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Search Engine Optimisation Category – I live, eat and sleep SEO. Search Engine Optimisation feeds me and pays my bills. This is the mainstay of my business.

WordPress Mobile Plugin with WURFL Killed my Rankings

Posted in: Blogs,Search Engine Optimisation,Search Engines by Richard Hearne on June 25, 2007

If you have Ruadhan O’Donoghue’s Wordpress Mobile Plugin with WURFL plugin installed you may want to consider deactivating it.

Serving mobile content to Googlebot and Slurp is going to impact your Search Engine rankings.

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Sudden Visitor and Rankings Drop – When Your Site Falls Out Of The Sky

Posted in: Search Engine Optimisation by Richard Hearne on June 20, 2007

What do you do when your site has a very sudden drop in both visitors and, more importantly, rankings?

Well it happened to me just yesterday. Here’s how I diagnosed the problem.

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PageRank Flow, Comment Feeds in Supplementals, NoFollow & robots.txt – bifsniff.com

Posted in: Blogs,Search Engine Optimisation by Richard Hearne on June 7, 2007

Understanding and controlling how search engines access and index the contents of your website can greatly assist in achieving higher rankings for the pages that matter the most.

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Google Webmaster Links Tool – Don’t Rely On It 100%

Posted in: Search Engine Optimisation by Richard Hearne on

When you’re analysing your site and need to know what pages are the most linked to Google’s Webmaster Console can be a great tool.

But as with most tools – it’s not without its flaws.

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Reporting Paid Links To Google – Mountain Or Molehill?

Posted in: Google,Link Building,Search Engine Optimisation by Richard Hearne on April 16, 2007

Google is launching a crusade to undermine the practice of buying links to improve your ranking. And the SEO blogosphere isn’t too happy about it.

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How To Get Your Site Out Of The Supplemental Index -Krishna De

Posted in: Blogs,Search Engine Optimisation by Richard Hearne on April 10, 2007

This post was to be all about how Krishna could make her blog more Search Engine friendly. Unfortunately it became a discovery of the site being hacked.

There is also some advice for Krishna, and I hope her site has already been patched or is soon to be so.

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Are You Confusing Search Engine Bots?

Posted in: Blogs,Search Engine Optimisation by Richard Hearne on April 3, 2007

Given the right signals search engines will reciprocate with good rankings.

But what are the signals you can control, and what should those signals be?

A look at another Irish Blog Award nominee might help answer these questions.

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Search Marketing World 2007, ShareIT Cork, and A Few Other Pieces of Irish SEO News

Posted in: Blogs,Search Engine Optimisation by Richard Hearne on March 25, 2007

Wow, what a week. First there was Search Marketing World 2007, and then there was ShareIT down in Cork. Oh, and did I mention that I might be leaving the Irish SEO industry?

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Unison.ie Cloaking – Will They Be Banned From Google?

Posted in: Search Engine Optimisation,Security by Richard Hearne on March 23, 2007

If you cloak you run the risk of being banned from Google.

Apparently no one told Unison.ie (Irish Independent).

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Search Engine Usage in Ireland – The Facts & Figures, Statistical Analysis March 2007

Posted in: Search Engine Optimisation,SEM,Statistics by Richard Hearne on

Ireland has been bereft of decent Search Engine usage statistics for a long, long time.

Thanks to Search Marketing World 2007 and Amarach Consulting we now have a glimpse into the Search Engine usage behaviour of Irish surfers.

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Internet Marketing For Hotels – Best Practice & ROI Study

Posted in: Marketing,Search Engine Optimisation,Usability by Richard Hearne on March 21, 2007

The hotel space is just about as competitive an online niche as you’re likely to find. This study presents some interesting facts and figures that should be of interest to anyone in that space.

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When Your SEO Provider Promotes Cloaking

Posted in: Search Engine Optimisation,Standards by Richard Hearne on March 20, 2007

“Cloaking outsmarts the search engines to increase your listings, and increase your web site traffic by a hit generating tool.”

This is going to be controversial.

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Business Advisory – businessadvisory.ie – ShareIT

Posted in: Consultancy,Marketing,Search Engine Optimisation by Richard Hearne on March 16, 2007

ShareIT is a free day-long training session happening in Cork on Saturday March 24 2007.

I’ll be running a session on SEO and Internet Marketing.

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SEO For Thin Content Sites – Making A P h o t o B l o g More Visible

Posted in: Blogs,Search Engine Optimisation by Richard Hearne on March 12, 2007

Optimising thin-content sites is a difficult task. Search engines, by their nature, love text. So image rich sites can be especially hard to rank.

Site architecture is such an important factor in crawling and ranking, and it becomes even more so when your dealing with a thin-content site such as an image blog or an e-commerce site.

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Putting Some Fizz Into Bubble Brothers – Beware Of Corporate Blogspot Blogs

Posted in: Consultancy,Search Engine Optimisation by Richard Hearne on March 9, 2007

This is the first major post for the free SEO reviews for Irish Blog Awards Nominees.

If you host on Blogspot there’s some advice for you also. Just don’t start me on 301 redirects from Blogspot hosted blogs….

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53% of Irish Companies Fail On-Line Search, Says Captivate Digital (Who Also Cannot Be Found)

Posted in: Marketing,Search Engine Optimisation by Richard Hearne on February 22, 2007

53% of Irish firms are not leveraging the power of search engine marketing. Actually, I imagine the figure is far higher. But everybody loves a statistic.

But just who are the elusive Captivate Digital that released this study?

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For IBA Nominees Accepting My Offer – Please Read

Posted in: Blogs,Search Engine Optimisation by Richard Hearne on February 18, 2007

Please let me know if I’ve missed your acceptance of my Free Consulting Offer.

Please check the list and let me know if you need to be added.

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When User Agent Sniffing Goes Horribly Wrong

Posted in: Browsers,Google,Search Engine Optimisation by Richard Hearne on February 14, 2007

What happnes when your User Agent sniffing goes wrong?

So terribly wrong that you actually block Search Engine spiders from EVERY page on your site?

I sense supplemental hell a-coming…

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Tales From SES Part 1 – Flights, Hotels, Lifts from ExCel Security, Drinks with SEOs & Chatting with the Googlers

Posted in: Search Engine Optimisation by Richard Hearne on February 13, 2007

Some tales from Search Engine Strategies London.

If you expect any SEO related stuff this post contains none. But I have been having some fun :mrgreen:

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Google Gives Back Link Data, But Not Publicly

Posted in: Google,Link Building,Search Engine Optimisation by Richard Hearne on February 6, 2007

Google is now reporting full backlink data within the Webmaster Console.

A great tool, and you might be very surprised when you see some of the deeplinks you never realised you had :mrgreen:

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What is Google’s OneBox, and Will Local Search Ever Land in Ireland?

Posted in: Google,Search Engine Optimisation,Search Engines,Social Media by Richard Hearne on January 31, 2007

Most people will have no idea what ‘OneBox’ is. But if you use Google there’s every chance you have seen and use OneBox on many occasions.

And now that local search results are being returned in the OneBox on Google you had better understand what might soon happen to your coveted top SERP positions.

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Overture Keyword Tool Dead, but Wordtracker Saves The Day (and now Trillain jumps on board)

What are you going to do if the Overture Keyword Tool really does dies? Well you could switch over to the new improved Wordtracker Free Keyword Tool.

But if keywords equate to revenue then maybe it’s time to try out one of the professional tools on the market. More details within :mrgreen:

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Who Said META Tag Optimization Was Dead?

Posted in: Blogs,Google,Keywords,Marketing,Search Engine Optimisation,SEO,Statistics by Richard Hearne on January 18, 2007

Did you know that the META Description tag can be one of the most important factors dictating whether searchers will actually visit your website?

But META descriptions aren’t useful for attracting search engines, they’re useful for attracting the people who use search engines. Read on to learn how your META tags can get you more traffic (and I’m pretty sure you aren’t thinking what I’m thinking).

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A New Year, Some New Ideas, and My Time for Free!

Posted in: Clients,Keywords,Link Bait,Search Engine Optimisation by Richard Hearne on January 7, 2007

First post of 2007, some thoughts, some ideas, and free site reviews and advice. Read on and leave your URL in the comments.

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Search Marketing in Emerging Markets

Posted in: Blogs,Search Engine Optimisation,SEM,SEO by Richard Hearne on December 18, 2006

A quick fluffy link to an interesting post about Search Marketing in Portugal.

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Really Simple Guide to RSS

As the title suggests, this is A Really Simple Guide to RSS.

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More problems for MSN Live!

Posted in: Google,Search Engine Optimisation,Search Engines,Security by Richard Hearne on November 21, 2006

Unofficial MSN Live! page removal tool. What’s the big deal with that?

Well it’s not only your own pages that can be removed. This is a terrible, terrible hole in MSN’s algorithm.

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Google’s Head of Research on SERP Split Testing

Posted in: Google,Search Engine Optimisation,Search Engines,SEM by Richard Hearne on November 20, 2006

Have you seen any strange results in Google’s search results? Maybe asking if the link you clicked was useful?

Here are some interesting remarks made by Google’s Director of Research, and a few strange cases of Google soliciting feedback from users.

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Search Engines Group-Hug Sitemaps & Mobile Ads come to Ireland

Posted in: Google,Marketing,Search Engine Optimisation,Search Engines,Technology by Richard Hearne on November 16, 2006

Two interesting pieces of news from Google today – universal Sitemaps and Mobile Ads come to Ireland.

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Access To Keyword Discovery For $1

Posted in: Keywords,Search Engine Optimisation,SEO by Richard Hearne on November 14, 2006

Keyword Discovery is one of the top keyword research tools available. The only problem is it’s expensive. But a new tool launching today lets you access Keyword Discovery’s database for just $9.95 per month. Trial accounts are just $1.

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100m Reasons Why We Can’t Live Without Search

Posted in: Google,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on November 2, 2006

We now have over 100m websites hosted on the planet.

Finding what your looking for is getting more important every single day and the growth in content means that our reliance on the search engine is set to increase.

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Why SEO Is More Important Than SEM

Posted in: Google,Marketing,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on November 1, 2006

Marketing your on-line property has never been so important. Think about it for a minute – if people cant find your website they cant find you and they cant buy your products.

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Google Change Their Webmaster Guidelines

Posted in: Google,Search Engine Optimisation,Search Engines,SEO,WebDev by Richard Hearne on October 25, 2006

Google can now crawl and index URL’s containing an ‘&id’ parameter in their query string.

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10 Steps to Getting Into Google And Staying There – The Ultimate Quick Guide to Google SEO

Posted in: Google,Link Building,Marketing,Search Engine Optimisation,Search Engines,Statistics by Richard Hearne on October 19, 2006

Unconditional Google love is something we all want. Let’s face it, Google is one of the top referrers in the world so keeping her happy has to be one of the most important jobs of any webmaster.

Here are my 10 top tips to getting and keeping that Google love.

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SEO Spam From Cork

Posted in: General,Search Engine Optimisation,Statistics by Richard Hearne on October 17, 2006

E-mail spam is a scourge. SEO e-mail spam makes me particularly nauseous.

And when it’s Irish born? Thank you but www.amitan.ie does quite nicely without your kind offer.

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13 Deadly Google Sins – Is Your Website Committing Any of These?

Posted in: CSS,Google,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on October 16, 2006

Many of us love Google. Everyday we rely on countless Google services to make our lives a little bit better.

But what happens when Google wont play ball with your website? Here are 13 deadly sins that are sure to see your webmaster advances spurned by Google.

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Keyword-Rich Domain Names

Posted in: Google,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on October 5, 2006

Can your domain name help you get top rankings in the Google?

Well this little experiment might help us find out.

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Dublin Coastal Development a LOT Slicker Than Funda.ie

Posted in: JavaScript,Marketing,Search Engine Optimisation,SEO,WebDev by Richard Hearne on September 29, 2006

Well this is definitely my last post about Dublin Coastal Development and Funda Ireland, whose website finally went live today without a bang.

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SEO getting bad press?

Posted in: Google,Search Engine Optimisation,Search Engines,SEO,Statistics by Richard Hearne on September 28, 2006

Discovering Google search volumes for any given phrase is a notoriously difficult task. Google offers a number of tools to help webmasters and site owners to research the keyword phrases people are interested in.

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Text Links Can Bring You Joy….

Link count is one of the most valuable currencies in Search Engine Optimisation. Trusted links are the most valuable by far.

Sometimes links can be your friend, but sometimes they can be your enemy…

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