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Enterprise Ireland Podcast on SEO Search Engine Optimisation

Posted in: Search Engine Optimisation by Richard Hearne on October 28, 2009
Internet Marketing Ireland

Two weeks ago myself and John Ring were invited to discuss SEO for a forthcoming Enterprise Ireland Podcast. Ralph Averbuch was our host for the day guiding the conversation from topic to topic, and I have to say Ralph did a lot of homework which really made things easy on the day.

Both John and I had a great time talking with Ralph, and while we really only touched on basic high level issues I think the discussion is useful for any SME considering Organic Search as a marketing channel.

You can listen to the Podcast by visiting this page: Enterprise Ireland SEO Podcast.

If you do listen I’d love to hear any feedback you have, both good and bad.

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4 Comments »

  1. I listened to the Seo podcast when someone on Twitter posted it. Companies are only now starting to understand how important Seo is to their online presence. Educating people to the value of Seo can only help. Too many people such as myself have been fooled. Companies who don’t deliver results should not be allowed practice Seo. I got sucked in previously because of the price differences. I now realise that spending 2-3k is far cheaper than spending €700 on something that doesn’t work. Education is the key here.

    Comment by Keith — October 31, 2009 @ 8:42 pm

  2. Hi Keith

    Thanks for commenting. Hopefully you got some value from the podcast then, and I agree that education is key. Sadly I see most Irish companies viewing their online channel as a cost rather than an investment, and very few are willing to invest the resources required to succeed. Many of those same companies are happy to drop €5k on a Sunday paper ad… Go figure.

    Thanks for dropping by, rgds
    Richard

    Comment by Richard Hearne — November 1, 2009 @ 10:06 pm

  3. Richard,
    Great podcast, I have passed in onto a few business that will learn from it……hopefully

    One question, you mention getting keyword stats/data from your adword campaigns. Is this extra information that you cant get from Google Analytics and the google Keyword tool?

    Regards
    Dave

    Comment by dave allen — November 2, 2009 @ 1:13 pm

  4. Podcast is really useful, but there’re some questions. While spending 5k to newspapers customer can calculate a result. But in SEO result is less predictable. Maybe there’s a scheme to calculate ROI for the ordinary site?

    Comment by Media-sfera — January 14, 2010 @ 8:07 pm

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