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General Category – Posts that don’t fit in any where else. Most often related to general Search Engine Optimisation posts.

Ah yes, this is exactly the analogy I've been looking for to describe  +John…

Posted in: General by Richard Hearne on January 6, 2015

Ah yes, this is exactly the analogy I've been looking for to describe  +John Mueller: "john is like a restaurant you love to eat at but some of their meals are no good – you have to know how to read the menu ;p" You must be delighted to have such glorious fans John. Google+: […]

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Best AMA question/answer I've seen:

Posted in: General by Richard Hearne on

Q: What daily habit do you believe has the largest positive impact on your life?ElonMuskOfficial A: Showering Embedded Link I am Elon Musk, CEO/CTO of a rocket company, AMA! • /r/IAmA What daily habit do you believe has the largest positive impact on your life? Google+: View post on Google+ This post was first made […]

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Always nice to look at some design patterns now and again

Posted in: General by Richard Hearne on

This is a worthy read: Embedded Link 7 Rules for Creating Gorgeous UI (Part 1) A non-artsy primer in digital aesthetics Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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If you are serving soft country redirects from your homepage please make sure that…

Posted in: General by Richard Hearne on January 2, 2015

If you are serving soft country redirects from your homepage please make sure that it will work in cookieless scenarios. Googlebot doesn't eat cookies. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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A truly woeful study on TLD recognition from moz.com

Posted in: General by Richard Hearne on December 22, 2014

A truly woeful study on TLD recognition from moz.com. Just about every question introduces bias, and many of the options provided would be chosen for safety. Not having an "I don't know" option for the "CcTLD's impact on ecommerce" question was bizarre. Sadly more and more weak content getting pushed out on Moz. Less, content […]

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Interesting development in machine learning

Posted in: General by Richard Hearne on December 17, 2014

Not just for the big boys now. Reshared post from +Jeff Jockisch Want to create your own Knowledge Graph? DeepDive's goal is to extract lots of structured data from unstructured data sources. http://www.roboticstrends.com/design_development/article/darpa_releases_deepdive_open_source_ai_technology cc +Bill Slawski +Aaron Bradley +Eugene O'Donnell  Embedded Link Design and Development: DARPA Releases DeepDive | Robotics Trends Developed in the same lab as […]

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Interesting issue

Posted in: General by Richard Hearne on December 12, 2014

 Not sure if a bug, or something else int he system: Embedded Link A Google bug? Or why would Google bring (old) 301 redirected URLs back to the index? As most of you eventually know, we did a rebrand from Ads2people to Peak Ace a couple of months ago, on the 25th of August to […]

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More "gTLD ranks better than .com" spew from an impeccably impartial CEO…

Posted in: General by Richard Hearne on December 11, 2014

More "gTLD ranks better than .com" spew from an impeccably impartial CEO of a new gTLD registry. Embedded Link Early Data Suggests New gTLDs Perform Well in Search Environment Internet addresses registered in new gTLDs are holding their own against — and in some cases outperforming — comparable addresses registered in legacy domains like .COM, […]

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Òh come on Bill Hartzer (apologies this doesn't seem to be from Bill at all,…

Posted in: General by Richard Hearne on

Òh come on Bill Hartzer (apologies this doesn't seem to be from Bill at all, and I now see it's an article from 6 weeks ago) surely you can do better than this? Did you bother to check whether sites on new gTLD had been migrated/redirected from previous domains onto the new domains? And as to […]

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Very much worth reading.

Posted in: General by Richard Hearne on

Very much worth reading. Reshared post from +Bill Slawski *Has SEO Changed Forever with an Algorithm that Replaces and Improves upon PageRank? A mix of Kleinberg's Hubs and Authorities, a dash of Topic Sensitive PageRank, Elements that impact Sites in some instances rather that just pages, link analysis that looks at number of inward and […]

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How can anyone take this guy seriously:

Posted in: General by Richard Hearne on December 10, 2014

"Panda 4.1 Google Leaked Dos and Don'ts" Leaked my arse.   Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Some #AerialPhotography  taken today of +Le MERIDIEN  #Phuket   resort in K…

Posted in: General by Richard Hearne on

Some #AerialPhotography  taken today of +Le MERIDIEN  #Phuket   resort in Karon. Le Meridian, Patong Google+: Reshared 1 times Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Great microsite on Semantic web/linked data from the BBC:

Posted in: General by Richard Hearne on December 9, 2014

Great microsite on Semantic web/linked data from the BBC: Embedded Link BBC Academy – Technology – Linked data Looking at how the BBC and others are using linked data to create better user experiences Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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This is well worth reading if you're into semantic web.

Posted in: General by Richard Hearne on

This is well worth reading if you're into semantic web. Reshared post from +Bill Slawski Best Buy Takes on the Semantic Web Are you marketing on the Semantic Web as well as Best Buy is? Why not? Embedded Link Semantic Web: business models from a marketing perspective All marketers will be familiar with the yellow […]

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Nice article from +SEMrush 

Posted in: General by Richard Hearne on December 8, 2014

Nice article from +SEMrush  Embedded Link Curation is The New Creation: 5 Tools to Make You a Thought Leader – SEMrush Blog Digital marketing expert Ron Sela shines a light on five tools marketers should use for content creation and curation. Google+: View post on Google+ This post was first made on the Richard Hearne […]

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Nice use of SEMrush ppc data:

Posted in: General by Richard Hearne on December 7, 2014

Nice use of SEMrush ppc data: Embedded Link Following the AdWords Money Trail: A Data Analysis Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Hang on, so now Google is ranking for mortgages in organic results?

Posted in: General by Richard Hearne on

Not content just with native, it looks like they're covering all the bases here. Embedded Link Compare mortgages with Google Compare Compare mortgages with Google Compare. Hassle-free and transparent mortgage comparison. Low rates from top providers. Apply direct or speak to independent mortgage advisers. Google+: View post on Google+ This post was first made on […]

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Timely given +aaron wall​ latest blog post:

Posted in: General by Richard Hearne on

Timely given +aaron wall​ latest blog post: https://twitter.com/dr_pete/status/541328431125114882 Embedded Link Dr. Pete Meyers on Twitter “Google seems to be testing their own mortgage calculator – if you’re in home finance, better be ready –” Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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This is really well worth reading

Posted in: General by Richard Hearne on December 6, 2014

 If there's one person who seems to be able to analyse Google's actions from a very strategic level it's +aaron wall  Not saying he's always right, but he's certainly able to look at very complex systems, see how things may fit together, and then back up his hypotheses with well considered arguments. I doubt many […]

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Another gTLD making silly SEO claims:

Posted in: General by Richard Hearne on December 4, 2014

Your best address for SEOEvery day, millions of people search online for the 'best'. The higher you rank, the more likely you are to be found and the easier it is to drive qualified search traffic to your website. Marrying your brand or product description with this powerful keyword in a web address gives your […]

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It will be interesting to see if this sticks after a few months:

Posted in: General by Richard Hearne on

It will be interesting to see if this sticks after a few months: Embedded Link How I Recovered From Penguin 3.0 Without Waiting Around – Dale Rodgers In this post I’m going to share with you the exact method that I used to bring my rankings back on not just one, but two websites that […]

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If you have a few hours, and you're interested in mobile app design patterns,…

Posted in: General by Richard Hearne on December 3, 2014

If you have a few hours, and you're interested in mobile app design patterns, this is a good read: Embedded Link Design Explosions: Mapping on iOS In issue #1, we dive 10,000 words deep on Google Maps and Apple Maps to see what we can learn from their respective desi… Google+: Reshared 2 times Google+: […]

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Rocket Internet are a company to watch:

Posted in: General by Richard Hearne on December 2, 2014

Rocket Internet are a company to watch: Embedded Link http://tech.eu/news/helpling-funding/ Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Worth reading, but not sure I agree with some of the author's views on what was…

Posted in: General by Richard Hearne on

Worth reading, but not sure I agree with some of the author's views on what was released. Reshared post from +Bartosz Góralewicz Interesting (I think) case study of Penguin 3.1 recovery… Embedded Link Penguin 3.1 = recovery only? To be or not to be? The suspense rages on over whether the latest significant recoveries are […]

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Assuming the update on Nov 27 was a simple tweak which released a tonne of sites…

Posted in: General by Richard Hearne on

Assuming the update on Nov 27 was a simple tweak which released a tonne of sites hit by 3.0, why then did TheGuardian.com enjoy a ~15% boost in organic traffic (+SEMrush data) since 27 November? There's more going on here than meets the eye… NB – this is google.co.uk data from SEMrush Google+: Reshared 1 times […]

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For chuckles (but really shouldn't)

Posted in: General by Richard Hearne on December 1, 2014

Honda's twitter account hacked: Embedded Link Honda (@Honda) | Twitter The latest Tweets from Honda (@Honda). It is I, Skeletor! Master of the Universe, Internet, and now Honda’s Twitter Account! Prepare to experience my evil in 140 characters or less!! Muahaha!!!. Torrance, Calif. Google+: Reshared 1 times Google+: View post on Google+ This post was […]

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+Marcus Tober I just read your econsultancy piece with interest.

Posted in: General by Richard Hearne on

+Marcus Tober I just read your econsultancy piece with interest. Did you check to see if any of the new .berlin websites had previously been published and ranked? Presumably many of these sites had been on .de .com etc, so where did the previous domains rank prior to moving over to .berlin? It would be great […]

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So who is this new head of web spam at Google? Brian White perhaps?

Posted in: General by Richard Hearne on

So who is this new head of web spam at Google? Brian White perhaps? Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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+Dan Petrovic don't you think it's time you pushed out your SERP analytics…

Posted in: General by Richard Hearne on November 30, 2014

+Dan Petrovic don't you think it's time you pushed out your SERP analytics to international markets? I really admire analytical approach to understanding updates you espouse, and think you need to push the boat out more Dan! http://dejanseo.com.au/#dailyupdate Embedded Link DEJAN SEO The most innovative SEO company in Australia, offering safe and long-lasting results. Call 1300 123 […]

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This was Kata Beach yesterday

Posted in: General by Richard Hearne on

Again no chairs, and only a handful of sun brollies. Quite a lot of people enjoying the natural beach and clear water. #AerialPhotography   #Phuket   Kata Beach, Phuket Thailand Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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I'll probably live to regret it, but I'm going to throw my hat in and say…

Posted in: General by Richard Hearne on

I'll probably live to regret it, but I'm going to throw my hat in and say I think there was something similar to Panda released on Nov 27. No idea if there was a Penguin also, but based on the diffs seen in authority sites I'm watching I think quality of content was targeted as […]

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I think this might be quite big at the box office…

Posted in: General by Richard Hearne on November 28, 2014

I think this might be quite big at the box office… Google+: Reshared 2 times Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Great how-to guide here on using GA to isolate Panda hits.

Posted in: General by Richard Hearne on November 27, 2014

Great how-to guide here on using GA to isolate Panda hits. Reshared post from +Glenn Gabe Slow day? Learn how to use Google Analytics Segments to Analyze Panda Attacks (via Desktop, Mobile, & Tablet Traffic) #seo   My latest post walks you step by step through creating and using custom segments in Google Analytics to […]

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What's so great about this?

Posted in: General by Richard Hearne on November 24, 2014

Well on the webpage the time is my local time, and the hands on the watch are all moving/updating.  Super campaign if you ask me.  Found on qz.com. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Fairly obvious, but still a good Panda checklist:

Posted in: General by Richard Hearne on November 21, 2014

Fairly obvious, but still a good Panda checklist: Reshared post from +Everett Sizemore Embedded Link 10 Things That Expose Good Sites to Google Panda | Adam Sherk Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Anyone using JSON-LD for embedding structured data, and if so what types is Google…

Posted in: General by Richard Hearne on November 20, 2014

Anyone using JSON-LD for embedding structured data, and if so what types is Google recognising? Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Interesting slide deck on Semantic SEO:

Posted in: General by Richard Hearne on

Interesting slide deck on Semantic SEO: Embedded Link Semantic seo for the people – Theory and Practice of Semantic Search Since Hummingbird was silently rolled last year, Semantic Search has become the new black of SEO. However, many people have a confused idea about it, which can lead to very dangerous misunderstandings about what does […]

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I really like this AppSumo offer

Posted in: General by Richard Hearne on November 17, 2014

 Some great reading in here, and just grabbed the first 6 issues for $29 (reduced from $222): 6 issues of GoodUI Datastories Embedded Link Get the results from thousands of dollars of A/B tests GoodUI Datastories has done the hard work of A/B testing so your site gets results without all the effort Google+: View […]

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This is important

Posted in: General by Richard Hearne on November 16, 2014

It makes a watershed in terms of Google moving towards pay-to-play. Reshared post from +Mike Blumenthal No comment necessary….. Embedded Link Google Achieves 100% Monetization Above the Fold with New Pak Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Read this. Some interesting SEO

Posted in: General by Richard Hearne on November 13, 2014

Just wish +DeepCrawl​ was priced lower. Was never able to convince clients to cover the cost. Reshared post from +Bartosz Góralewicz Google’s unannounced release of the ‘Thin Content’ update is garnering storm in the web-space. Here’s a detailed case study analyzing, diagnosing and proffering solutions to fixing this most recent hit. Embedded Link How to […]

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