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Quite a good read, and some useful learnings from Coke's content experience:…

Posted in: General by Richard Hearne on November 28, 2013
Internet Marketing Ireland

Quite a good read, and some useful learnings from Coke's content experience:

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Coca-Cola’s storytelling: three lessons on content marketing and creativity
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.

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