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This is a really interesting test

Posted in: General by Richard Hearne on February 14, 2013
Internet Marketing Ireland

Hard to believe that such small chang can have such a large impact, but when you start testing you're always amazed at how small things can have huge impacts:

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A/B testing discount leads to 121% increase in revenue
A/B testing discounts on their pricing page increased revenues for Meebox by 121% and increased Average Order Value by 46%

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1 Comment »

  1. A remarkable increase but web hosting is a pretty generic business so it may be achievable. In any case it shows the value of constant testing and tweaking on a web site.

    Comment by Brendan Mc Coy — February 14, 2013 @ 8:09 pm

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