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Interesting observations on the tour/activity area in travel

Posted in: General by Richard Hearne on October 31, 2014
Internet Marketing Ireland

Looks like someone needs to build Uber for tours.

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Rezdy confirms offline dominates tours and activities bookings – Tnooz
Rezdy has released some stats which show that offline bookings are still way ahead of online, with mobile’s share increasing very slowly indeed.

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  1. There have been plenty of attempts already, nothing has got the traction it needed.

    I thought about this a long time ago when my old employer used to offer tickets after buying accommodation.

    It didn't really matter how much communication and messaging we used – it didn't take off online yet it was very popular to buy it at the hotel.

    A lot of that I put down to an intent and timing issue. Visitors going to a hotel website are there to book a hotel, not tickets – if they wanted tickets they'd get them from a ticketing website or on location.

    Comment by Alistair Lattimore — October 31, 2014 @ 11:08 pm

  2. I see AWD just launched their Bangkok app. That might be a nice channel for something like this?

    Comment by Richard Hearne — October 31, 2014 @ 11:17 pm

  3. With the heartbleed, RDF tag roullette, Cookie disclaimers, policy updates…I actually closed my Paypal. I'm not a lawyer, couldn't understand their updates…

    Comment by Al JR — November 2, 2014 @ 7:20 pm

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