info [ AT ] redcardinal [ DOT ] ie
Interesting if you're involved in a domain rebranding:
Interesting if you're involved in a domain rebranding:
Embedded Link
Domain name change leads to 20% drop at HomeAdvisor
Switch from ServiceMagic.com to HomeAdvisor.com leads to organic search traffic drop. IAC underestimated the challenge from switching its ServiceMagic business to a new domain name, the company dis…
Google+: Reshared 5 times
Google+: View post on Google+
This post was first made on the Richard Hearne Google+ profile.
Not surprising though, is it.
Comment by Lyndon NA — May 10, 2013 @ 1:18 pm
I'm presuming it was more than just a domain name change, but a complete redesign. In which case, they should have consulted with an SEO expert every step of the way.
Comment by Jill Whalen — May 10, 2013 @ 2:35 pm