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Google Index and Cache Diverging?

Posted in: Google,Search Engine Optimisation by Richard Hearne on August 9, 2007
Internet Marketing Ireland

Google is certainly updating their index far quicker than before. There’s been quite a bit of talk about this.

Yesterday I posted Using Text Replacement with Flash – Dangerous? at around 9:42AM.

I got an alert from Google at 11:34:

Google Blogs Alert for: link: www.redcardinal.ie

Using Text Replacement with Flash – Dangerous?
By Richard Hearne
Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Text (such as excessive keywords) can be hidden in several ways, …
Red Cardinal – http://www.redcardinal.ie

While the page isn’t cached (neither is my ethics post from yesterday), a search for the exact title on Google just produced the following:

Google’s fresh index results, but the cache doesn’t match?

The result is for my homepage rather than the post itself, but the interesting point is that there is no cache link below that entry. Checking the cached copy of the page shows a copy from August 6.

Clearly in this case the cache is not representative of Google’s index. I think Bill Slawski’s recent patent post and the patent covered itself might be timely reading material. There are interesting mentions of how Google might partition the databases and store page elements.

Not easy reading, but might be of interest to a few.

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  1. I noticed this quick indexing last week. Interesting change. I’m seeing it on brand new sites too (e.g. foldspy.com).

    Comment by Eoghan McCabe — August 9, 2007 @ 9:32 am

  2. Noticied it as well through my WordPress mint installation. Interesting that it points to the homepage.

    Comment by Anthony — August 9, 2007 @ 10:00 am

  3. @Eoghan – I think your new site got some pretty good attention and links. Meant to shoot you a mail about that to ask if you coded the JS in-house?

    @Anthony – Google normally hits your homepage far more frequently. Even though I’ve not really been maintaining my site recently as I’d like, hey still hit my homepage every 3 or 4 hours.


    Comment by Richard Hearne — August 9, 2007 @ 1:27 pm

  4. Hi Richard,

    It’s a 100% in-house job. There’s some serious JS in there. Some hacked-together, some so beautiful you’d want to frame it. But mostly hacked! ;-)

    Comment by Eoghan McCabe — August 9, 2007 @ 5:42 pm

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