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Google Webmaster Links Tool – Don’t Rely On It 100%

Posted in: Search Engine Optimisation by Richard Hearne on June 7, 2007
Internet Marketing Ireland

I’m using the Google Webmaster Console to do some analysis on a site. I’m trying to identify pages that can safely be excluded from web crawl and indexation so that I can target those pages that I want to rank the most.

The Webmaster Console contains a ‘Links’ tab that *should* give details of the external ad internal links Google sees for your site. It’s a handy tool, even more so seen as Google has long since bastardised the link: operator in normal search.

While Google has said that the console may nor return all results it has data on, I find it really difficult to understand why a page which is linked prominently from the homepage of the site in question (and one with the highest TBPR) doesn’t appear in the console?

Lesson to be learnt: Don’t rely on the Webmaster Console for 100% of your link data.

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  1. I found the same thing. I prefer using yahoo site explorer for tracking links back to sites.

    Comment by David Behan — June 7, 2007 @ 10:45 pm

  2. Hey David

    Funny – before now I always looked on SiteExplorer as the poor man’s backlink tool. I may have to revisit that view in light of Google’s problems.


    Comment by Richard Hearne — June 9, 2007 @ 8:12 am

  3. I have been noticing the same. But Google only says it provides a “larger sample”.

    Perhaps a script to merge the list of links from Site explorer and webmaster central and remove duplicates would be accurate enough?

    Comment by Dave Davis — June 15, 2007 @ 3:44 am

  4. Might be, and add into that a nice PR and anchor check and you could have a nice tool.

    Comment by Richard Hearne — June 15, 2007 @ 8:29 am

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