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Irish Banks In UK

Posted in: PPC by Richard Hearne on October 7, 2008
Internet Marketing Ireland

Hitwise published a pretty fascinating post showing how UK traffic to banking sites has been affected by Ireland’s banking guarantee.

Well worth a read to see what impact Ireland’s moves is having on the UK banking market, and, from an SEO-perspective, what people are searching for:

  • irish banks
  • anglo irish banks
  • irish banks interest rates
  • allied irish banks
  • allied irish banks gb
  • irish banks in uk
  • list of irish banks
  • irish banks in trouble
  • deposit money irish banks
  • irish banks at risk

AIB look to be doing very nicely according to those stats, and it’s unusual that people search for their full name rather than the acronym. Maybe AIB don’t use ‘AIB’ in the UK?

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  1. Hi Richard – thanks for the mention!

    Just to clarify – more people do search for ‘aib’ than ‘allied irish bank’, but the top 10 list I published (and you have reproduced) consists solely of search terms containing the words ‘irish’ and ‘banks’.

    Thanks, Robin

    Comment by Robin Goad — October 7, 2008 @ 10:27 am

  2. Hey Robin

    Thanks for dropping by – you’re obviously diligent in checking your pings!

    It makes sense now – thanks. With any luck you might get a call from some of the Irish papers as this is very topical stuff right now in Ireland. Not sure if you have any clients here in Ireland? I did check out your app for a larger client, but they were very much into B2B and the data didn’t work out for them :(

    Best rgds

    Comment by Richard Hearne — October 7, 2008 @ 11:37 am

  3. Interesting Richard. I do know that Alexa is a poor metric, but either way AIB’s traffic seems to be decreasing. But overall they get significantly more traffic than some of the other Irish banks. [url]


    Comment by paul savage — October 7, 2008 @ 2:56 pm

  4. Richard I think they use Allied Irish in the UK rather than AIB. If my memory serves me right.

    Comment by Gavin — October 7, 2008 @ 9:00 pm

  5. I read this news several times and however I couldn’t understand what does this list mean?

    Comment by Andrey — October 12, 2008 @ 7:06 am

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