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It's crazy to think that I wrote this piece 5 years ago now

Posted in: General by Richard Hearne on August 26, 2014
Internet Marketing Ireland

I just tried to get quotes from a couple of the Irish insurers for my car insurance. Nothing has changed – they all do a terrible job of making me feel good about entering my information. Sad really…

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Car Insurance – How To Smother Your Prospects and Kill Your Leads – Red Cardinal
A post discussing high commitment lead-funnels, when combined with low perceived benefits and unknown outcomes, will result in high drop-out rates.

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1 Comment »

  1. In a perverse kind of way it probably helps them by putting you off shopping around.

    Business still thinks like retail: you need them, you want their business, you come and get it.

    Comment by David Quaid — August 26, 2014 @ 11:07 pm

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