PPC Category – Posts related to Pay Per Click advertising and how PPC converges with SEO.
Around most industries you will find businesses scavenging at the less-savoury edges, often making quite a good return while they’re at it. Very often those businesses operate in ways regular people might consider to be unethical, and sometimes deceptive and/or illegal. In many cases governments are forced to regulate to keep order. The Premium Rate phone segment, in my opinion, is a great example of why regulation is needed.
Interesting study into recent UK search activity around Irish banks. The report highlights the impact the Irish bank guarantee is having on grass-roots banking consumers in the UK.
What happens when an SEO provider promotes multiple competing websites? Is there an ethical dimension to this issue that requires discussion?
Now add into the mix PPC management – just how large can the conflicts of interest get?
If you run Adwords then Dave Davis’ post on optimising your campaign is absolutely required reading material.
Do yourself a favour, read this article and stop throwing money at Google.
Some clever advertiser inserts ASCII code to highlight the Adwords headline. And it works a treat.
What do you think? Shot inside.
Do you use Google Adwords to promote your website? Could you be spending large sums of money with no chance of making a return?
Quite a lot of sites are you know…
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