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Advanced SEO Course in Dublin this coming July 7-8

Posted in: Search Engine Optimisation by Richard Hearne on June 30, 2010
Internet Marketing Ireland

There’s an old saying – “the longer you leave it, the harder it gets“. Well it’s been a very long time now, and s time ticks on it does get harder and harder to return to my blog. So I suppose I should apologise for starting back with a post about a forthcoming course I’m instructing. Sorry!

Advanced SEO Course

I’ll be instructing an Advanced SEO Course for the Digital Marketing Institute this coming week, on Wednesday and Thursday 7-8 of July. The course is the first of its kind here in Ireland (to the best of my knowledge, but I’ll be very happy to be corrected), in that it will cover advanced SEO and is targeted at established SEO folk. It will take place in the Radisson BLU, Golden Lane, Dublin 8.

What Will We Cover?

I’m working on the content, but I’ll likely focus on advanced on-site SEO, with some time set aside to look at Conversion Rate Optimisation. My co-instructor John Ring will take the reigns for the first morning, and I’ll be instructing for the first afternoon and all of the second day (I hope I wont bore the attendess to death mind…).

Small Group, Lots of Interaction

I expect the group to be no more than 8-10 students, so we should get tonnes of interaction, and be able to take time out to address issues and questions that the students have. With a small group like this you can never know where things might lead, but my overall focus will be on sending attendees away with knowledge they can apply to their own sites which will generate tangible returns.

Places Still Available

I haven’t checked-in in a few days, but there were still a couple of places available. I realise the course is not cheap, but I’m working on delivering value for the price. If you’re interested please call the DMI at 01 271 1888. You can also contact them via their website.


Given that I’ve written on my blog for the first time in many months, I’d like to keep going. If there are any topics of interest to you I’d love to hear from about them. I’ve been toying with writing a very in-depth post about geotargeting and localisation, as this is one area I’ve been working a lot, and there seems to be a vacuum online when it comes to finding reliable info about this topic. Anyhows, any and all ideas are welcome.

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  1. Looking forward to the course. I signed up weeks ago. See you next week :)

    Comment by Robbie — June 30, 2010 @ 9:21 am

  2. Hi Robbie

    Look forward to meeting you next week.

    Best rgds

    Comment by Richard Hearne — June 30, 2010 @ 9:47 am

  3. HI Richard,

    Will be attending the course next week, looking forward to it.

    Comment by Cathal Doorley — June 30, 2010 @ 10:10 am

  4. See you next week Cathal!

    Comment by Richard Hearne — June 30, 2010 @ 3:57 pm

  5. Hi Richard, spending to much time in Phuket? :}, would be very interested in how you see geotargeting progressing. Also i see i lot of companies targeting local serps from outside that locality, with keyword domains and pages, would love to know your thoughts on this as seo strategy.
    Good to see you back on the blog.

    Comment by Derek — July 1, 2010 @ 1:08 pm

  6. Ill second the geotargeting Richard, really interesting area and hard to get right. A lot of good initiatives from Google in paid search around local marketing (in the UK). Some that blur the lines between organic vs paid (the new sponsored listings when searching in Google maps).

    Comment by searchbrat — July 2, 2010 @ 4:00 pm

  7. Hi there, have you got any plans to hold another advanced course this year, or early next year? Cheers, Lyss

    Comment by lyss @ generalforum — November 3, 2010 @ 4:59 pm

  8. Only seeing this now, would have been very interested in this :(

    Comment by David_Lynch — January 7, 2011 @ 4:33 pm

  9. Why did you stop posting?!

    Comment by Aline — January 22, 2011 @ 2:36 pm

  10. Will there be another opertunity to attend this course?

    Comment by Leo — February 22, 2011 @ 9:35 pm

  11. The Advances SEO course is a dead link now, Has it been cancelled by DMI?

    Comment by Conor — March 1, 2011 @ 11:39 pm

  12. Started again today!

    Comment by Richard Hearne — March 8, 2011 @ 10:18 pm

  13. Conor apologies for late reply. I’ve heard they are running this course again this year, but I’m not involved. A few people have been in touch to ask if I’m the lecturer on this.

    Comment by Richard Hearne — March 8, 2011 @ 10:30 pm

  14. Hi Leo

    As I mentioned above I think DMI are running it again, but I’m not the isntructor.

    Comment by Richard Hearne — March 8, 2011 @ 10:31 pm

  15. @David – DMI are running this again this year, but I’ve no idea who the lecturer is, so I cant really say whether it will be the same.

    Comment by Richard Hearne — March 8, 2011 @ 10:34 pm

  16. @Lyss – sorry your comemnt was buried. See above for details.

    Comment by Richard Hearne — March 8, 2011 @ 10:37 pm

  17. Hi Richard are you delivering courses anywhere anymore ?.
    Also when are you getting back to blogging?, would love to hear your views on some of the latest goings on with Google.
    Best regards Les

    Comment by Les — May 5, 2011 @ 12:36 am

  18. Hi Les

    Sorry for late response to this – I’ve been neglecting my blog badly :(

    I don’t have any plans right now about training, but I do hope to get back to blogging soon.

    Comment by Richard Hearne — June 14, 2011 @ 1:08 pm

  19. Are there any further courses planned?



    Comment by Chris Dalzell — July 17, 2012 @ 6:58 pm

  20. I’d like to know too, is there any further training courses planned?


    Adrian McLean
    Premier Training

    Comment by Adrian McLean — January 29, 2013 @ 9:36 pm

  21. Found this forum by chance today and cannt resist doing a comment. we do seo training and a service and I wish i had seen this course outline 10 years ago. would love to chat with red cardinal if you are still in the game

    peter meehan

    Comment by peter meehan — March 31, 2018 @ 1:32 pm

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