next ‘Big’ Marketing Theme?

Posted in: Marketing,Technology by Richard Hearne on October 26, 2006

Rich interactive media is fast becoming common-place on the Internet. Low cost bandwidth coupled with the rising penetration of the Web globally is driving marketers to look toward new media to get their message across.

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Want Loyal Customers? Give Them What They Want How They Want It.

Posted in: General,Marketing,RSS,Technology,WebDev by Richard Hearne on October 23, 2006

Don’t you just love it when you can have it your own way? Getting things on your terms is the best way, isn’t it?

Well that’s the beauty of RSS – giving your readers the content they want when and how they want it benefits you and benefits your audience.

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Like To See The Organiser Of The Future?

Posted in: Marketing,Technology,WebDev by Richard Hearne on October 21, 2006

The biggest Internet companies on the globe are busy creating online services to organise our lives.

And then there’s a David that might just be the future. This could be serious…

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10 Steps to Getting Into Google And Staying There – The Ultimate Quick Guide to Google SEO

Posted in: Google,Link Building,Marketing,Search Engine Optimisation,Search Engines,Statistics by Richard Hearne on October 19, 2006

Unconditional Google love is something we all want. Let’s face it, Google is one of the top referrers in the world so keeping her happy has to be one of the most important jobs of any webmaster.

Here are my 10 top tips to getting and keeping that Google love.

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Click Through Rates Can Soar With The Correct Copy

Posted in: Link Building,Marketing,Search Engines by Richard Hearne on October 5, 2006

If you use SEM to promote your site then you could do a lot worse than check out this recent post from the Hitwise blog.

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Dublin Coastal Development a LOT Slicker Than Funda.ie

Posted in: JavaScript,Marketing,Search Engine Optimisation,SEO,WebDev by Richard Hearne on September 29, 2006

Well this is definitely my last post about Dublin Coastal Development and Funda Ireland, whose website finally went live today without a bang.

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Funda Ireland, €30k (excluding the SEO)

Posted in: Google,Link Building,Marketing,Search Engine Optimisation by Richard Hearne on September 26, 2006

Well the buzz about Dublin Property Company is certainly taking off. Well done to Funda Ireland and their marketing folk for putting together a great campaign.

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How About Some Serious Irish Viral Marketing

Posted in: General,Marketing by Richard Hearne on September 22, 2006

By far and away the best example of viral marketing I have seen come out of Ireland recently, The Dublin Coastal Development is a very slick on-line marketing campaign that is being talked about quite a bit on Irish blogs.

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IrishWebmasterForum.com

Posted in: General,Marketing,Search Engine Optimisation,WebDev by Richard Hearne on August 12, 2006

I frequent many webmaster and SE forums which are great places to keep in touch with and learn about the ever changing SEO world. While the largest and best known forums provide exceptional information, the biggest problem I have is getting information specific to the Irish web market. The work I do (which, yes I […]

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YourCar.ie ‘Silly Stuff’ – More Like ‘Incredibly Offensive Stuff’

Posted in: General,Marketing by Richard Hearne on August 8, 2006

You may have heard recent stories about a number of Merrill Lynch employees being fired for transmitting offensive material over the corporate E-mail system. Well a thread over at Irish Webmaster Forum contains a link to a page on the website of YourCar.ie [please note that the page contains offensive material], an Irish on-line car […]

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Link Baiting to a Job Vacancy

Posted in: General,Link Bait,Marketing by Richard Hearne on August 4, 2006

Via Ajaxian: I noticed that in the original post, as well as including a neat article about AJAX, the author makes reference to job vacancies at the company he works for. While he probably didn’t write the guide specifically as link bait for those positions (but who knows?), it very certainly has helped create free […]

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