Well worth considering this facet of content.

Reshared post from +Samuel Scott

How can you use Google's In-Depth Articles to demonstrate your thought leadership in search results? My latest essay for +The Cline Group has the #SEO answer.

Thanks to +Rand Fishkin of +Moz, +Aleh Barysevich of +Search Engine Watch, +Ben Holbrook of +Verve Search, and +Joost de Valk of +Yoast — all of whose thoughts I included in the post.

Embedded Link

A Content Strategy for Google In-Depth Articles
Many Google search results now display blocks of excerpts of essays on related topics. Do you want your website to be included? Here’s how.

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This post was first made on the Richard Hearne Google+ profile.