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HOWTO: Combine Google Analytics Accounts in 5 Easy Steps

Posted in: Google,Statistics by Richard Hearne on September 30, 2006
Internet Marketing Ireland

If you’ve been using Google Analytics for some time now, there’s a good chance you have multiple accounts. Back in July Google increased the number of domains per account from 5 to 10. This was great news, but unfortunately there was no way to consolidate 2 separate accounts.

Initially I found myself logging in and logging out of separate Google accounts. Then I figured out a neat way to overcome this issue by using the built-in sharing functionality of Analytics itself.

  1. Log into any secondary Analytics account you want to access from your primary account.
  2. From your settings page click on ‘Access Manager’:

    Combine Google Analytics Accounts Step 3

  3. In your Access Manager select ‘+ Add User’:

    Combining Analytics Accounts Step 2

  4. Type your primary email address into the ‘Email address:’ field and, THIS IS THE IMPORTANT BIT, be sure to select ‘Account Administrator’ from the ‘Access type:’ drop-down:

    Combine Google Analytics Accounts Step 4

    Under ‘Allow access to’ add all the domains you want to administer from your primary account and then click Finish:

    Combining Google Analytics Accounts Step 4

Now when you log into your primary account you can simply select another account by using the ‘My Analytics Accounts’ drop-down:

Combine Google Analytics Accounts Step 5

There you have it. All your Google Analytics accounts under one roof!

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  1. Only 10? I think I’ve got access to 50 or 100 or something

    Comment by Michele — October 3, 2006 @ 6:56 pm

  2. Hmmm… I know that initially you only got 5 profiles per account. That was then increased to 10 a couple of months back.

    You’re right Michele. I’ve just noticed in the analytics group that the limit was increased to 50 on or around September 29!

    I seem to be a bit behind with the times (dam you Google for your constant imporvements) but hopefully the post will be useful for people who have profiles spread across numerous legacy accounts.

    Comment by Richard Hearne — October 3, 2006 @ 7:27 pm

  3. Being able to link multiple Google Analytics accounts to a single login is really helpful — next they need to allow you to move profiles from one account to another!

    Comment by Actual Metrics — February 20, 2007 @ 10:06 pm

  4. You can email them to delete accounts off one user and they’ll do it. Of course that’s not you “moving” the profile, really, but it does the job.

    Comment by Matthias Willerich — June 26, 2008 @ 5:39 pm

  5. Thanks for the tip :-)

    Comment by Jorgen — January 27, 2011 @ 2:25 pm

  6. @Jorgen – no probs.

    Comment by Richard Hearne — March 8, 2011 @ 10:33 pm

  7. Neat trick – thanks for sharing!

    Comment by Per H. Jørgensen — March 11, 2011 @ 11:34 am

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