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With SEO, Quality Really Does Matter…

Posted in: Search Engine Optimisation by Richard Hearne on August 14, 2007
Internet Marketing Ireland

The old adage ‘you get what you pay for’ holds as much for SEO as any other product/service. Here’s an email I received. I wouldn’t normally put something like this up (:() ), but seen as I contacted the target comapny and they didn’t see fit to respond…


I came across your site ( http://www.redcardinal.ie ) whilst searching for potential link partners for a client site I am currently promoting (http://www.accessdisplays.co.uk). My client’s site is thematically relevant to your own without being competitive.

I would be more than happy to offer you a quality one-way link from our site (http://www.manageme.in/resources.html)in return for a one-way link from your site to my client’s site (from a page with a minimum pagerank of 2+). This linking arrangement avoids reciprocal linking which Google has devalued, giving instead a more valuable one-way link.

My client details are as follows:-

URL: http://www.accessdisplays.co.uk
Title (clickable part of link): Display Stands
Description: Custom exhibition display stands and pop-up displays from AccessDisplays Ltd. We offer a complete exhibition stand design and build service.

Please contact me when you have added a link to my client and I will link back on (Link Back URL) within 48 hours.

I look forward to hear from you.

Kind regards

“My client’s site is thematically relevant to your own without being competitive” – yeah sure…

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  1. Richard

    If you check the headers you will probably find that the email was auto-generated using one of those stupid link swap / link building things.

    I get hit with them all the time


    Comment by Michele — August 14, 2007 @ 12:30 pm

  2. Michele

    Possibly a little more elaborate:

    0.1 RDNS_NONE Delivered to trusted network by a host with no rDNS
    1.2 SPF_NEUTRAL SPF: sender does not match SPF record (neutral)
    0.0 HTML_MESSAGE BODY: HTML included in message
    1.7 MIME_HTML_ONLY BODY: Message only has text/html MIME parts
    0.0 MIME_BASE64_BLANKS RAW: Extra blank lines in base64 encoding
    2.8 MIME_BASE64_TEXT RAW: Message text disguised using base64 encoding
    0.0 FORGED_OUTLOOK_HTML Outlook can’t send HTML message only
    4.2 FORGED_MUA_OUTLOOK Forged mail pretending to be from MS Outlook

    Comment by Richard Hearne — August 14, 2007 @ 1:56 pm

  3. Richard

    That’s a spam assassin score, which doesn’t tell you as much as you might like. The “normal” headers are the bits that you want


    Comment by Michele — August 14, 2007 @ 1:59 pm

  4. There’s FA in the headers in this case. Quite thoroughly cleansed of most informative data (barring the IP etc.):

    Received: from UnknownHost [220.225.248.xxx] by ms4.worldwebleaders.com with SMTP;

    X-Mailer: Microsoft Outlook Express 6.00.2800.1506
    X-Priority: 3
    Importance: Normal
    MIME-Version: 1.0
    Content-Type: text/html; charset=iso-8859-1
    Content-Transfer-Encoding: base64

    Comment by Richard Hearne — August 14, 2007 @ 2:17 pm

  5. I wonder what the link between your site and this guys client site is in terms of a keyword/keyphrase? I mean usually someone using one of these automated things like Arelis selects keywords related to their site and Arelis (or whatever) searches sites related to those keywords (via the SE’s) and extracts emails.

    Best one I ever got was from someone trying to convince me that my seo/imarketing/tech site was a good match for a site that sold goats milk. Yes goats milk. Needless to say I gave him a PR6 link straight away……

    Comment by Dave Callan — August 15, 2007 @ 6:27 pm

  6. Dave

    I get SEO spam all the time. Sometimes I report it. Sometime I reply. Sometimes I simply delete it.
    It depends on my mood :)


    Comment by Michele — August 15, 2007 @ 6:32 pm

  7. @Dave – probably as strong a link as to goats milk…

    @Michele – reply? I can only imagine what you say :mrgreen:

    Comment by Richard Hearne — August 16, 2007 @ 4:42 am

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