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Search Engines Group-Hug Sitemaps & Mobile Ads come to Ireland

Posted in: Google,Marketing,Search Engine Optimisation,Search Engines,Technology by Richard Hearne on November 16, 2006
Internet Marketing Ireland

Google have issued 2 press releases today:

The first, ‘Major Search Engines Unite to Support a Common Mechanism for Website Submission‘, relates to a joint initiative by Google, Yahoo! and MSN to support the Sitemaps 0.90 protocol.

What does this mean for site owners? Well if your familiar with Google sitemaps, you’ll know that getting crawled, and ultimately indexed, can be assisted by submitting a sitemap to Google.

Now that same sitemap will be accepted by all 3 major search engines, so there will be no need to generate proprietary sitemaps for each.

The second piece of news relates to the expansion of Google ads for mobile. Google Ads for mobile (beta service trialled in the US, UK, Japan and Germany) will be extended to France, Italy, Netherlands, Spain, China, Ireland, India and Australia. So soon we’ll be getting Google Ads on our mobiles here in Ireland.

Personally, I think that in a couple of years it’s all going to be mobile, and that particular space is where you need to be looking in terms of strategic Internet marketing. I hope to look deeper into the mobile space in future posts.

Is anybody using Google Mobile Search? And if so, how do you find the service?

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