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Is Google Analytics Updating Intra-Day?

Posted in: Google,Statistics by Richard Hearne on February 8, 2007
Internet Marketing Ireland

A couple of days ago I saw my Google stats updating intra-day. Normally Google Analytics updates once daily, but I saw two updates 4 hours apart. It seemed to settle back to the old behaviour a day later. Today I think I saw the same thing.

With Google rolling out so man updates in recent weeks it wouldn’t surprise me one bit if GA gets a tune-up. And considering Microsoft is rumoured to be entering this space with its own offering…

And is it just me, or is Google Reader grabbing feeds far quicker than before? The latency issues normally associated with Reader seem to be far less noticeable. My blog posts seem to find there way in there after a couple of minutes as opposed to multiple hours previously.

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  1. I’ve noticed that with Analytics too. Although it’s slightly erratic. Much like the behaviour of their search engine ranking algoritm of late too!

    Comment by Ken — February 8, 2007 @ 10:43 pm

  2. Grandad also noted this.

    Methinks that Google is testing some changes to GA.

    Comment by Richard Hearne — February 8, 2007 @ 11:15 pm

  3. Yep, I’ve noticed this too! Interesting…

    Comment by Eoghan McCabe — February 9, 2007 @ 9:46 am

  4. I don’t mind waiting a day to see the updates from GA. What I would like is if there was an ability for it to report unusual activity, like spikes in traffic, etc.

    Comment by paul — February 9, 2007 @ 10:13 am

  5. Yea. It’s actually updating at the same timeslot as my adwords account. I would love close to real time data. Some PPC campaigns require up to the hour stats to be tuned effectively without blowing your budget for the day.

    Comment by Dave Davis — February 9, 2007 @ 4:50 pm

  6. Well if feedburner can update theirs (both feed and site stats) several times a day, there is no reason why Google can’t.

    Of course, the main thing that this leads to is Stats addiction …


    Comment by Paul Browne - TIPE — February 9, 2007 @ 5:26 pm

  7. The irony of which isn’t lost on any of us….

    Comment by Richard Hearne — February 9, 2007 @ 5:40 pm

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