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Enterprise Ireland Podcast – eMarketing

Posted in: Online Marketing by Richard Hearne on June 20, 2007
Internet Marketing Ireland

Some time ago I was asked by Enterprise Ireland to participate in their very first podcast.

Enterprise Ireland podcast - eMarketing

It’s great to see an organisation the stature of EI embracing podcasts, and I think a great example of how you can use rich media as part of your overall online strategy.

The topic of the discussion is eMarketing, and if you would like to listen in to the conversation between Cathy McGovern (inspiration.ie), Fergal O’Byrne (IIA) and myself you can listen to and/or download the full podcast (or smaller excerpts – great example of ‘letting your customers consume how they want’) on the EI website:

Enterprise Ireland eMarketing Podcast

A large part of the discussion centred around SEO, and I think there is some fantastic material in there for any company looking to formulate and/or implement an online strategy.

The discussion was chaired by Ralph Averbuch (ENN), and I’d like to thank Eoin O’Sioichru and Karen Hynes of EI for very kindly asking me to participate, and Fergal and Cathy for the great conversation had.

If you do listen in I’d love to hear what you thought of the discussion. All comments very much appreciated.

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  1. Some very interesting discussions there. Cudos to you for being involved. On a side note… the nav on that EI page is completely “off” in firefox.

    Comment by David Behan — June 21, 2007 @ 1:48 am

  2. Ignore nav comment above. Must have been isolated incident where the nav took up half the page. Strange! Just finished listening to all of them.
    Following on from the location of websites physical server in one of the podcasts, I’ve a project coming up that will require marketing a website to different markets, i.e. Ireland, UK and US. There will be a lot of repeat information on each but what do you think would be the best way to set this up so that it maximises local search prominence while not getting repeat content banned from Google? I was considering having the .ie hosted in Ireland, the .co.uk hosted in UK and the .com in the US with a centralised database feeding all of them. What needs to be done to ensure duplicate content is not omitted by Google do you think or is there a better way of doing this?

    Comment by David Behan — June 21, 2007 @ 2:33 am

  3. Unfortunately the only way to have your cake and eat it is not to have your cake…

    Unique content for each site is the only way your going to get past the filters I think. A number of big companies just go the route of a single domain with country subdomains or subfolders. Of course this means they wont show up in ‘pages from’ queries, but there are always going to be compromises.

    Have to run now but if you fly me a mail next week (I’ll be back in Eire) I’ll try to add a bit more.


    [Edit - fixed some of my horrible typing]

    Comment by Richard Hearne — June 21, 2007 @ 4:57 am

  4. Yeah, I will touch base with you next week about it. I’ll give you more of an idea of what’s involved and maybe get you to do a half day consult? Talk soon! :D

    Comment by David Behan — June 21, 2007 @ 11:40 am

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