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It's kinda sad so few people understand that Google uses time as a major factor…

Posted in: General by Richard Hearne on May 13, 2013
Internet Marketing Ireland

It's kinda sad so few people understand that Google uses time as a major factor in spam detection. New sites can rank well very quickly using spam techniques that Penguin targets, but Google cant use short term signals as this opens the door to NSEO. This is being further compounded by Google not refreshing Penguin regularly, so if your spam site started in late 2012 Penguin hasn't had a chance to hit you yet.

If you want to do NSEO don't bother with link blasts.  Just hire some Indian SEO to do what they think is a real campaign for about 18-24 months.  If the target is a new site it will work even better.  Virtually guaranteed to wipe out the target site if they cant build their own authority.

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  1. It's one of the things i tried to get across to people about NSEO – it has to look like "real SEO" – which means a sustained campaign … constant/frequent signals.

    Comment by Lyndon NA — May 13, 2013 @ 1:27 pm

  2. And because of this Penguin can only become less efficient at what it does. NSEO becomes more feasible every time they run it.

    Comment by Richard Hearne — May 13, 2013 @ 1:31 pm

  3. The could window it … a set range of n1…n4 or such, covering links within set months.
    That would help prevent abuse, but would potentially miss long-standing abusers.

    Comment by Lyndon NA — May 13, 2013 @ 2:45 pm

  4. I think it's only the long-standing abusers that can be caught by Penguin.  Anything under 6-12 months cant be attributed effectively.  In fact I sort of think that next Penguin wont target any of the same stuff.  It's sort of like a one-hit wonder – once everyone knows how it works it doesn't work anymore (or even works negatively…).

    Comment by Richard Hearne — May 13, 2013 @ 2:51 pm

  5. I agree – I think we covered this before (in a hangout?).
    I think the next Penguin will be somewhat of a mutation of the previous one.
    It's gone too long – I think they either got it wrong, or found too many issues, or missed their primary mark.
    (It's not like all the link networks are gone, nor did it hit a lot of the smaller mutual-networds/site farms etc.)

    The question is – what will it be if it is different?
    Will they go after source-based patterns (such as comments or social posts or directory based etc.),
    or will they look to quality-based patterns (too many links from established shitty sites),
    or would they look at blatant link-chains/networks … or something else?

    Comment by Lyndon NA — May 13, 2013 @ 2:56 pm

  6. Well they've already said that comment spam is part of next Penguin.  I reckon some of the things the Indian SEOs include in their spam emails will likely be part of the next Penguin ;-)

    Comment by Richard Hearne — May 13, 2013 @ 2:59 pm

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