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BOTW Ireland Part Of UK

Posted in: Search Engine Optimisation by Richard Hearne on March 24, 2009
Internet Marketing Ireland

SO I’ve been meaning to post a lot more recently, and typically not getting around to it. But this caught my eye, and my temper…

I’ve used BOTW previously to list client sites. It’s one of those directories that probably has some trust left, so links there are likely of some value. Irish sites aren’t likely to get much traffic, but given how BOTW seem to have annexed Ireland as part of the UK I doubt you’d get any traffic:

BOTW.org.uk - BOTW UK & Ireland

BOTW.org.uk - BOTW UK & Ireland

BOTW seem to have gone the Yahoo! route of bundling Ireland with the UK, but for me the problem is adding an Irish directory on UK ccTLD. Let’s face it – the listings is unlikely to get you much traffic, so SEO benefit is important. Getting a link from UK ccTLD is not likely to provide quite as much support to Irish rankings as the same link from the parent botw.org gTLD. I realise there are other factors at play, but from an SEO perspective that’s what would strike me.

Is Canada part of the USA?

That always pisses off Canadians.

Check out the page title for botw.org.uk: “BOTW UK Directory – Ireland

To me that reads like a parent-child relationship, as in Ireland is a child category under the “BOTW UK Directory”. Not the best way to handle Irish websites or webmasters I think.

So will I be renewing or buying listings in the new BOTW UK Directory? Well given that the listings has even less value (IMO) to humans – who’s going to use a “UK Directory” to find information about Ireland? – and the fact that links may have less value now – links from UK ccTLD probably have slightly less value everything else held constant – I doubt I will.

But it’s always a shame when you see this happen, especially since they gave Irish publishers no choice but to move onto the UK Directory and the .org.uk domain… Not to mention no option to lsit in the main botw.org directory:

BOTW.org .ie domain submission

BOTW.org .ie domain submission

It’s probably been like this for yonks (shows how often I visit their site…), but this is still an epic fail for BOTW.

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