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Google Publishing Extended Snippets on Related Forum Post Sitelinks

Posted in: Search Engine Optimisation by Richard Hearne on September 30, 2009
Internet Marketing Ireland

After noticing that Google were serving related forum sitelinks I came across this example of extended snippets under these sitelinks today:

Extended snippets beneath related forum sitelinks
Extended snippets beneath related forum sitelinks

This looks like it’s related to extended snippets which Google introduced back in March this year (see post on Extended Snippets). The search query consisted of 6 words, and the main results displayed extended snippets. Quite interesting, and I’m sure click-through rates are quite useful when you get these sitelinks (and the extended screen real estate).

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  1. In fact this feature on Google has been noticed almost 5-6 months back when it started displaying extended snippets for long tails keywords, typically for keywords which were more than 4 phrases.

    Comment by Harrison — October 3, 2009 @ 6:00 am

  2. Hi Harrison

    Thanks for commenting. Can you point to me any previous mentions of this pls? I hadn’t noticed it, and it’s always useful to read up on what this is.

    Thanks for dropping by

    Comment by Richard Hearne — October 5, 2009 @ 11:20 am

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