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So us men see red prices as bargains

Posted in: General by Richard Hearne on July 17, 2013
Internet Marketing Ireland

 Interesting findings, and probably of interest to people selling online also:

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Seeing Red – Exel: Drexel University’s Research Magazine
Four researchers, including marketing professor Rajneesh Suri, found that men are quicker than women to interpret red prices on advertisements as bigger savings. Advertisements are an increasingly prevalent visual throughout a person’s day, bombarding the consciousness whether in print, …

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