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Interesting if you're involved in a domain rebranding:

Posted in: General by Richard Hearne on May 10, 2013
Internet Marketing Ireland

Interesting if you're involved in a domain rebranding:

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Domain name change leads to 20% drop at HomeAdvisor
Switch from ServiceMagic.com to HomeAdvisor.com leads to organic search traffic drop. IAC underestimated the challenge from switching its ServiceMagic business to a new domain name, the company dis…

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  1. Not surprising though, is it.

    Comment by Lyndon NA — May 10, 2013 @ 1:18 pm

  2. I'm presuming it was more than just a domain name change, but a complete redesign. In which case, they should have consulted with an SEO expert every step of the way.

    Comment by Jill Whalen — May 10, 2013 @ 2:35 pm

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