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Honest-To-God Product Names

Posted in: Marketing by Richard Hearne on June 3, 2009
Internet Marketing Ireland

I thought this was funny and interesting at the same time. I’m really in two minds though whether this honest-to-God product name will be a sales success:

The Shitbox Homepage
The Brown Corporation Homepage – The Home of the Amazing Shit Box

It’s a risky marketing strategy for sure. It does look like an interesting product, and certainly a very honest marketing approach. I wonder what Paul Dervan would think of this?

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  1. The real question to ask is what type of search you were performing to find this product? :)

    Comment by Leo Fogarty — June 4, 2009 @ 4:10 pm

  2. Touche Leo :)

    Actually I found this when looking at design galleries. Honest, I promise ;)


    Comment by Richard Hearne — June 5, 2009 @ 5:38 am

  3. Just looking at the title, it makes me interested too. =) i do have some thoughts like yours toward this product, but in my case its on dvdprods.com product! Geez.

    Comment by ivy — June 7, 2009 @ 6:11 am

  4. This is gross!:) On a serious note, it seems they are aiming more at developing brand awareness. Surely unique brand… ;)

    Comment by Tim Gross — June 7, 2009 @ 2:33 pm

  5. They’ll love it in Australia.

    Comment by Bock the Robber — June 21, 2009 @ 5:03 pm

  6. Nice find. In a similar vein, a while back I came across Spam’s graishly branded meat product cousin, FUD:


    I wonder what folks in the world of search chomp on that? :P

    Comment by David Hopkins — July 3, 2009 @ 12:34 am

  7. I had also found this product when crawling through CSS Galleries and thought exactly the same thing! I think it will work, they are definitely trying to develop brand awareness and they’re going for the risky route.

    Comment by Oak — July 10, 2009 @ 10:46 am

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