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Using ASCII to Cheat Adwords – Which Of These Ads Grabs Your Attention?

Posted in: Google,PPC by Richard Hearne on February 9, 2007
Internet Marketing Ireland

I noticed this ad group while searching on ‘escorted tours ireland’. Notice anything odd?

Escorted Tours Ireland

How about the clever use of (presumably) ASCII in the third ad:

Escorted Tours Ireland - Adgroup

What are the bets that third ad gets a higher CTR than the two above?

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  1. Great catch Richard! Opens up all sorts of possibilities…

    Comment by Thomas Holmes — February 9, 2007 @ 6:21 pm

  2. They’ll stamp that out pretty quick! Very smart though, whoever thought of it.

    Comment by Eoghan McCabe — February 9, 2007 @ 8:28 pm

  3. The ad more than likely has not been reviewed yet. Lets see if this lasts more than 24 hours.

    Comment by Dave Davis — February 9, 2007 @ 10:35 pm

  4. And the prize goes to Mr. Dave Davis. It appears to be gone now.

    Comment by Richard Hearne — February 10, 2007 @ 9:39 am

  5. I was playing around with some …. “alternative” spellings of some keywords generating a 75% CTR. It lasted 6 hours before Google reviewed the words. I still dugg it for you :)

    Comment by Dave Davis — February 10, 2007 @ 1:20 pm

  6. I think Google should allow this in some circumstances.

    have a look at http://www.bannerblog.com.au/2007/12/sixt_ascii_text_ads.php

    i think this was a very clever way to stand out from the crowd

    Comment by Kitchens Northern Ireland — January 10, 2008 @ 2:07 am

  7. Yep kitchens

    I saw that in the last few days. Very creative, but imagine if everyone started doing it. And everyone would start doing it if Google allowed it.

    It’s against TOS. Dont expect to see much more of this.

    Thanks for posting.

    Comment by Richard Hearne — January 10, 2008 @ 4:31 am

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