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Funda Ireland, €30k (excluding the SEO)

Posted in: Google,Link Building,Marketing,Search Engine Optimisation by Richard Hearne on September 26, 2006
Internet Marketing Ireland

Well the buzz about Dublin Property Company is certainly taking off. Well done to Funda Ireland and their marketing folk for putting together a great campaign.

RTE reported last night that the cost of this campaign was €30,000+. This figure doesn’t surprise me but I was a wee bit disappointed when I noticed this morning that a Google search for “funda ireland” only returns a #5 spot for Funda’s website (#2 with the quotes).

Google search for Funda Ireland

I think that this viral will be hugely successful in creating a buzz about Funda, and in this respect it would make sense to plan for the SE’s also.

The Funda website is only a placeholder at the minute and a very (even very, very) modest link-building campaign would have ensured that the Funda website gained a #1 ranking for its own name. I’m sure that soon they will have that #1 spot but still think that it’s a shame that they seem to have overlooked this area of on-line marketing.

I do now also wonder if they have a good strategy in place for passing the link love and on-line buzz from The Dublin Development Company to the funda on-line property? The property segment is a fierce area of the SERPs and I’m sure that after the buzz dissappears Funda will have to fight with all the the other on-line property sites for SE rankings.

Ok, I’m sorry for focusing on the SEO side of things, but, after all, it is my job :).

[EDIT - I've changed the post title to see how well this post ranks for 'funda ireland'. Sorry to anyone who gets a 404:D]

[UPDATE 28 September - Lo and behold, this post is now #1 on Google for 'funda ireland'.]

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  1. 30K wow!

    Maybe someone should give phone call to guarantee them #1 on Google for “Funda Ireland”, that would be cheeky.

    Comment by Gavin — September 27, 2006 @ 11:16 pm

  2. Hey Gavin

    Believe it or not they’re #2 now for ‘funda ireland’ (but I might be able to change that once Google indexes this page :mrgreen:).

    As time goes on I’m beginning to think they messed up with this – I don’t think the Funda brand is getting the kind of exposure they should have received from such a good viral.

    I hope they have something good up their sleeves to follow because the ROI on that €30k seems to be shrivelling each and every day.

    Their website funda.ie is still a placeholder and you look at the theme clouds around the place and funda barely gets a mention.

    Comment by Richard Hearne — September 27, 2006 @ 11:58 pm

  3. And Google grants my wish.

    Thank you Google :)

    Comment by Richard — September 28, 2006 @ 11:50 am

  4. The Funda isnt getting the exposure that it should be getting, for that price too!

    I just checked those results and you are number #1, now that didnt take much, do you know someone in Google Ireland? lol.

    Comment by Gavin — September 28, 2006 @ 6:03 pm

  5. [...] The second post was made on Monday and included some (but not all) of the keywords that I had seen. If I had to do it all over again the title would have been more like “Funda Ireland launch, Wasaki Dublin Coastal Development”. I noticed redcardinal targeting the term “Funda Ireland” so it probably wouldn’t have been as much fun to target that second term. [...]

    Pingback by Yo-Yo Search Results Experiment & Rankings - Web Development Business Marketing. Jason Roe - Web design, Development, SEO Advice — September 29, 2006 @ 12:17 pm

  6. Just a quick update (I have an unhealthy obsession with reading archives this week) but looks like Funda just took the number 1 spot.

    Comment by Dave Davis — December 2, 2006 @ 9:54 pm

  7. Dave

    They regained their #1 and #2 spot a while ago. That said, I’m sitting their in #3 and #4 :mrgreen:



    Comment by Richard Hearne — December 3, 2006 @ 11:04 am

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