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Posted in: General by Richard Hearne on January 24, 2013
Internet Marketing Ireland

 This website cost €2.5m to develop.  They spent another €0.5m on the domain (actually not too bad a deal given that Panama.com is for sale at $1.6m currently).  Now tell me that the homepage is in any way user friendly?  Fancy one of the offers that appears in a carousel?  Too late it's moved on now…

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Ireland : Holidays in Ireland – Official Holiday Website of Tourism Ireland
Official Website of Tourism Ireland for visitors to Ireland. Information on accommodation in Ireland, activities in Ireland, events in Ireland and much more

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  1. Yikes, thats a hefty price tag for that… from what I can see they are not even serving higher res images for retina…

    Comment by Andy Wigglesworth — January 24, 2013 @ 10:15 am

  2. I'm only disappointed they didn't do the whole thing in Flash ;-)

    Comment by Conor O'Neill — January 24, 2013 @ 10:27 am

  3. The design is not worth anywhere close to €2.5m. However, when I heard they only paid only €500k for the domain I was impressed. IMO it is *the* category killer domain for this niche (Irish Tourism)

    Add to that, it already had hundreds of thousands of genuine inbound links from the previous owner (Irish Times) meaning 2 things: 1. Free non search engine-dependent traffic and 2. Massive domain authority meaning easy ranking for pretty much any medium competition keyword for which they decide to create a subpage.

    Comment by DomainA — February 19, 2013 @ 10:21 pm

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