Home Services Contact Info

Currently viewing the Search Engine Optimisation Category

Search Engine Optimisation Category – I live, eat and sleep SEO. Search Engine Optimisation feeds me and pays my bills. This is the mainstay of my business.

Funda Ireland, €30k (excluding the SEO)

Posted in: Google,Link Building,Marketing,Search Engine Optimisation by Richard Hearne on September 26, 2006

Well the buzz about Dublin Property Company is certainly taking off. Well done to Funda Ireland and their marketing folk for putting together a great campaign.

Continue reading this post »

Ireland’s Richest Companies On-Line Presence

Posted in: Clients,Google,Search Engine Optimisation,Statistics by Richard Hearne on September 19, 2006

If you were to ask 100 people in the street ‘Which Irish companies have benefited the most form the economic boom over the past decade?‘ I’m quite sure what the majority of the responses would be.

It’s unusual to think that probably the richest and most powerful indigenous sector of the Irish economy is so poorly represented on-line.

Continue reading this post »

Blogging tactics at SEOmoz

Posted in: Link Bait,Search Engine Optimisation by Richard Hearne on August 31, 2006

I have to admit that the whole blogging thing has quite a steep learning curve for me. I had never blogged or posted my views before launching Red Cardinal’s blog around the end of July.

Continue reading this post »

Yahoo Site Explorer – checking your backlinks

Posted in: Link Building,Search Engine Optimisation,Search Engines by Richard Hearne on August 28, 2006

Sometimes you need to know what websites are linking to yours (or, cleverer still, what websites link to your competitors). Sometimes you need to know what websites are linking to the websites linking to yours (bit of a tongue-twister that one). Site Explorer from Yahoo is a great tool that can help you out.

Continue reading this post »

Why does Yahoo rank #1 for ‘seo ireland’ on Google?

Posted in: Google,Search Engine Optimisation,Search Engines by Richard Hearne on August 24, 2006

It’s funny how arch rivals sometimes sweet up to each other. Well OK, it seems a lot more likely that there is a problem with Google’s index, but the current #1 position on Google for ‘seo ireland’ is Yahoo!

Continue reading this post »

Need WebStats? Google Analytics goes free for all!

Posted in: Google,JavaScript,Search Engine Optimisation,Statistics by Richard Hearne on August 16, 2006

Previously invite-only, Google Analytics has now opened to the masses for business.

Continue reading this post »

SERP Click Through Rate of Google Search Results – AOL-data.tgz – Want to Know How Many Clicks The #1 Google Position Gets?

Posted in: Google,Search Engine Optimisation,Search Engines,Statistics by Richard Hearne on August 12, 2006

Well after some gentle persuasion of MySQL the AOL-data.tgz files have surrendered some interesting, if not wholly unexpected, information about the relative strengths and click through rates of SERP positions. The dataset contained 36,389,567 search queries with 19,434,540 clickthroughs. While we all knew the importance of the top 3 positions in the Google SERPs, this […]

Continue reading this post »

IrishWebmasterForum.com

Posted in: General,Marketing,Search Engine Optimisation,WebDev by Richard Hearne on

I frequent many webmaster and SE forums which are great places to keep in touch with and learn about the ever changing SEO world. While the largest and best known forums provide exceptional information, the biggest problem I have is getting information specific to the Irish web market. The work I do (which, yes I […]

Continue reading this post »

On-line Tools for Searching the AOL Data

Posted in: Google,Search Engine Optimisation,Search Engines,Statistics by Richard Hearne on August 8, 2006

A number of tools are appearing allowing the interrogation of the released AOL material: AOL Search Database (currently under heavy load) and (IMO) a more superior site: DontDelete (new domain so you may have to access via 63.212.167.185) I am currently indexing the entire dataset myself (2.1GB of search goodness) and hope to bring you […]

Continue reading this post »

AOL Release (and quickly remove) Search Records of 0.5m Users

Posted in: Google,Search Engine Optimisation,Search Engines,Statistics by Richard Hearne on August 7, 2006

[EDIT] You can find some mined gems from this data over at the plentyoffish blog (and while your there, learn about a guy who makes >$10k PER DAY from Adsense on his free dating site). According to this post AOL released, and very, very promptly removed, the entire search records of 500,000 users collected over […]

Continue reading this post »

Google Webmaster Central

Posted in: Google,Search Engine Optimisation,Search Engines by Richard Hearne on August 5, 2006

Google has updated its Sitemaps application and added a number of new features under the umbrella ‘Google Webmaster Central‘: The Sitemaps UI seems to have been cleaned up quite a bit and my first impressions are that it is somewhat easier to navigate and problems/errors are far better highlighted now. So far I have only […]

Continue reading this post »

Search Engine Optimisation a ‘Cutting Edge Job’

Posted in: Search Engine Optimisation by Richard Hearne on August 4, 2006

Via SeoMoz: A very interesting article in MSN Careers gives a straight-forward description of what SEO is and refers to SEO as one of four ‘Cutting Edge Jobs’. Search engine optimizers (SEOs) increase a firm’s Web site traffic by improving its search-engine page rankings. This is an especially important task in today’s Internet-driven world, where […]

Continue reading this post »

Yet more Video Blogs from Matt Cutts

Posted in: Google,Search Engine Optimisation,Search Engines by Richard Hearne on August 3, 2006

Matt Cutts has posted two more videos: 1. Session 9: All about datacenters has some info about variations across datacenters; 2. Session 10: Lightning Round! some other bits ‘n pieces regarding how Google scores HTML tags, in particular bold tag verses strong and i tag versus em.

Continue reading this post »

More Matt Cutts Video Blogs

Posted in: Google,Search Engine Optimisation,Search Engines,Statistics by Richard Hearne on August 2, 2006

More Matt Cutts Video Blogs about updates, dupe content and PageRank amongst others.

Continue reading this post »

Excellent Academic Study of Clickstreams

Posted in: Google,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on August 1, 2006

You can find a very good synopsis of a recent study by Hamburg University into Internet usage habits over at WebSiteOptimization.com. You should check out the clickthrough heatmap for Google (Figure 5: The Golden Triangle – Eye Tracking on Google Results (Hotchkiss 2005)) which shows the importance of the top 3 positions in Google SERPs. […]

Continue reading this post »

Matt Cutts Video Blog

Posted in: Google,Search Engine Optimisation,Search Engines by Richard Hearne on

Matt Cutts video blogs about Google and SEO.

Continue reading this post »

IXQuick.com Private Meta Search – a good thing for SEO?

Posted in: Google,Search Engine Optimisation,Search Engines by Richard Hearne on July 30, 2006

From the IXQuick press release: As personal privacy concerns create growing alarm about the freedom of the Internet, the Ixquick metasearch engine (www.ixquick.com) has taken a pioneering step: starting today, Ixquick will permanently delete all personal search details gleaned from its users from the log files. This may be a welcome development for searchers but […]

Continue reading this post »

Google Analytics Expands

Posted in: Google,Search Engine Optimisation,Statistics by Richard Hearne on

Just noticed that my Google Analytics accounts now have 10 profiles per account. I use Analytics for all my projects and having more profiles per account means less logging in and logging out Now all I have to do is figure out a way to consolidate these accounts without losing historic data Great news all […]

Continue reading this post »

Praxis Now, PageRank and SERPs

Posted in: Marketing,Search Engine Optimisation by Richard Hearne on July 25, 2006

From SiliconRepublic: PraxisNow, an Internet marketing consultancy, surveyed more than 300 business websites located in the greater Dublin area and found a lack of awareness of how to use the sites to bring more revenue to the companies that maintain them. A massive 95pc of the sites surveyed were estimated to have 10 visitors per […]

Continue reading this post »

Search Engine Market Share June 2006

Posted in: Google,Search Engine Optimisation by Richard Hearne on July 24, 2006

From Hitwise.co.uk: As of June 2006 Google now commands 77% of all search executions in the UK. Both MSN and Yahoo each account for just 7% of that market. I am not aware of similar statistics for the Irish market but would imagine that the UK market could be quite a good proxy for Ireland. […]

Continue reading this post »

TLD for Country Specific Searches – What Domain Extension (ccTLD) Should You Choose?

Posted in: General,Google,Search Engine Optimisation by Richard Hearne on July 22, 2006

I often see questions related to getting your website into country specific SERPs. There have been some urban myths regarding where your IP address resolves to, where you server is located and the TLD used.

Continue reading this post »
« Previous Page  1 | 2 | 3  « Previous Page