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Google is killing organic search

Posted in: General by Richard Hearne on July 9, 2013
Internet Marketing Ireland

 In fact you could argue that Goole isn't an organic search engine any more. Those days of organic search results are now over.

It's frightening to see how Google has gone from having a goal of getting searchers to an external endpoint as fast as possible to one where keeping searchers interacting with Google content is the primary consideration.

To any webmaster who still views Google as a partner  - you need to wake up and see the world for what it is: Google does not care about content/website owners.  Google does not care about what is best for searchers.  Google cares about Google.

I still hope that content owners will revolt some day, and that large portions of the public web will become disallowed to Googlebot.  That's the only way I see content and site owners reclaiming the web. I live in hope.


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How Google is Killing Organic Search
Google won search by providing the best organic results users had ever seen. Ever since then, organic has been fading from the SERPS, losing ground to revenue generating Google products.

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  1. +Richard Hearne , you have the paragraphs repeating.

    I have noticed this more and more, less and less real estate for organic searches!

    Will read the article in a bit :)

    Comment by Andy Wigglesworth — July 9, 2013 @ 8:00 am

  2. Ta Andy. Edited now to remove dupe.

    Comment by Richard Hearne — July 9, 2013 @ 8:03 am

  3. Hi Richard – it's definitely challenging out there, the only surefire search traffic most sites will see is if they take on PPC – which underlines that message.

    I feel that the "good content" message as espoused by Mr Cutts and Mr Fishkin (feeling guilty maybe?) is hollow, we've seen it all before during web design v SEO.

    Comment by David Quaid — July 9, 2013 @ 8:11 am

  4. You're living with the wrong hope Richard.

    This is like the discussions we've had on DSQ with +Jim Munro  regarding collateral damage as part of an algorithm change.

    While Google does genuinely care about the quality of the search results, I don't think they care (nor should they necessarily) about who is at the top so long as the top is objectively decided as being the best for users of Google.

    When someone falls down, another website will rise up. There will also be more websites than there are top 10 or top 1000 positions for virtually every keyword known to man & given the internet is still expanding at a great rate of knots like the universe, Google aren't going to be running out of websites to rank in the highest click through rate positions anytime soon.

    Comment by Alistair Lattimore — July 9, 2013 @ 8:43 am

  5. Hiya +David Quaid nice to see you here!

    +Alistair Lattimore My gripe isn't with ranking.  Sure it's a zero sum game, so there's always a winner for every loser.  My particular gripe is that Google is increasingly putting itself at #1, and in some extreme cases barely showing anyone else.  That's what's gone wrong here.  Google's goal is no longer to help me find what I want, but instead seems to be ever-more about finding me what makes Google the most revenue.  IMO they're putting the cart in front of the horse, and it will be their undoing (hopefully).

    In terms of competition: imagine if Amazon rolled out a new A9 which covered all public shopping results.  Then they blocked Google from crawling/indexing their sites.  Now imagine what happens when searchers cant find Amazon goods via Google.  Do you think they'll blame Amazon or Google?  This to me is seems the most likely way a competitor can come close to affecting the balance of power as it now stands.

    Comment by Richard Hearne — July 9, 2013 @ 9:17 am

  6. Clever move by Amazon – who want to be the kings of before-purchase research – I've noticed a lot more sites are blocking parts of their directories from Google Bot – Yahoo! have been stepping this up too.

    Comment by David Quaid — July 9, 2013 @ 9:38 am

  7. First image search now local search what is next? When will G lose the "fair use" argument?

    Comment by W.E. Jonk — July 9, 2013 @ 9:38 am

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