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Is Your Website Converting Poorly?

Posted in: Usability by Richard Hearne on September 27, 2007
Internet Marketing Ireland

Conversion optimisation is a tough task. But one thing I can say with 100% confidence – it becomes a whole lot easier when people can actually get into your website:

Fitzwilliam Business Center and Court website
source: www.fitzbiz.com

Myself an A.N. Other are looking for some office space. We came across Fitzwilliam on some of the property sites. Looked kinda nice. A.N. Other likes it.

5 links and 2 mailto: anchors. 3 links are broken. Fitzwilliam Court is a complete orphan. Maybe they could do with a duo of web experts?

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  1. I’m sure I’ve seen worse.. I just can’t remember where !

    Comment by Michele — September 27, 2007 @ 8:07 pm

  2. I think they heard you. No broken links.

    Comment by Louie Eire-WebDesign — September 28, 2007 @ 9:13 am

  3. Well I think that’s a positive result for everyone – users and owner. Designer might need to take a look in the mirror however…

    Comment by Richard Hearne — September 28, 2007 @ 9:20 am

  4. Yes it’s positive, but I wonder how they came across the post? Maybe someone ‘tipped’ them off, maybe the designer is amoung your readers.

    Speaking of conversion improvement – I’ve recently ordered a book especially on the topic called ‘Call to Action: Secret Formulas to Improve Online Results’. Looks decent with some good reviews on Amazon.

    Comment by Dave Callan — October 3, 2007 @ 11:36 am

  5. Let us know how you find the book itself. Most books in this category are a complete b***** or full of non-sense for the Irish market.

    Comment by Louie Eire-WebDesign — October 3, 2007 @ 11:43 am

  6. LOL – reading it at the minute. Initial view after 40 odd pages wasn’t fantastic, but warming to it now.

    I’ll report back after I’ve read it.


    Comment by Richard Hearne — October 3, 2007 @ 11:52 am

  7. Richard, you are fast becoming the web watchdog of Ireland. Be careful or it will take up all your time ;)

    In my opinion there is only one book that stands out in this field:

    I’ll lend you my copy when you get back.

    And apart from their website, that fitzwilliam place looks great. Good luck with that.

    Comment by Dave Davis — October 3, 2007 @ 12:51 pm

  8. I could tell you a funny story about a few of the people I’ve approached privately about their web tactics. Expressions change very quickly when they figure out who I am :mrgreen:

    Read Dont Make Me Think many times over at this stage.

    Yeah – will keep looking until the right place comes along.


    Comment by Richard Hearne — October 3, 2007 @ 2:03 pm

  9. We have a copy of that ‘dont make me think’ book in the office but haven’t managed to get around to reading it yet. Four and a half stars out of 383 reviews on amazon, don’t get much better than that.

    We all agree usability and converion improvment are 100% interlinked anyhow yets so these two books are indeed in the same ‘field’, right?

    Comment by Dave Callan — October 3, 2007 @ 2:33 pm

  10. If you are going to read any book it would be Steve Krug (I think that’s his name).

    The great thing I’m reading from this is that the top brains in Irish SEO are seeing the big picture. It’s all about the conversion really – traffic means little or nothing unless it converts.


    Comment by Richard Hearne — October 3, 2007 @ 3:20 pm

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